Matt Lambert's Linkedin Analytics

Getting your website working is one of the most frustrating challenges that every business goes through. It represents the most important audience, those who made it through the noise, those tuning into your signal. The trouble usually comes when not sure what to write, exactly, and whether it's worth it. - The value isn't 'the website' as such, it could always work better. - The value is in connecting with your visitors. - And they all 'seem' to want different things. If you don't know what different things they want, then perhaps you should have a search marketing nerd in your corner. A commercially aware enthusiastic, good to have around, team person who wants you to "win more often" type. Things have changed a lot recently. We figured out a way to help people better understand who is on their website and what they want. Forget the search engine for a minute, or even longer, and let's focus on 'listening'. There is more going on under the hood than you ever imagined. Get us on a call, and we'll show you the map. There are so many different things they ask for. Publish, listen, publish, listen. It's like reading tea leaves. (Does anyone know a good writer? Ed) This is not based on fancy technological analytical tracking mumbo jumbo (we do all that bit). But quite the reverse, it is based on fully appreciating how words people use relate to your marketing decisions, which flow into your website. It's a cyclical process. The purest form of market and audience research is based on 'listening' to *your existing website audience* when they write things down and click, or even if they don't. > Can you anticipate what they want after the initial search? > I'm glad you asked, yes, that's the best bit, doing that better than everyone else is how you win. > This data is free for every website, it's just a bit raw and encrypted. Sounds too simple? Ok. who can honestly say they understand the audiences, channels and product market audience fit of all the people on their website? Who can say exactly where every click should go? Before we figured it out, not me, and I was doing Search successfully for well over a decade, before the penny dropped. Let us strip things back to the basics first. We can get on a short call or a webinar and develop a shared language about what markets and audiences are, how they are made up, and what people are trying to do. In sales and marketing, the value is in deciphering the words people use, and not the number of clicks. Connect and let's thrive.