Marko Mandic's Linkedin Analytics

We do Email marketing differently (VALUABLE RESOURCE AT THE END) If your KPIs are: → Attributed revenue from ESP (Email Service Provider) → Open and Click Rates → Unsubscribe Rate You must handle email marketing in-house; otherwise, you risk manipulation - either by the person/agency providing the service or by the ESP you chose. KPIs you want: → Overall Company Revenue If I increase the revenue from email marketing but overall revenue stays the same, I will just take attribution for what you already have. → LTV 90 Days If you are not focusing on relationships with new customers at an early stage, properly onboarding them, educating them about products, etc, you will end up chasing new customers through paid ads forever. → Increasing Returning Customers Segment Customer acquisition with email marketing is a natural thing. The real magic is happening after their first order. This segment highly depends on the way you communicate with them through email. ------------------------- I’m Marko, founder of Praskozorje Agency and we are focusing on Email and SMS marketing channels. We help eCom and SaaS businesses to retain their customers. Behind us are 100+ retention strategies created. ------------------------- We created this quiz to help you understand if your Email channel is optimized. Each question is followed by a video explanation. Our strategies and step-by-step processes for addressing all critical aspects of email marketing are included. The quiz would take only 5 minutes (videos are longer to ensure comprehensive value). LINK - https://tally.so/r/3lA1oo