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I Help Owners Scale & The Venturesome Derisk | Commerce, Growth, Marketing, Product, Revenue, Sales, Strategy Experience: ➜ Leader of high-growth transformations: @13.25% CMGR & ARR from $0 to $350M ➜ 3X building businesses (e.g. from 1 FTE to 30+, $40K Rev to $MMs) & driving results (+10K vehicle sales, +$50M ARP) from budgets ($100K-$100M) for companies like Car Capital, Ford, Nissan, Chrysler, DCI [Marmon / Berkshire Hathaway], & Rush ➜ US eCommerce & global digital & software product leader ➜ HQ & retailer network alignment & integration in service of a unified, well-informed, & consistent brand experience Successes: ➜ Achieved Outstanding & Top Performer ratings as well as consistent Top 10% salesman rank at Ford by gaining ½ PP car share in 1st market, +14% sales while region was flat in 2nd, & building eMarketing for racing parts ➜ Led vertical strategy for auto, travel/hospitality, & media at social media SaaS firm growing a key contract's sales 10X & receiving CRO commendation ➜ Delivered 13% CMG by instilling governance, restructuring field, & transforming Onboarding into Customer Success delivering training & campaigns to increase MOAT ➜ Moved $6B transportation conglomerate forward in digital & eCommerce in 2 yrs, generating $1M in monthly eCommerce sales by evolving a point-of-sale system & transforming email, search engine marketing (SEM), websites & launching ongoing search engine optimization (SEO) & a social media pilot ➜ Built new company product, business, & revenue streams, generating over 1000% in YoY revenue increase by growing a parts data project into a multi-yr multi-rooftop eCommerce program for 2 automotive OEM brands & turning around digital analytics projects, in-sourcing them profitably ➜ Successfully launched automotive OEM lead management program with 10+ 3rd party sources, 20+ certified CRMs, 3 training curricula, & 7 field consultants within 6 months of hire on time & budget & then grew budget & staff 3-fold, & results & scope, hitting $0 net expense in 5 yrs Expertise: Profit/Loss (P&L) | Sales | Go-to-Market Strategy | Account & Program Management | Marketing Strategy | Product Management | Contracts | Digital Marketing | eCommerce | Customer Experience | Field Operations | Analytics | SEO/SEM | CRM | Finance | Branding | Social Media | Content | Direct Mail | Email | Print | SDLC | Agile | Waterfall | SaaS | IoT Comfortable in trenches & leadership ranks, I boost sales, profit, & brand opinion by developing, building, scaling, & nurturing world-class B2B, B2C, & B2B2C accounts, programs, products, & teams.
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