Dee Creatives

• Founded Dee Creatives, specializing in hassle-free short-form video marketing for B2B brands.  
• Developed a streamlined 3-step process: Planning, Creating, and Editing to enhance video content effectiveness.  
• Achieved a significant increase in client engagement through high-quality, tailored video solutions.

Founder

Video strategy for coaches and consultants | Build a personal brand that converts | 5–10 book calls per month | LinkedIn + Short-form content

Most coaches post content. But nothing sticks. No leads. 
No calls. Just views. And it feels like shouting into the void.

I’ve been there too.

Hey Dee Creatives here...

Your video content Strategist for coaches, consultants, and founders who want more than just “reach.” I help you turn your expertise into short-form video content that drives trust, builds visibility, and converts into calls on LinkedIn.

Here’s the truth:
Most video content fails not because you’re lazy...
But there’s no system behind it.

That’s where I come in.

We start with strategy, not scripts.
You’re not getting a content editor.
You’re getting a lead engine.

Before we do anything, I run every client through the qualification...
a filter to see if the video will truly move the needle for you:

✅ You have a clear, transformation-based offer
✅ You've worked with at least 3 clients or have strong testimonials
✅ You're earning $8K+/month consistently
✅ Your offer is priced at $3K–$10K+
✅ You have a working DM → Call → Close system (or closer/team)

If that sounds like you, 
here’s what we build together:

⚡ 10–20 inbound leads per month
⚡ 200–500 new, targeted followers
⚡ 10–20 warm DMs or inquiries/month from your videos
⚡ 70–90% of your content is aligned with your offer
⚡ 10–20 short-form videos/month, without you editing a thing

You either record weekly (3–5x) or batch monthly (in under 2 hours).
We handle the rest—strategy, scripting, editing, posting, and optimizing.

My process isn’t for everyone.
But for the right coach with the right offer?
It works. Predictably.

If you're tired of guessing what to post...
Or you're ready to stop chasing leads and start attracting them...
DM me “VIDEO” and I’ll show you what a simple, content-led growth system looks like.

Let’s build content that brings clients.
Not just likes.

This is why LinkedIn video strategy matters 😂

“Nah man, don’t just post on LinkedIn.”

“You need a Podcast, YouTube, TikTok, 
shorts, reels, webinars, a 37-email funnel…”

Meanwhile, your ideal clients are literally 
on LinkedIn waiting for:

→ a clear profile
→ a few sharp videos
→ a simple way to book a call

They are not thinking...

“Are they omnipresent on every platform?”

They are thinking:

→ “Do I get what this person actually does?”
→ “Do they understand my situation?”
→ “Can I see how they solve it?”

Without a strategy, your LinkedIn becomes:

→ disconnected videos
→ no clear action path 
→ a random post

With a real LinkedIn video system, you have:

→ one clear message
→ one content flow
→ one main offer

Your videos do the heavy lifting:

→ show your thinking
→ show your process
→ show who you are to work with

Before you add another platform...
fix the one where your buyers already are.

Not “more content everywhere.”

Sharp videos that quietly 
send the right people
to your calendar.

Dee Calizo

video strategist for B2B Founders and CEOs | Building you a video content system that is easy to follow | 5–10 book calls per week | content + prospecting = booked appts daily without ads.

You need video content... so you think you 
need a video editor who “gets” your niche.

Here is how that usually plays out…

Let us say you are a leadership coach.

You look for an editor who has worked 
with coaches before.

You want someone who understands
“the space.”

You find a person who:

* knows your jargon
* adds cool captions and b-roll
* posts your clips on all platforms

You feel lucky.
Your videos look sharp.

Views go up.
Likes trickle in.
People comment “🔥 so good.”

You feel like...

“Content is finally working.”

Your calendar says otherwise.

- Sales calls do not change.
- Leads show up, but they are not the right people.
- You are spending hundreds or thousands a month.

For content that does not move your pipeline.

You cannot even be mad at them.
They did what you asked.
They edited videos.

Here is the real problem:

1. You did not hire a video content strategist.
2. You hired an editor who used to work in your space.

Those are not the same thing.

A strategist is not trying to “fill your feed.”

We are trying to build a simple video system
that turns your existing expertise
into booked calls.

That is why my process
always includes you.

You know more about your clients,
their problems, and your framework
than any editor ever will.

So we use MAP, GAP, ALIGN...

To pull that out of your head
and put it into a pipeline.

MAP: we get clear on your message, offers, and 
the people you actually want to attract.

GAP: we plan content that shows Growth, Authority, 
and Personal angles, so your audience understands 
you beyond one tip video.

ALIGN: we record focused sessions, turn them into 
long and short videos, write captions and simple CTAs, 
and connect everything to your profile and DMs

So there is always a next step.
You check for accuracy.
We refine.

Then we repeat.

That is what the winners are doing.

They are not just posting prettier clips.

They are building a content system
where every video has a clear job...

in the path to “I want you.”

You ever watch your videos and
feel they should be doing more?

If you’re already...

- making videos
- talking on camera
- posting your thoughts
- showing up almost every week

There’s a feeling you probably 
won’t admit right now:

“My videos look okay… so why is 
no one actually reaching out?”

And it hits you at random moments...

when you’re sitting there thinking,
when you’re watching your clips,
when you’re editing late,

“Something is missing…
but I don’t know what it is.”

- It’s not your camera.
- It’s not your lighting.
- It’s not your energy.

Actually, it’s the direction.
You’re posting good edit videos…
But you're not leading people anywhere.

There’s no clear message behind them.

no story your audience can follow...
no path that turns a viewer...

into a real conversation.

And that’s why it feels heavy.
Because you’re putting effort....
and you know you’re capable...
but you don’t see the pull…

You don’t see the leads come
You don’t feel the momentum.

I used to feel 
that exact frustration
And it bothered me more. 

So...

I built something 
simple that fixed it for me
and for the people I help now.

It’s called MAP → GAP → ALIGN. 
(my content funnel framework.)

and it shows you how to:

→ find your real message
→ turn it into videos that make sense
→ and guide people straight to your inbox

If you want the full guide...
comment “SYSTEM” below 
and I’ll send it to your inbox.

Well, if you can zoom out a bit...

Your videos are not the problem.
They just need a path.

Commenter:

“How many leads will we generate 
in the first 3 to 6 months of doing
organic content on LinkedIn?”

Here’s my honest answer:

It is impossible to tell.

That’s like asking:

“How many people will propose to me
if I start going to the gym?”

There are too many variables:

→ your offer
→ your audience size
→ your positioning
→ your sales process
→ your existing assets

When I work with clients,
we don’t start with a guarantee.

We start with a system.

For context:

One client generated around 
20 opportunities in a few months.

Another pulled in 12 leads in first month.

For me, it’s usually 5–10...

Because my own assets are already 
in place and I combine:

→ light outbound
(DMs, warm touches, targeted messages)

with

→ inbound content
(LinkedIn videos, posts, profile, Featured)

The content does the warming.
The outbound taps people
who are already warmed.

In the first 3–6 months...

These are the signals I care about:

→ more saves and replays
→ more right-fit profile views
→ more thoughtful inquiries
→ more calls that start with...

“I’ve been watching your videos”

Leads and revenue
are the result of that,
not the starting promise.

My job is not to guess a number.
My job is to help you build video 
content system on Linkedin.

so that when you do even 
a little bit of outbound...

Your content has already 
done half the work.

P.S. Do the reps so you can tell.

JSESSIONID

li_at

Talks about #coach, #marketingagency, #digitalmarketing, #socialmediamanagement, and #socialmediamarketingtips

Simple way to make your video 10x better…

Make every video do one job for your buyer.

IF you keep asking:

“What should I post today?”

That is a wrong question.

The real question is:

“What should this video make
one serious buyer do next?”

On LinkedIn, your content has three main jobs:

→ attract the right people
→ prove you are the safe choice
→ nudge them to a real conversation

Attract videos:

→ strong opinion on a common mistake
→ short stories they deeply relate to

Proof videos:

→ simple breakdown of your framework
→ quiet case studies from real clients

Nudge videos:

→ “here is what it feels like to work with me”
→ light invite to audit, call, or DM

Most videos fail because every post tries to do 
everything and ends up doing nothing.

When I build a LinkedIn video system with a client, we:

→ pick one clear offer
→ define one clear buyer
→ design videos around these three jobs

So your profile, your featured, and your weekly videos

all work together like a simple pipeline.

You stop posting “content”...

and start publishing decision-making moments

for the people already thinking about hiring you.

P.S, Btw, Im a CapCut user.

Here’s a hot take that might sting a bit.

Your content should be non-negotiable.

Not “when you have time.”
Not “when leads slow down.”
Not “when you feel inspired.”

Content is... 

Your new rent.
Your new payroll.
Your new pipeline.

Because if you are brilliant but invisible...
The market treats you like everyone else.

Not because you are average,
but because they cannot see 
proof that you are not.

Content is not about going viral.

It is about staying remembered.
So when the problem finally hurts...
Your name is the first one they think of.

Make content non-negotiable for 90 days.

Then tell me it didn’t change your business.

Aight? 🙂

Last night, I met a content director of a founder.

Posting every day, across every platform.
Carousels, reels, long posts, even podcasts.

Views came in, followers slowly climbed up.
Revenue stayed exactly where it started.

That was when we zoomed out together.
And saw the real problem, clearly.
His content was busy, not mapped.

He treated every post like a lottery.
Instead of a single step in the journey.

That journey is your marketing funnel.
And your content should follow it.
Stage by stage, on purpose, daily.

When you map content to each stage,
you stop guessing and start guiding.

---

01. TOP OF FUNNEL

“Who are you? Why should I care?”

Here, people meet you for the first time.
They do not know your offer yet.
You are just another face online.

So your job here is simple:
make strangers silently nod and stay.

Use content like this at the top:

* Problem awareness stories from client patterns
* Relatable “this is me” confessions
* Fast bite-sized educational video breakdowns
* Light hot takes about your industry beliefs

One clear problem.
One simple point.
One tiny shift of awareness.

---

02. MIDDLE OF FUNNEL

“Can you really help someone like me?”

Now they know your name already.
They tap your profile, binge your posts.
They are deciding if you are legit.

Here, you stop shouting and start showing.
Think proof, process, and practical help.

Use content like this in the middle:

* Step by step how to break down
* Before and after client style scenarios
* Case study stories with real numbers
* Deeper carousels unpacking your method

Answer three silent questions every time:

- Is this person credible?
- Do they understand my context?
- Can I imagine this working for me?

---

03. BOTTOM OF FUNNEL

“Why you, and why should I act now?”

At this point, they believe the solution.
They just need to choose the guide.
You versus every other open tab.

Here, vague content quietly kills opportunities.
You need to clearly show the path.

Use content like this at the bottom:

* Direct invitations to audits or calls
* Simple “here is how we work” posts
* Objection handling videos with real talk
* Clear breakdowns of offer, timeline, outcomes

Show them how working together actually looks.
What happens week one, week four, beyond?

Make the next step stupidly easy.
One link, one button, one reply.

---

04. RETENTION AND LOYALTY

“Is staying with you still worth it?”

Your current clients still follow your content.
They are watching how you treat everyone.
They want proof they chose correctly today.

Keep them close with ongoing, honest content:

* Behind-the-scenes progress and updates
* Lessons from wins, and missed shots
* Celebrations of client growth and resilience
* Occasional “here is what we improved” shares

This turns clients into quiet evangelists.
They stay longer and send better referrals.

There’s a point in business 
where more tactics don’t help.

People don’t follow 
the “best” strategy...

They follow the clearest signal.

If your audience can’t explain 
what you do in one sentence...

- you don’t have a content problem,
- you have a clarity problem.

The strongest brands aren’t 
the biggest, they’re the 
easiest to describe.

The hidden cost of “always-ON” content.

Last week, during the prospecting...
I was scrolling through a prospect's LinkedIn.

They had posted 14 times in 10 days.

Tips.
Quotes.
Random 

Kinda “consistency” posts are happening.

And then I saw their message:

“I do content. I’m posting so much,
but nothing is really moving.”

That’s the part nobody talks about.

The cost is not just:
→ time spent creating
→ energy spent overthinking
→ money spent on random editors

The real cost is this:

You are everywhere on LinkedIn
but nowhere clear in people’s minds.

When your strategy is “always be posting”...

You start creating:

→ content that sounds like everyone else
→ videos that exist, but don’t lead anywhere
→ noise that doesn’t connect back to your offer

You don’t need to be “always ON.”
You need a clear system.

→ one message people trust
→ one offer your content points to
→ one path from feed → profile → call

That’s what I focus on.

Not turning you into a content machine...

But building a LinkedIn video system
where a few sharp pieces do more 
work than 30 scattered posts.

Less “always ON.”
More “always clear.”

Last week, I got on a call with 
a coach I really respect.


He sighed and said...

“I just do not get it, Dee.

I am posting.
I am tracking.
I am optimizing.

Nothing is really moving.”

So I asked him...
a question most people skip:

“Moving toward what?”

Then pause a bit.

Not because he is clueless.
Because he is doing...

what everyone tells him to do.

-> Post more.
-> Check analytics.
-> Tweak hooks.

But he never had space
to decide...

the actual direction.

That is where so many 
good coaches get lost.

They are chasing numbers
instead of a path.

Metrics do not lead

Stop creating strategies you never use.

You don’t need another brilliant plan to fix your LinkedIn.

This is for you if you used to post.

You showed up.
You shared thoughts.
You saw 'some' traction…

Then you stopped.

Common patterns I see:

→ you create a “new content strategy” every quarter
→ you write 50 hook ideas and never record a single video
→ you rewrite your profile 5 times but your content is still generic

All while your actual work keeps getting better.

Your content just... stalls.
Your clients are happy.
Your calls are strong.

The problem is not that you “can’t stay consistent.”

The problem is...

You keep designing a version of LinkedIn
You don’t want to live with.

Here’s a simpler path:

→ choose one offer LinkedIn should point to
→ choose one type of buyer you want more of
→ create 2–3 videos a week that speak to solutions

Talk about real calls.

Real doubts.
Real decisions.

You don’t need a massive content machine.

You need a small, honest system you actually enjoy using.

The one where:

your profile is clear,
your videos feel like you,
and the right founders think,

“Okay, I get what they do.
I should probably talk to them.”

P.S. Comment "AUDIT" and I’ll walk you through what I’d fix first.

If I had to start over with LinkedIn content from zero...

I’d follow this exact system 👇

𝗦𝘁𝗲𝗽 𝟭 – 𝗣𝗶𝗰𝗸 𝗼𝗻𝗲 𝗼𝗳𝗳𝗲𝗿

Not “I do everything.”

One clear way you help founders.

→ write one sentence:

“I help {this type of founder} do {this outcome}.”

𝗦𝘁𝗲𝗽 𝟮 – 𝗗𝗲𝗳𝗶𝗻𝗲 𝗼𝗻𝗲 𝗯𝘂𝘆𝗲𝗿

Forget “any business owner.”

→ what are they secretly worried about?
→ who are your best clients now?
→ what stage are they at?

𝗦𝘁𝗲𝗽 𝟯 – 𝗗𝗲𝘀𝗶𝗴𝗻 𝟯 𝘃𝗶𝗱𝗲𝗼 𝘁𝘆𝗽𝗲𝘀

→ Problem videos: show the situations your buyer is stuck in.

→ Process videos: walk through your framework in simple steps.

→ Proof videos: stories of real people you helped.

𝗦𝘁𝗲𝗽 𝟰 – 𝗕𝘂𝗶𝗹𝗱 𝗮 𝘄𝗲𝗲𝗸𝗹𝘆 𝗿𝗵𝘆𝘁𝗵𝗺

2–3 short videos a week.
Same type of buyer.
Same promise.

No trends.

No “posting everywhere.”

𝗦𝘁𝗲𝗽 𝟱 – 𝗔𝗹𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲

Your headline... 
Your about section...
Your featured...
Your banner...

All tell the same story your videos are telling.

If your content feels messy right now...

START HERE:

- one offer
- one buyer
- one system

You can actually stick with.

So...

What would you drop from your LinkedIn content?

I’m opening 5 spots. 👀

$500 to fix your LinkedIn.

If you’re a coach, consultant,
or founder who’s struggling to:

Attract the right audience
Build a personal brand people trust
Post consistently without overthinking

This is for you.

I’ll handle the work
so you can stay focused.

If you want details,
comment “500”
or DM me “500”.

I just pulled my 2025 LinkedIn numbers.

And honestly...

I wasn't expecting this.

257 posts this year. 

Damn!

Not because I had a perfect strategy.
Because I committed to showing up.

What hit me most wasn't the reach.
It was what consistency actually builds.

Started the year with 2,402 followers.
Ended with 5,783.

That's 3,381 new people
who decided my voice mattered enough to follow.

Not from one lucky post.
From showing up 257 times.

Here's what actually happened:

- I stopped overthinking the format.
- Text posts, images, carousels, videos
- They all performed similarly.

The format didn't matter as much as I thought.

What mattered was staying focused.

- I talked about content marketing.
- I talked about video strategy.
- I stayed in my lane.

And people knew what to expect.

Some months were strong.
April brought the most engagement.
October brought the most visibility.

June was quiet.
I could've panicked.
I kept posting instead.

Because consistency isn't about perfect months.
It's about not disappearing when the numbers dip.

What I learned this year:

You don't need thousands of likes.
You need the right people paying attention.

Small reach with the right audience
beats massive reach with the wrong one.

Every post was a conversation starter.
Every comment was a relationship builder.

The metrics that actually mattered?

- Profile views.
- DM inquiries.
- Discovery calls.

That's it!

Those came from being present.
Not just posting and leaving.

This year taught me something simple.

You don't grow by chasing algorithms.
You grow by serving your audience.

One post at a time.
One conversation at a time.

If you're building on LinkedIn right now...

Don't wait for perfect.
Don't wait for viral.

Just start.
Stay consistent.
Stay present.

The people who need your message are already here.

They're just waiting for you
to show up long enough
for them to trust you.

To everyone who liked, commented, or shared this year...

Thank you.

You're the reason I kept going.

What did your 2025 look like?
Drop your biggest win below.

I'll be here to celebrate it with you.

When I look at your featured section...
the first thing I audit is your path.

 • Not the design.
 • Not the layout.
 • Not the thumbnails.

But the path someone takes.

From
“Who is this?”
to
“What do they do?”
to
“How do I work with them?”

Most coaches assume it’s obvious.
Most creators skip this part completely.
Most founders think people will “figure it out.”

No.
They don’t.
They never do.

- People convert from safety.
- People convert from clarity.
- People convert from resonance.
- People don’t convert from confusion.

So I ask one simple question:

"Can someone understand your path in 10 seconds?"

If not, your content isn’t the problem.

Your structure is.

Your Featured section should feel like
a guided experience through your world.

- It should make someone feel seen.
- It should make someone feel ready.
- It should make someone feel understood.

Because that’s what alignment looks like.

 • Not pressure.
 • Not tactics.
 • Not hype.

Just emotional clarity and direction.

Here are the value points I look for:

 • story that tells.
 • builds trust quickly.
 • structure that guides.
 • a clear transformation.
 • next step that feels safe.
 • answers their deepest fear.
 • message that feels authentic 
 • path that fixes the mental friction.

And here’s the truth:

Your featured section is NOT 
meant to showcase work.
It’s showing direction.

- Clarity creates confidence.
- Confidence creates movement.
- Movement creates results.


Your audience wants to trust you.
Your audience wants to believe in you.
Your audience wants to understand you.

They don’t need more noise.
They don’t need more data.
They need a clear path.

From their current 
pain to their future win
through your leadership.

So...

That’s what the right featured section does.

It becomes more than a portfolio.
It becomes your map.

 - Your message.
 - Your authority.
 - Your identity.

So refine your path.
Clarify your message.
Strengthen your transformation.

Then watch how people move.

Because aligned people don’t hesitate.

Aligned people don’t question.
Aligned people don’t slow down.

They take the next step quickly
because everything feels right internally.

Your featured section should make them feel that.

 - Because you push them.
 - Because you guide them.

And when someone feels guided...

They move with trust.
They move with clarity.
They move with intention.

Your path matters.

Make it clear enough.

for someone to walk 
confidently toward the future 
you’re building for your audience.

Thoughts?

taplio

Dee Calizo's Linkedin Analytics

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Dee Calizo's Linkedin Analytics

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