Growing your brand & business with LinkedIn content

I grew my LinkedIn audience from 0 to 20,000 in 6 months.

This is how it all came together ↓

I spent years in social media and marketing, building brands for tech startups. 

I brought in tens of thousands of followers for them, but despite the success, I kept getting laid off. 

→ That’s when it hit me

I was driving crazy results for others, but doing nothing for myself. 

So, after my third layoff in early 2024, I decided it was time to bet on me and build my personal brand on LinkedIn. 

The results?

↳ A 6-figure online business
↳ Top 10 LinkedIn Growth worldwide
↳ Ranked #1 in Personal Branding in Germany

Now, I help others achieve the same.

P.S. Whenever you're ready, I can help you in 3 ways:

1. Book my 1:1 LinkedIn Power Hour (and ask me anything).
2. DM me for bespoke branding designed to attract your ideal audience.
3. Apply to work with me for my done-for-you Personal Brand Takeover program.

What LinkedIn's top 0.01% have to say about me:

"One thing about most designers on LinkedIn is that they don't get LinkedIn. Daniel does. He is growing at the speed of light here because he gets the whole thing (personal branding) and has design skillset to show it! If you're looking to level up your branding I'd talk to this guy!"

Lara Acosta, Founder of LA Digital 

"I love speed. When people are slow I refuse to give them a 2nd chance. I asked Daniel to make me a template for my webinar with only 6 hours to spare. He made it within the hour. That's a designer you want to use. Not only was he fast, his designs were clean."

Luke Matthews, Founder of Wizard of Odd Marketing

"Daniel is a world-class designer. Designing content for social media isn't the same as designing for a brand. It requires a certain intelligence, a specific know-how to catch the culture of a platform. Daniel nailed the one from LinkedIn from the start. And I can't wait to see him blossoming even more here." 

Ruben Hassid, Founder of EasyGen

Most founders don’t realize this:

"Just posting" on LinkedIn won’t cut it.

You can show up daily.
Even get a few likes here and there.

And still feel stuck.

No growth.
No traction.
No real opportunities.

Especially if you're a founder juggling a dozen things.

Posting can feel like progress.
But often, it's just motion.

Here’s the truth ↓

Sharing content is just one part of the equation. But too many people treat it like the whole game.

They think:

"If I just post consistently, my brand will grow"
"If I stay visible, opportunities will find me"
"If I give away value, clients will come"

Sounds good in theory.
But that’s not how it works.

If posting is all you're doing, you’re not building momentum.

You’re just staying busy.

Make your content part of a bigger plan.

That’s when things start to move.

Daniel Korenblum

Posting content is like planting seeds.

It only works if you give it time to grow.

Imagine if a farmer refused to take care of his crops. Watered them twice and then gave up.

Would he have a successful harvest?

Unlikely.

Well, the same goes for your content.

You can’t post a few times and expect people to trust you. You need continuous touchpoints to build a relationship.

(and often more than just 8 posts)

Most of your audience won’t be ready to buy right away.

That’s why your job is to stay top of mind until they are.

The right content allows you to do that:

- It builds trust
- It builds goodwill
- It builds familiarity

And by the time they’re ready, working with you will feel like the next logical step.

The process looks like this:

1. Share content that solves problems
2. Check if it attracts the right people
3. Start conversations (not pitches)
4. Test, review, optimize & repeat

And if you do it right (and long enough) more and more people will start reaching out to you directly.

That’s what content is really for.

It keeps you in the room, even when you're not in the conversation.

People say: "Likes don’t pay the bills"

True. But that’s only half the story.

Every piece of content you create has a job.

Some posts attract attention 
↳ and get people talking

Others build trust 
↳ and turn readers into buyers

If you only focus on likes, people may know you, but they won’t always see you as the go-to expert.

If you only focus on leads, you may convert well, but it won’t reach enough people to make an impact.

The best strategy? Use both.

Content that gets you likes:

- Encourages interactions
- Reaches a wide audience 
- Creates relatable moments

Content that gets you leads:

- Targets a niche audience
- Bridges interest and action
- Positions you as an authority

When you combine both, you create momentum.

Likes build your brand.
Leads drive your business.

One without the other leaves gaps in your strategy.

You need visibility AND trust.
You need engagement AND conversions.

Great content doesn’t just attract.

It moves people forward.

taplio

Daniel Korenblum's Linkedin Analytics