Daniel 'Mamba' Odoi🤳🏽's Linkedin Analytics

I started my career at 2 of the world's leading tech companies, focusing on attracting & engaging customers BUT I always felt like we were missing the point... Regardless of the tactic, we were just contributing to the never-ending noise of "push" marketing. So I had a hypothesis: People buy from PEOPLE they like, know & trust. 🧲PULL, not push This put me on a quest to understand how people actually influence, impact & inspire others. As I couldn't control the strategy of my employer's brand, I realised there was a brand I COULD test my hypothesis on Mine So I dedicated countless weeknights & weekends studying the principles of pull marketing including communication, charisma & influence and paired it with the most powerful persuasion tool: 📖 Storytelling. Using my smartphone and some savvy, I started posting videos on my socials. Telling stories from my life. A lot of them. And it worked. Soon I was the go-to guy for compelling storytelling with "high-production value" that my community loved. And they wanted to know how I did it WITHOUT: • a background in film or videography • a professional DSLR camera; or • any clue of what I was doing My secret? Conquer the camera that's always with you. And tell stories. Lots of them. So in 2019, I tested my hypothesis again by entering 2 content competitions that sent winners worldwide on all-expenses-paid trips. And I won. Both of them. Beating dozens of entrants with professional cameras 🤳🏽The Smartphone Storyteller was born Then, mid-way on an 11-week content trip in Europe, I got a call that… Dad died by heart attack Just like that. He was 61. And my biggest source of inspiration for storytelling. While grieving, I uncovered dozens of VHS cassette tapes, labelled with family moments and milestones. 📹 All recorded by dad’s Sony Handycam' Video 8' Camcorder. In that bittersweet moment, I realised that fragments of his life would always remain on video. And that's why it's my mission to empower you to create video content that shares your story, builds relationships with your community & captures your life I help you achieve that by running high-impact, action-orientated 1:1 & group workshops focused on simplifying, systemising & strategising your content creation. And everything I teach is battle-tested across +10 years, +10,000 videos and over +10 million combined content impressions. So when you're ready to level up your content creation, I'm here to help. - Mamba danielmambaodoi.com • [email protected] • @danielmambaodoi