Ultra Mobile

As a Retention & Lifecycle Marketing Lead at Ultra/Mint Mobile, I drive data-driven, multi-channel campaigns designed to reduce churn, enhance subscriber engagement, and strengthen brand loyalty in the highly competitive telecommunications industry.

I manage key KPIs, including Add-a-Line, upsell, flatline, email acquisition, invalid email rates, RAF and the NBE personalization program, while overseeing Value Added Services and Lifecycle campaigns for subscriber lists exceeding 1 million+. Leveraging customer insights, I craft and deploy personalized messaging across SMS, email, in-app messages, account management and push notifications to re-engage at-risk customers and enhance the customer journey.

I collaborate cross-functionally with brand, EIM, app, product, engineering, and agency partners to optimize retention strategies and deliver impactful results.

Retention & Lifecycle Marketing Lead

Pointae

Your Fractional Head of Marketing, developing, executing and overseeing marketing strategy for emerging consumer brands.

Marketing Consultant

JamaFo Food Brands

Led operations in retail, catering, digital, and product development, driving growth and efficiency. Key in helping the company transition from food into a tech organization.

Head of Operations

Catapulted sales from $50,000 (2018) to $3 million (2022), while building a 15,000+ loyalty program and elevating customer lifetime values to $3,188 from an average order value of $25.

Head of Marketing & Customer Retentiion

Catalina USA

Collaborated on multiple retail marketing campaigns for brands like Unilever, Apple, Pepsi and Coca Cola in Meijer stores throughout the Midwest.

Business Account Manager

Recafo

Developed and executed our marketing strategy and oversaw retail development, which led to us opening 3 restaurant locations in less than 3 years while being bootstrapped.

Marketing Director

Founder at Pointae, Your Digital CX Partner | Improving end-to-end digital customer experiences for DTC brands, resulting in increased retention and lifetime value | CXO, CMO, CCO

I specialize in driving customer lifetime value and reducing churn, helping consumer brands achieve lasting success by building valuable customer experiences.

Key Career Highlights:
-> Grew annual revenue from zero to $3M+ in 4 years as Head of Marketing at a restaurant company
-> Achieved 3 consecutive years of profitable growth
-> Built a loyalty program from zero to 15,000+ members, which drove 9% ($300K+) of annual revenue
-> Increased customer lifetime value to $3,188 from a $25 average order
-> Maintained a 99% customer retention rate

I believe sustainable business success comes from balancing retention with acquisition. I value genuine connections and love collaborating on innovative solutions to business challenges.

Let’s connect to explore retention strategies that deliver real results!

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