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Entrepreneurship isn't just what I do - it's who I am. And after building multiple successful companies, I learned the hard truth: raw talent and hustle alone don't cut it. The real game-changer? Having the right systems. I've been in your shoes. Built companies from scratch. Scaled teams. Made the tough calls. And yeah, I've had my share of 3 AM panic moments wondering how to make payroll. Throughout my journey, I've been fortunate to: - Built and sold multiple 7-8 figure companies - Created SalesFusion, turning founder chaos into systematic success - Co-founded Scarlet Startups (one of NJ's largest tech communities) - Named in "Top 5 Technology" at Techweek NYC - Recognized as "Hottest Healthcare Startup" by TechCocktail - Mentored founders at Tigerlabs Ventures - Guided MBA students - Guest lecture at Rutgers University But my real passion? Helping other founders avoid the painful lessons I learned the hard way. That's why I created the 9% Club - because I believe every serious founder deserves a clear path to success. What I'm up to now: - Sharing insights from "The 9% Club" with founders worldwide - Building systems that make founder success repeatable - Helping founders join the top 9% who actually succeed - Leading the 9% Club community where founders become 9 Percenters - Speaking at events about systematic business growth - Actively investing in and advising startups Want to cut through the noise and build something real? Let's connect. ๐ Author of "The 9% Club: The Ultimate Playbook for Founders" ๐ Founder & CEO ๐ก Investor & Advisor
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A little league moment reshaped my leadership approach (Here's how) I noticed something at my kid's baseball game last weekend that made me rethink leadership. Down by five runs, a teammate of my son's struck out and tossed his helmet in frustration. My son simply picked up the helmet, handed it back and said, "We still need you." That player got on base his next time up. What struck me wasn't just the turnaround, but how straightforward the approach was: โข No complex frameworks โข No elaborate feedback sessions โข Just a genuine connection at the right moment ๐ค For years I've been collecting leadership tactics, but the most effective move I've seen was showing someone they matter when they're struggling. This has completely changed how I work with founders. Instead of theoretical models, I focus on authentic support when it counts. The best leadership isn't about having all the answers โ it's about being there when things get tough. ๐ช Let's inspire each other! ๐ฌ What unexpected situation taught you your best leadership lesson? Share your story below. ๐ And if you found this post insightful, give it a like or share!
Looking to level up your growth game? Here's a little secret: It's not about having more resources. It's about setting the right boundaries. ๐ Most founders chase after moreโmore budget, more people, more features. The idea is that if weโre free from constraints, weโll fly higher. But surprise, surprise, that can actually slow you down. From my work with fast-growing companies, Iโve learned that constraints are the real game-changers. When you set the right limits, amazing things happen. Constraints donโt stifle creativity; they ignite it. Too much freedom? It can drown you in choices and inefficiencies. Hereโs why embracing limits is a smart move: ๐งฉ Creative minds love a little pressure. Without the luxury to throw resources at every problem, you start finding clever solutions. โก๏ธ Decisions happen fast. No more getting stuck in analysis paralysis; youโve got clear options and you're ready to act. ๐ฏ You focus on what truly matters. No more chasing every shiny idea; you're dialed in on what will actually make a difference. Let me share a quick example. I worked with a founder who asked his product team to zero in on refining just three features per quarter, instead of their usual ten. The result? Revenue jumped 38% faster than before. By narrowing their focus, they gained clarity, and with that clarity came speed. So instead of constantly asking what more you can do, think about the power of setting limits that actually push you forward. Constraints arenโt the enemy; theyโre your secret weapon. โจ Whatโs one constraint you could try out this quarter to boost your growth? Drop your thoughtsโIโd love to hear from you! ๐ค
Drowning in data but hungry for insights? Discover the key metrics every SaaS founder needs to transform chaos into clarity! The metrics obsession is real. But there's a problem: So many founders are drowning in data while starving for insights. After reviewing dashboards from companies at various growth stages, I noticed a clear pattern separating high-performers from the rest: The fastest-growing companies ruthlessly focus on just three numbers: 1. ๐ฐ Acquisition cost relative to customer lifetime value 2. โฑ๏ธ Time to first value (how quickly users experience benefits) 3. ๐ Expansion revenue percentage from existing users Why this works: - ๐ These metrics reveal the efficiency of your growth engine - ๐ฏ They force you to optimize user experience over vanity metrics - ๐ค They align your team around actual business health indicators One founder I worked with eliminated 12 of 15 dashboard metrics and saw team productivity increase by 26% within 60 daysโsimply by cutting the noise. The key insight? When everything is important, nothing is important. Try this: Identify the fewest possible metrics that would tell you if your business is truly healthy or not, then ruthlessly eliminate everything else. What's the single most valuable metric in your business? Share below. ๐
Exciting news! Iโm honored to have joined the Forbes Business Council. Being part of this incredible community of dynamic leaders and entrepreneurs is a significant milestone for me. It's an opportunity to contribute, learn, and collaborate on driving impactful change within the business world. Iโm grateful to the Forbes Council team and look forward to sharing insights, participating in expert panels, and supporting fellow innovators. Hereโs to fostering growth, exchanging ideas, and making a real difference together! Thank you to everyone who has supported me on this journey. I'm excited to see where this new chapter will lead! #ForbesBusinessCouncil #Leadership #BusinessGrowth #Entrepreneurship #ForbesContributor
The most dangerous words in business? "Best practices." Everyone quotes them. Everyone follows them. Almost no one questions them. But here's the harsh truth: Best practices are just average practices in disguise. They're what worked for someone else, in a different context, with different strengths, serving different customers. When you blindly implement "best practices," you: - Surrender your competitive advantage -Blend in with everyone else in your industry - Miss opportunities for genuine innovation I've watched countless founders abandon unique approaches that were working because some guru told them it wasn't a "best practice." The real winners aren't following best practicesโthey're creating next practices. What industry "best practice" have you questioned or abandoned that led to better results? Share your experience below.
It's amazing how a simple tweak turned my leadership game on its head! ๐ I was always on the hunt for that ultimate productivity hack. For years, I dove headfirst into every strategy I could find: โฐ Time blocking? Check. ๐ Pomodoro technique? You bet. ๐ฑ An endless scroll of apps and tools? Been there. ๐ Morning routines of champions? Tried and tested. Yet, none of these really moved the needle for me. And then, a lightbulb moment hit: I needed a real break during lunch. Not those Iโm still working Copy Edit & Post lunches or grabbing bites between meetings. I'm talking about true, undisturbed 45-minute breaks where I: ๐ถโโ๏ธ Ditched my desk entirely ๐ฝ๏ธ Ate with focus, no screens in sight ๐ฌ Engaged in non-work related chatter ๐ณ Took a refreshing stroll afterward And what happened? ๐ง My decision-making surged in those post-lunch meetings. ๐ก I got a serious boost in creative problem-solving. ๐งโโ๏ธ My patience levels soared when facing team challenges. ๐ I became a much better listener. I even suggested this to a founder I mentor. When his leadership team adopted this practice, the results were quick and significantโteam dynamics shifted, and in just weeks! Want proof? Science backs this up. Our brains thrive on these cognitive breaks to fire on all cylinders. Sure, our culture loves the hustle and grind narrative. But here's the truth: strategic rest is a mega advantage for top leaders. Now, Iโm curious: What unconventional habit has unexpectedly boosted your leadership game? Share your story below. ๐
โ๏ธ The 10-Minute Hack Thatโll Change How You Get Things Done โ๏ธ Ever feel like youโre sprinting on a treadmill, getting nowhere fast with your business goals? Youโre definitely not the only one riding that struggle bus. It usually boils down to one thing: clarity (or a big lack of it). I had a heart-to-heart last year with a founder who was ready to pull her hair outโher team was missing targets left and right. I shared a crazy simple framework with her, and it turned everything around. Hereโs the 3-step magic formula she used to crush her priorities: ๐ฏ Crystal-Clear Outcomes: Get super specific on what success looks like. Vague goals? Not today! ๐ Own Your Decisions: Ditch the complex charts. Hand out decision power and make sure people own it. ๐ Spot the Stoppers: Know your limitsโresources, time, and the non-negotiables. Why is this the secret sauce everyoneโs craving? Because it clears out the usual execution roadblocks: ๐ซ๏ธ Fuzzy goals that lead nowhere ๐คทโ๏ธ No one taking the lead ๐ Projects that grow wilder than a jungle vine Iโve brought this to 11 leadership teams so far, and the results? Game-changing. Faster execution, fewer hiccups. The biggest aha moment? Be super clear about what winning looks like. Saying boost conversion rates" is like playing darts in the dark. But "increase homepage conversion from 3.2% to 4.5% by April 30th Thatโs aiming for the bullseye. โ So, where can you add a dash of clarity to power up your execution? Give it a thought. And hey, share your stories and ideas belowโIโm all ears and would love to hear from you! ๐ก๐
Great post by Ruben Hassid - itโs a must read for using AI
Ruben Hassid
This AI made my website in 1 min. Here's how: # 1. I typed "Gamma AI" on Google. It's one of the hottest AI slide deck builders. And it now supports a website builder. You prompt it like ChatGPT, with words. # 2. I went to "Sites" (in beta) on Gamma. I am lazy. So are you. Go to ChatGPT and explain what you need. Then copy & paste the description to Gamma. # 3. Create your own website. โ Generate the outline. โ Select the number of cards. โ Choose one of the design styles. โ Add the links / images / information you want. That's it. You're done. You have a full website. โป๏ธ Repost this video to help someone master AI.
๐ง๐ต๐ฒ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฆ๐ฒ๐ฐ๐ฟ๐ฒ๐ ๐ ๐ฎ๐ป๐ ๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ๐ ๐ ๐ถ๐๐ Here's what these top-converting founders do differently: They aren't following the usual playbook. They've tossed out the "features โ benefits โ call-to-action" approach most founders rely on. ๐ฏ ๐ง๐ต๐ฒ๐ ๐ฆ๐ฒ๐น๐น ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ, ๐ก๐ผ๐ ๐๐ต๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป: They spend 80% of their messaging articulating the problem better than customers can themselves. ๐ ๐ง๐ต๐ฒ๐ ๐ก๐ถ๐ฐ๐ต๐ฒ ๐๐ผ๐๐ป ๐๐ผ๐๐ฟ๐ฎ๐ด๐ฒ๐ผ๐๐๐น๐: These founders target audiences so specific that competitors think they're limiting their opportunity. Their conversion rates run 3-4x higher as a result. ๐ฐ ๐ง๐ต๐ฒ๐ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป, ๐ก๐ผ๐ ๐ง๐ถ๐บ๐ฒ: Instead of hourly or "market average" pricing, they charge based on the value gap between where customers are and where they want to be. ๐ฃ๏ธ ๐ง๐ต๐ฒ๐ ๐จ๐๐ฒ ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐ป๐ด๐๐ฎ๐ด๐ฒ ๐๐ ๐ฐ๐น๐๐๐ถ๐๐ฒ๐น๐: They record sales conversations and build marketing using exactly how customers describe their problemsโno industry jargon or clever copywriting. ๐ง๐ต๐ฒ ๐๐ฟ๐๐๐ต: Most founders sell what they built. The winners sell what customers actually want to buy. I've watched founders double their conversion rates by shifting from "here's our solution" to "here's how we solve the precise problem keeping you up at night." Join the conversation! ๐ฌ Share your thoughts or experiences in shifting your sales approach. Let's learn and grow together. ๐๐
Stop asking customers what they wantโit's killing your innovation ๐ก Most founders rely on customer feedback to guide product development. It's the foundation of lean methodology, after all. But this approach is slowly suffocating your ability to create breakthrough innovations. Here's why customer-led development is a dangerous trap: - ๐ Customers can only articulate improvements to what already exists - โก๏ธ True innovation happens beyond the boundaries of current understanding - ๐ซ The most disruptive products were initially rejected by focus groups Henry Ford famously noted that if he'd asked people what they wanted, they'd have said "faster horses"โnot automobiles. I've watched dozens of startups dilute their vision to death by committee, while the most successful founders I've worked with do something different: They observe behavior rather than collecting opinions. ๐ The key difference? Focus on discovering what customers struggle with, not what solutions they think they want. Next time you're tempted to run another survey, consider spending that time watching how your customers actually behave instead. What innovative product do you use today that you would've rejected if asked about it beforehand? Drop it in the comments ๐
Ever thought about how much failure is actually a good thing? ๐ค In the world of entrepreneurship, failure isn't just inevitableโit's essential. Every setback is a setup for growth. Embracing failures can lead to breakthroughs you never imagined. This is the kind of practical wisdom we promote in the 9% Club; itโs about leveraging your challenges into stepping stones. Each time you falter, youโre granted an invaluable learning opportunity that can take your business to new heights. So, the next time something doesnโt go according to plan, celebrate it! Analyze what went wrong and implement better strategies moving forward. Remember, those who succeed donโt avoid lossesโthey learn from them! What lesson have you learned recently through failure? Share your insights! ๐ก
Most founders are missing this key metricโand it's costing them big time... I've seen it time and againโfounders obsessing over acquisition while completely missing the retention goldmine right under their noses. Here's why this blindspot is killing your growth: The math doesn't lie. A 5% boost in retention can increase profits by 25-95%, yet most businesses I encounter are spending 80% of their resources on new customers. Here's what the fastest-growing companies I've analyzed are doing differently: ๐ ๐ง๐ต๐ฒ๐ ๐ง๐ฟ๐ฎ๐ฐ๐ธ ๐๐ต๐๐ฟ๐ป ๐๐ถ๐ธ๐ฒ ๐๐ฎ๐๐ธ๐: Not monthly, but weekly, catching red flags before customers even think of leaving. ๐ฌ ๐ง๐ต๐ฒ๐ ๐๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต ๐๐ฒ๐ฒ๐ฑ๐ฏ๐ฎ๐ฐ๐ธ ๐๐ผ๐ผ๐ฝ๐: The best founders I know speak directly with at least 5 customers weeklyโnot through surveys. ๐ฏ ๐ง๐ต๐ฒ๐ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: One startup I worked with tripled engagement by segmenting users and creating targeted value paths. ๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐: Your existing customers already believe in you. Making them successful is your fastest path to exponential growth. Shifting your focus from "more customers" to "deeper value" could be the one move that transforms your entire trajectory. What's your most effective retention strategy? Share what's working for you! ๐
Why do some startups get funded while others don't? Here's what I discovered sitting in on five investor pitch meetings last week... The founders who walked away with term sheets weren't who you'd expect. It wasn't about perfect decks or hockey-stick projections. The pattern was clear: Investors funded the founders who had already proven they could execute without the money. Here's what these funded founders did differently: ๐ก ๐๐ฐ๐๐ถ๐ผ๐ป ๐ข๐๐ฒ๐ฟ ๐ฃ๐ฒ๐ฟ๐ณ๐ฒ๐ฐ๐๐ถ๐ผ๐ป: They launched early, learned from real customers, and iterated rapidly. ๐ฐ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐๐ป๐ฑ๐ถ๐ป๐ด: They sold somethingโeven if imperfectโbefore seeking investment. Paying customers speak louder than potential customers. ๐ ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐ฑ ๐๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด: They tracked specific metrics showing exactly where the business was working and where it wasn't. ๐ ๐๐๐ถ๐น๐ ๐ฆ๐๐๐๐ฒ๐บ๐, ๐ก๐ผ๐ ๐๐๐๐ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐: They demonstrated repeatable processes for customer acquisition and operationsโnot just one-off sales. The most compelling pitch I heard wasn't asking for money to survive. It was showing what they'd built efficiently and asking for fuel to do more of what was already working. Before your next fundraising attempt, ask yourself: "If funding disappeared tomorrow, could I still build a viable business?" If the answer is yes, you're ready.
Ever heard 'We're too small for a process'? That mindset is a recipe for burnout. Whether you're just starting or scaling past 7-figures, robust systems are vital for sustainable growth. In 'The 9% Club,' I reveal practical frameworks that replace chaos with strategy, helping founders thrive. Success isnโt just about hustleโit's about smart, strategic playbooks that guide every decision. Build businesses that thrive on structure, not stress, and ensure youโre in that top 9% of achievers. #StartupSuccess #Entrepreneurship
From $12K to $45K a month: a founder's pivot you need to hear about Hey founders, ever feel stuck in the growth loop? Hereโs a story that might inspire you. I watched a founder flip the scriptโtaking a $12K/month hustle to a $45K/month sensation in just three months. The secret sauce? Shifting from personal excitement to tackling what their audience was truly craving. Here's what I've learned about standout founders: ๐ ๐ฆ๐๐ฎ๐ ๐ง๐ฟ๐๐ฒ, ๐ฏ๐๐ ๐๐น๐ฒ๐ ๐ถ๐ฏ๐น๐ฒ: They donโt ditch their vision; they adapt it to align with what the market is shouting for. ๐ฏ ๐จ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐๐ฟ๐ฒ๐ป๐ด๐๐ต๐ ๐ช๐ถ๐๐ฒ๐น๐: Your expertise is gold, especially when it hits at the heart of real problems. ๐ก ๐๐ป๐ป๐ผ๐๐ฎ๐๐ฒ ๐ข๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป: The best ideas solve needs in fresh, unexplored ways. ๐ ๐๐น๐ฒ๐ป๐ฑ ๐๐ป๐๐๐ถ๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐๐ป๐๐ถ๐ด๐ต๐๐: The fastest growers trust their gut but rely heavily on real customer conversations. ๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฒ ๐๐ถ๐ป๐ป๐ถ๐ป๐ด ๐ฐ๐ผ๐บ๐ฏ๐ผ: Dig deep into market needs, leverage your unique talents, and watch your passion flourish as you make a difference. Aligning your vision with reality isnโt about selling outโitโs about leveling up. When you get this right, customers become your biggest fans, and your growth becomes unstoppable. Whatโs the market insight that changed your path? Iโd love to hear how you pivoted. Drop your story below! ๐
Iโm happy to share that Iโm starting a new position as Member and Contributor at Forbes Business Council!
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