Dave Tarner's Linkedin Analytics

I'm a performance and brand marketing leader with 20 years of experience in digital and traditional marketing. I've led marketing teams for both online and brick-and-mortar organizations, some with as many as 500 branch/franchise locations. Performance Marketing Experience: -P/L of annual budgets from $3mil to $17mil -TOFU, MOFU, BOFU optimization -Programmatic Display Campaigns (Basis Demand Side Platform) -Pay Per Click (PPC) -Sales Enablement Technology (Conversation Intelligence) -Strategic Marketing Planning -Demand Generation -Enrollment marketing strategy -Media buying across digital and traditional channels including out-of-home, radio, print, social, and search engines. -Web content and strategy including SEO, UI/UX, and information architecture -Defining, monitoring, and analyzing KPI's and reporting operations -Multi-cultural marketing strategy -Segment marketing - development and implementation of strategic segmentation strategy for dual-enrollment (high school) students, nontraditional adult learners, career and technical education seekers, and aspiring university transfer students. -Persona Development and strategic implementation of personas into daily tactics -Marketing Automation - lead cross-functional teams to develop strategies for implementation of marketing automation tools (ClickDimensions/Hubspot) including audience segmentation, persona development and implementation, and marketing automation tool governance across district and ten colleges. I hold certifications in Google Adwords, Google Analytics, Salesforce CRM, and Hubspot CRM.I