David Fox's Linkedin Analytics

Scaling SaaS revenue by turning messy growth into repeatable systems—upmarket and up a gear. I founded AscendRevenue, a consulting and fractional CRO firm that partners hands-on with SaaS founders and GTM leaders to move upmarket, win bigger deals, and build revenue engines that last. For 20+ years, I’ve helped SaaS companies—from scrappy startups to global giants—architect revenue systems that work: - 214% YoY growth by aligning teams around what customers really care about - 653% increase in deal size by shifting from selling features to solving business problems - Built Mid-Market and Enterprise sales teams from scratch—hiring, enabling, and retaining top talent - Led GTM strategies that helped companies enter new segments and win consistently - Closed complex deals across Healthcare, Finance, Manufacturing, Tech, and more in North America and APAC But here’s the thing: Sales isn’t about pitching. It’s about solving. Solve the right problems for the right customers—and bigger deals, longer contracts, and higher NRR follow. - Higher-value contracts that last - Net revenue retention that compounds - Teams that love what they do and know why it matters How I Help Today: At AscendRevenue, I help SaaS companies: - Move upmarket with confidence - Build GTM systems that scale - Win bigger deals with stronger signals and tighter execution - Align sales, CS, and marketing around real customer value - Apply original frameworks like B.A.S.E., built for Mid-Market and Enterprise teams, to back into their number, anchor in relevance, tell the right story, and execute with consistency Not the right fit if you’re chasing short-term volume over long-term value. I partner with teams playing the long game—where customer outcomes drive revenue. Whether advising early-stage CEOs or coaching sales teams to close 7–8 figure deals, I build systems that deliver clarity, confidence, and contracts. Let’s Connect: If you’re scaling a SaaS business and want to talk growth, GTM strategy, or just compare notes—DMs are open. https://calendly.com/david-ascendrevenue