David Vandermeersch's Linkedin Analytics

In the more than 20 years of my professional life I have been fortunate to combine 2 of my passions : Marketing & all things Digital. I have been on the front row of this (r)evolution and this gives me strategical insights to efficiently use technology in Marketing. The evolution from WCM to UX has put the users at the center of the processes. It doesn't stop when you push the go live button or publish something... successful project generate results and data. I believe that people are the most important in Digital. You achieve your greatest successes when Digital becomes invisible for its users.