Dawn Weiss's Linkedin Analytics

A uniquely qualified franchise marketing veteran, Dawn has spent nearly two decades building innovative brands that thrive. Her experience is undeniable, having served as COO and CMO of Amazing Lash Studio, as the senior marketing executive at the helm of The Joint Chiropractic, and a founding team member responsible for building the brand platform the Massage Envy Spa franchise still thrives from today. Having joined Xponential Fitness as CMO of CycleBar during the pandemic, and at the time the fitness franchise organization went public, she developed a greater sense of purpose in her career working closely with franchise partners to safeguard their investment in franchise ownership and seek new ways to drive leads and breathe new life into their business. As a result, Dawn was promoted to Chief Marketing Officer at Xponential Fitness overseeing three of its brands in various capacities during her tenure, each at different stages of growth from emerging (under 20 studios) to intermediate (90 studios) and mature (300 studios). Dawn is a well-rounded growth strategist adept at performance marketing and proficient across a wide variety of marketing mediums. At every turn her focus is on driving marketing that helps brands rise above the noise and be the industry-leading best in class. Recognized for two consecutive years as a Top Female Executive by the Arizona Republic for her role in The Joint’s continued and undeniable success, Dawn has made a career of growing and leading award-winning, sustainable brands in the retail, healthcare, technology, travel and hospitality industries. SIGNATURE SKILLS & COMPETENCIES  Fast-Track, Sustainable Growth  Excellence in Developing Scalable Systems  Membership/Recurring Revenue Model Marketing + Retention  Leadership, Team Development + Project Management  Superior Communications Skills: Written, Verbal + Visual  Digital Marketing/Social Media  Roadmap Development  Multi-Service/Multi-Product Portfolio Management  Service + Product Launch  Startup Development ADDITIONAL QUALIFICATIONS: Lead Generation, Performance Marketing, Franchise Marketing, Strategic Market Planning, Customer Segmentation, Consumer Buying Behaviors, Grassroots Marketing, Branding, Corporate Identity, Building Brand Equity, Brand Recognition, Co-Branding, Content Creation, Marketing, Creative Direction, Marketing Vendor Management and Business Development.