Lane 6 - Get Your Marketing Off To A Flying Start

As a LinkedIn user, I'm sure you've been told that LinkedIn is a great place to:

- Build your network
- Connect with new prospects
- Sell more of your product or service

But the problem is HOW do you do this on LinkedIn?

You have probably been told that if you:

- Post updates
- Write blogs
- Get people to your website

New clients will follow ...

Well guess what - everybody else is doing that  - and it becomes a case of who can shout the loudest...

And you can only shout SO loud!

Fortunately there is a solution - rather than doing the same thing as everybody else, why not:

- Find your target audience first
- THEN send relevant content to them

Do you think this would be more effective?

I can help you:

- Determine EXACTLY who your target market is
- FIND them on LinkedIn
- ENGAGE with them to get more:
      - prospects
      - sales calls
      - meetings
      - and new clients.

So if you want to start getting new clients, please get in touch.

Internet Marketing Consultant and Director

Caroline At Home

In April 2021 my wife Caroline and I had a chat - we realised that she had the "why" in her business but was lacking the 'how". She had done an amazing job, virtually single handed, of taking the business from zero to 6 figures per year.

Although I understand very little about curtains, blinds, fabrics or swatches, I am quite good at the "how"....

So now Caroline runs the creative and visual side of the business and I run the marketing, automation, setting up of systems, etc - everything behind the scenes.

The result - we've increased turnover by 50%, moved into new premises twice the size of the old shop and we haven't killed each other! (Getting on quite well actually).

Director and Owner

Helping connect you with more customers

My main strength is the ability to come up with workable solutions to problems. I tend to think out of the box a lot and usually come up with solutions that (a.) nobody else has thought of and (b.) are outside the boundaries that have been put up by others.

I have had to re-invent myself several times - working in IT, full time church ministry, financial services and now business development in the online world. I don't tend to give up easily and any success I have had is usually the result of persevering more than my competition.

10 things you may be interested to know about me:

1. I am married and have 4 children.
2. I used to be a church minister and started a new church in 2000.
3. I play the guitar.
4. My career has been quite diverse and has included financial services, IT consultancy, driving, church ministry, project management and internet marketing.
5. I ran for England under 20s when I was 19.
6. I failed my A levels first time around.
7. I don't drink alcohol at all (but make up for it by eating more than most).
8. I ran my first marathon on my  50th birthday,
9. I'm good with numbers but rubbish at needlework.
10. I coach sprinters and would rather work with less talented people who want to learn than more talented people who don't.

Internet Marketing Consultant

Independent mortgage, protection and general insurance advice for residential and commercial clients. 

Areas of expertise include residential, buy to let, first time buyers, self-certification, fast track, adverse credit and equity release. 

Protection advice was for life cover, critical/serious illness cover, income protection cover and accident, sickness and unemployment cover. Also, general insurance advice for buildings and contents cover.

Mortgage Adviser

Gateway Church International/True Life Church

Working as part of team, this role included leadership and direction-setting for the church, pastoral care of 250 members, preaching and teaching and mission-based projects.

Pastor

Friends Provident

Working as part of a third line support team, this role included the management of IT projects and required effective project management and liaison with both IT and business team members.

IT Business Consultant

Business Analyst

Royal Sun Alliance

Senior Technical Underwriter

Are you a business owner frustrated with LinkedIn and not seeing the ROI you deserve?

I help businesses like yours DOUBLE their sales in just 6 months using proven LinkedIn strategies. I don't just boost posts, I build targeted campaigns that convert.

Here's how:

𝐃𝐨𝐧𝐞-𝐅𝐨𝐫-𝐘𝐨𝐮 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 

We identify your ideal clients, craft irresistible outreach, and fill your calendar with qualified leads.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝑊𝑎𝑘𝑖𝑛𝑔 𝑢𝑝 𝑒𝑎𝑐ℎ 𝑑𝑎𝑦 𝑡𝑜 𝑛𝑒𝑤, 𝑟𝑒𝑎𝑑𝑦-𝑡𝑜-𝑏𝑢𝑦 𝑝𝑟𝑜𝑠𝑝𝑒𝑐𝑡𝑠.)

𝟏:𝟏 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠

Unlock LinkedIn's power yourself! I'll teach you the insider secrets to build connections, generate leads, and close deals.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝐶𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡𝑙𝑦 𝑛𝑎𝑣𝑖𝑔𝑎𝑡𝑖𝑛𝑔 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑎𝑛𝑑 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑜𝑛 𝑑𝑒𝑚𝑎𝑛𝑑.)

𝐆𝐫𝐨𝐮𝐩 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬

Level up your team's LinkedIn skills. My workshops are packed with actionable strategies and real-world examples.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝑌𝑜𝑢𝑟 𝑒𝑛𝑡𝑖𝑟𝑒 𝑡𝑒𝑎𝑚 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑎𝑛𝑑 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛.)

Don't just take my word for it...

"𝐷𝑒𝑎𝑛 ℎ𝑒𝑙𝑝𝑒𝑑 𝑑𝑟𝑖𝑣𝑒 𝑠𝑡𝑟𝑜𝑛𝑔 𝑎𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠 𝑜𝑓 𝑜𝑢𝑟 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑤ℎ𝑖𝑐ℎ 𝑖𝑛 𝑡𝑢𝑟𝑛 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑠𝑡𝑟𝑒𝑎𝑚𝑠 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑤𝑜𝑢𝑙𝑑 𝑛𝑒𝑣𝑒𝑟 ℎ𝑎𝑣𝑒 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑜𝑓. 𝐿𝑎𝑠𝑡 𝑤𝑒𝑒𝑘 𝑎𝑙𝑜𝑛𝑒 ℎ𝑒 𝑐𝑟𝑒𝑎𝑡𝑒𝑑 6/7 𝑛𝑒𝑤 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝑢𝑠 𝑤ℎ𝑖𝑐ℎ 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑚𝑎𝑟𝑘𝑒𝑡 𝑖𝑠 𝑠𝑢𝑝𝑒𝑟𝑏." Carl Nichols, Rainmaker People

"𝐼𝑛 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 2 𝑤𝑒𝑒𝑘𝑠 𝑜𝑓 𝑢𝑠𝑖𝑛𝑔 ℎ𝑖𝑠 𝑠𝑒𝑟𝑣𝑖𝑐𝑒𝑠 𝐼 ℎ𝑎𝑣𝑒 𝑐𝑙𝑜𝑠𝑒𝑑 3 𝑛𝑒𝑤 𝑑𝑖𝑠𝑡𝑟𝑖𝑏𝑢𝑡𝑜𝑟𝑠 𝑎𝑛𝑑 𝑚𝑦 𝑝𝑟𝑜𝑓𝑖𝑙𝑒 𝑣𝑖𝑒𝑤𝑠 𝑎𝑟𝑒 𝑢𝑝 𝑜𝑣𝑒𝑟 400%. 𝑀𝑦 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑎𝑐𝑐𝑜𝑢𝑛𝑡 𝑖𝑠 𝑔𝑜𝑖𝑛𝑔 𝑐𝑟𝑎𝑧𝑦!!" - Lloyd Salmon, Vycel

"𝐼 𝑔𝑜𝑡 256 𝑠𝑢𝑏𝑠𝑐𝑟𝑖𝑏𝑒𝑟𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 19 ℎ𝑜𝑢𝑟𝑠!" - David Blagden, Intelligent Actions

Ready to transform your LinkedIn and start seeing a real ROI? Let's chat!

If you want to find out more, book a short call here: 

𝑤𝑤𝑤.𝑐𝑎𝑙𝑒𝑛𝑑𝑙𝑦.𝑐𝑜𝑚/𝑑𝑒𝑎𝑛-𝑙𝑎𝑛𝑒6/𝑙𝑖𝑛𝑘𝑒𝑑𝑖𝑛-𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-1-1

If you want to jump straight into 1:1 coaching, you can book your first session here:

𝑐𝑎𝑙𝑒𝑛𝑑𝑙𝑦.𝑐𝑜𝑚/𝑑𝑒𝑎𝑛-𝑙𝑎𝑛𝑒6/𝑙𝑖𝑛𝑘𝑒𝑑𝑖𝑛-𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-60𝑚𝑖𝑛𝑠

I’ve been using #LinkedIn for over 15 years, and realised I’ve never properly introduced myself!


I’m Dean and I live in Oxford with my wife of nearly 30 years and my 15 year old son (the older 3 children have all flown the nest).

Aside from helping B2B owners and founders get more clients through LinkedIn…

I spent 25 years in the corporate world before starting my own business - not through choice but because of a 100% salary decrease, courtesy of the credit crunch in 2008 😠 

After several painful years, u-turns, disappointments and general banging of my head against a wall, I finally hit 6 figures in 2019 🙌 

Bit of a curved ball with Covid but got back on track in 2022 and have been surfing the LinkedIn wave since.

I decided to reduce to a 3 day week a couple of months ago to take up a couple of opportunities:

1. To train for the British Indoor rowing championships (according to the stats, I’m in  the UK top 25 for my age group).

2. To read Theology (part-time) at #UniversityofOxford (better late than never).


And a “cool trivia fact” about me - I once represented England in the 4x400m relay (and we won!)

Feel free to say hi in the comments and let me know if you have any cool facts to share? 😊

Dean Packham

I Help Business Owners Use LinkedIn Effectively So They Can Get More Clients In The Next 3 Months

In the 2nd edition of the Money With Your Name On It newsletter, I'm focusing on how you can free up potentially £100's every month with this simple 20 minute fix

Most of us open our banking app, take a deep breath and close it again! If that's you, then you might be interested in using ChatGPT to find some quic

How To Use ChatGPT And Your Banking App To Find Hidden Money In 20 Minutes

If opening your banking app makes you feel slightly out of control, then read on ...

Most of us glance at the balance, panic a bit, then close it again - but there is usually "money hiding in plain sight" - and you can get ChatGPT to help you find it!

So take a few minutes and do these 3 steps:

1. Grab last month’s spending - download last month’s bank statement or take screenshots of the last 30 days’ transactions in your banking app.

2. Feed it to ChatGPT

Upload the PDF or screenshots.

3. Use a smart prompt

Ask something like:

"Analyse my bank statement and categorise every transaction (bills, groceries, subscriptions, etc) and identify wasted money and potential savings.”

This is what you'll get back:

* A clear breakdown of where your money actually goes
* Subscriptions and “leaks” you’ve forgotten about
* Realistic savings you could make this month
* A simple list of actions to take next.

If you want more practical money-finding ideas, you can follow my LinkedIn newsletter "Money With Your Name On It", link in the comments section

This is what one of my clients said: 

"I took Dean's four session course and found it very helpful and good value. I revised my Linked In profile and wrote my first Newsletter following his suggestions - I got 256 subscribers in the first 19 hours! "

This edition shows how I got from 0 to 760 subscribers in just over a week...

When you create a LinkedIn newsletter, the results in the screenshot above are actually fairly standard! Here's why: When you create a newsletter for 

0 To 760 Newsletter Subscribers In A Week Using ChatGPT

If you think LinkedIn newsletters are just a place to dump insights and hope someone is impressed - well, think again. Most newsletters on LinkedIn qu

Myth No 34: LinkedIn Newsletters Are Just For Thought Leadership

Last week (12th November) I created a newsletter which now has 760 subscribers ...

1. When you create a newsletter for the first time, the whole of your network is notified.
2. When new people connect with you, they are invited to subscribe to your newsletter.
3. When you create subsequent editions your subscriber list gets a personalised email with a preview of your latest content.

Are you seeing the value in this?

The ability to direct you target audience to your own content without having to fight against the LinkedIn algorithm or other people's posts.

If you see the value in creating a LinkedIn newsletter but you:

- Are too busy
- Not sure how to do it
- Waiting for the right time
- Or whatever other excuse you can come up with...

You might be interested in my Launch Your LinkedIn Newsletter In 60 Minutes workshop - 1:1 session to build your LinkedIn newsletter from scratch:

- A clear newsletter positioned to your audience
- A punchy name and strapline
- A simple content angle you can stick to
- A drafted first issue outline (or full draft, if we move fast)
- Your next 3 issue ideas mapped out.


Designed for Owners/MDs/Consultants who know they should be doing a LinkedIn newsletter but never get round to it.

You’ll walk away with:

- A newsletter concept you’re excited about
- A starting structure you can actually maintain
- Clear next steps for publishing on LinkedIn
- We will also tweak your profile headline and call to action so it actually points people to your new newsletter.

Type YES if you would like more info/booking link.

Last week (12th November) I created a newsletter which now has 760 subscribers: This results in this screenshot are actually fairly standard! Here's w

Myth No 67: Going From Zero To 760 Subscribers in a Week Is Impossible

3 days before Christmas, £50,000 arrives in my account. 

Not from a client.

Not from a product launch

Here's how:

3 days before Christmas - £50,000 landed in my bank account! Not from a launch. Not from a big client. From an investment - many years before I had be

The Day £50,000 Came Back From The Dead

THREE pre-Christmas marketing myths:

1. We’ll sort it out In January.
2. Nobody’s on LinkedIn in December.
3. Nobody makes decisions before Christmas.

Ever heard (or said) any of these?

This article is about how to use December to kickstart your 2026...

The myth is that December is a dead month on LinkedIn! The mistake is waiting for January and gifting your competitors with a 4–6 week head start. If 

Myth No 97 -  December is a dead month on LinkedIn!

£50k paid out 3 days before Christmas was great - but the lessons I learned were even better

Last week I wrote about the day £50,000 dropped into my account three days before Christmas - money I had written off years earlier as “my stupid mist

What I Learned The Day £50,000 Came Back From The Dead (Part 2)

In one of my other newsletters, I wrote about £50,000 showing up in my bank account three days before Christmas – money I had written off as “my stupi

The £50,000 Myth – and what it says about your LinkedIn

A practical walkthrough for launching a LinkedIn newsletter in 60 minutes - and setting it up so it’s easy to maintain. Live workshop with optional 1:1 follow call...

I know it's Christmas coming up and "nobody is working" ... I also know that the early bird gets the worm - and if you want to come out guns blazing y

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Dean Packham

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Dean Packham's Linkedin Analytics

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Ready to grow your LinkedIn presence?

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