Debora Prossomariti, M.Sc.'s Linkedin Analytics

“You’re pretty successful for being a girl” Yes, I’ve worked with multimillionaire Founders and CEOs and I’m often personally responsible for their online presence and reputation (and their companies’) Yes, I also consult them on their marketing decisions. Yes, I have a Master’s Degree in top business schools. Yes, I am now image of several luxury brands in top locations in Dubai, from a side hustle/parallel career officially started 1.5 month ago. Yes, I have lived in 9 countries so far. Yes, I speak 5 languages. Yes, I am in my 20s. Yes, I did all this without any sugar daddy, OF, or financial family support. But hey, I’m just a girl, right?💄 Ah, and yes, the one and only Snoop Dogg follows me on LinkedIn. PS. Maybe an unpopular opinion but it’s better to say nothing at all than sharing backhanded compliments. Let’s just avoid it and be kind, ok?

A struggle I didn't expect to have once I started mastering inbound marketing and seeing new doors opening 24/7: The need to say no to great opportunities that are no longer aligned with your vision. It’s painful. It takes so much bravery to do it bc it’s the right thing to do. A few months ago I got outreached by the hiring team at Google twice for 2 great FT roles in Ireland. I’d have killed for those jobs until a few years ago, but they are no longer aligned with what I want in life and where I want to stay. Attracting more options always feels good. Making choices is hard. Giving up on something great always makes you question yourself and your decisions. But not everything is going to be aligned with your goals. The ability to commit and saying NO to temptations is probably the most important but hardest skill you can master if you want to be successful in life. ♥️

Everyone tells you "you should be vulnerable online to be relatable" and here's my view: Be vulnerable on your own terms. You don't have to share something you are NOT comfortable with sharing. Do it at a level you are comfortable with. Do it at your own pace. Just because many creators do overshare or are very comfortable with getting very personal, it doesn't mean you should follow their way. Do something just a bit beyond your comfort zone. Focus on taking one more step, not on all the entire stairs. A simple way to getting started with online content creation is engaging with existing content, through comments and DMs, about topics you are familiar with and can add insights about. Join existing conversations first. Even, especially, with strangers. Comments are content too. Don’t overcomplicate it. Take a first step. 😉 @ Hilton Hotels & Resorts

This is something we all tend to forget. Always contextualise. Keep the privileges and “starting points” in mind before comparing your journey to others. Even better, stop comparing yourself at all. PS. Here I am NOT saying you should use this as an excuse for yourself not to get what you want. Just because someone else has some “privileges” it doesn’t mean it’s okay for you to play the victim and blame others for your lack of success. Eheh

You know what LinkedIn can do for you. Yet you're just too busy. Aka telling yourself stories Self-sabotaging Are you too busy to get higher paying clients, better talent, more investors? Are you too busy or… You don't know how to do it better You don't have time to learn the skill You want to outsource it but overthinking things Let's face it. We're all busy. That's the default state of any ambitious person. But being "busy" is often an excuse. An excuse to avoid stepping out of your comfort zone. An excuse to not invest in yourself and your growth. LinkedIn is a powerful tool. It can open doors to incredible opportunities. But only if you do something about it And know how to leverage it effectively. Don't let the fear of the unknown hold you back. Don't let the perceived lack of time be your excuse. If you care about getting: Higher paying clients. Better talent for your team. More investors for your business. You will find a way. We make time for what we care about. If you care about building something meaningful online, do something about it. Hi, I'm Debbie and I help you build authority online and get business through buyer psychology and targeted content Check how I can help here https://lnkd.in/dQhZU7nz PS. Got invited to a ramadan shooting so here's my OOTD

Something I love about personal branding (apart from the outcomes you get from it) is that you can create your own narrative and be more in control because you’re doing things intentionally So you can make sure they are aligned and consistent. You don’t have to wait for people to define you. You know who YOU are and you intentionally show it through your actions. Are you building your personal brand intentionally? If you don’t know where to start from, hit me up. You can find me on LinkedIn, at some gym or in Dubai Marina

Are you playing too safe?

You post every time you win an award or you have some good news about your career or company. Do you know why you do it? I was talking about this with a new connection I met here in Dubai. “Mhmm not sure, maybe ego?” Probably you do it too.. for the same reason. That made me think about something: I started to grow the very moment I took my ego out of the equation. Ain’t it funny? Before I wasn’t posting because I had something to say. I was posting to get validated externally. But that’s what you do on LinkedIn. You show off, right? I made a switch and my intentions changed. I actually started to share actionable insights to help others. Lessons I wish I’d known earlier. Mistakes I’d avoid. Real Experiences. My content stopped being selfish. People noticed it. People started to see me as a point of reference. This change made me become an authority in my domain more than any success post could do. Showing off awards is not enough to stand out. Leadership is earned online too. What do you think? Caption: 📍 Abu Dhabi PS. I’m Debbie, I help you build a stronger personal branding online and get business and investors from targeted content and strategy though coaching and Done For You marketing services. DM “authority” to learn more

Addiction to novelty and FOMO are real. Distractions are everywhere and make you question your choices every single day. Most people cannot stick to their own plans and start making excuses for themselves before even trying. Don’t be like most people. Be aware that the grass is not always greener on the other side. The grass is greener where you water it. You’re never showed the full picture of the other option. But you have power over your actions, your effort, your response. And what you build and how. You don’t succeed in business if you don’t give it a fair shot and give up even before trying. Or on social media trying to start on +7 different channels before having proper systems in place and the foundations to do it right without burning out. You will need to take calculated risk. And make a trade off. It’s inevitable. You cannot expect to change your life while maintaining the status quo.

5 things to remember about your brand, whether you like it or not: 1. Your brand already exists and can work either FOR or AGAINST you. 2. If you're not intentional about building your brand, you're missing out on a huge opportunity to GET MORE out of life, not only your career. 3. It gives you a competitive edge and makes sales easier. 4. Your brand is a magnet. It attracts the right opportunities, clients, and partnerships. But only if you're strategic about crafting it. 5. Investing in your brand is investing in yourself. It's a long-term play that pays dividends. It COMPOUNDS. Hi, I'm Debbie and I help you build authority online and get business through buyer psychology and targeted content Cheers from old Dubai PS. I am opening a couple of spots for 1:1 coaching on marketing and personal branding and DFY LinkedIn management. Check this out and fill in the form if interested https://lnkd.in/d-bgZ342

One top rule to keep in mind in business, sales and life: You are going to win someone. You are going to lose someone. That’s how it works. You can't win everything and everyone. And sometimes you'll find yourself outgrowing some people or situations. And that can hurt. And that's okay. Your business and personal growth need a new version of you. Focus on what is meant for you now. Master detachment. 📍desert

Building online is not about becoming an influencer. It’s about credibility. If you’re an executive and authority in your field we expect you to have a LinkedIn profile that matches your leadership. The first impression does matter. In 2025 everything is digital. People scan your profile and.. Get disappointed. What if your profile could help your business and your image instead? Take advantage of it. Thank me later.

“Your content doesn’t resonate with me.” Someone commented the other day. And that’s exactly what I want. I don’t want it to resonate with everyone. But the ones who aligned with me and my values. If that is not you, fine too Keep scrolling. But don’t expect me to change for you. Follow people who are aligned with YOUR values and YOUR goals. No forced interactions. No clickbaits needed. No games needed. Wanna stay here? Great. Let’s build together. You don’t? No hard feelings. I will keep doing my thing and you do yours. Never expect someone to change to please you. It doesn’t work that way. If people change they do it for themselves. PS. Yes, that means I’ll keep some of my lifestyle content here too. If you don’t like food or nice places or me lol you can scroll 👀 Today was shooting day, modeling for DéjàVu Dubai. Such an amazing experience (and food!) I’m part-time modeling in Dubai for lifestyle, beauty, fitness and fashion brands. If you’re interested in partnering hit me up ❤️

You don’t need an audience now. This is exactly why it makes sense for you to start building it now. Not when you are desperate to sell or running out of time. But when you can afford to mess up, make mistakes and take it easy. Don’t overcomplicate it. It’s not that deep. Have fun with it.

You have been burned in the past, haven’t you? You invested and.. It didn’t work out. Now you’re scared of committing and investing. Saying yes gets harder and harder. They disappointed you. You didn’t get the outcome you expected. They promised the moon and the stars but they showed they didn’t really care about you. But this doesn’t mean everyone else will be the same. Not every partnership will be a failure. Many will, but not all of them. Think about all the successful partnerships out there. It’s easy to find yourself generalizing. Black-and-white thinking is a cognitive bias and sounds like: ALL coaches are not reliable. EVERY agency is a scam. EVERYONE is lying. Jumping to conclusions too quickly. Instead, get rid of that black-and-white mentality. Know your goals and what you’re actually looking for. Be accountable yourself first. Do your due diligence. Observe. Don’t use your past failures as an excuse not to work on your goals and actively find the right people to build with. Ever struggled with this? I know I did and still tend to self sabotage at times

If you’re a successful business owner you need to hear this: Audit your circle. Do it often. Protect yourself from hidden negative energy that can drain you. Your success won’t be appreciated by everyone. Find your tribe and stay with those who bring you up. Happy week ahead from a windy and rainy (yes 👀) Dubai ❤️ PS: I uploaded the unedited video without captions by mistake, sorry for the background noise and hope you understand my accent ahah

10 habits I am getting rid of (as an entrepreneur): 1. Not sleeping enough 2. Not tracking results properly 3. Accepting a bad deal out of fear 4. Trying to be everything for everyone 5. Saying Yes to offers that don't align with my goals 6. Comparing myself to others I don't know anything about 7. Not delegating and outsourcing enough and getting overwhelmed 8. Neglecting relationships and hobbies because "I run a business now" 9. Falling into the shiny object syndrome and losing focus on my priorities 10. Believing what is shown to me on social media and feeling bad about myself 11. Bonus. Complaining instead of putting in the work and do the thing regardless of how much I feel motivated What about you? PS. Looks like I got shadowbanned. Could you see my recent posts over the last two days?

I love how people always try to scare me off from doing what I want to do. It doesn’t matter how successful I am. For some reason my ambitions seem to always be unreasonable. “Dubai is too expensive. You will never make it.” “Volunteering in South America is too dangerous. Stay home.” “Quitting corporate to go full in with your business is too risky. Don’t try so hard.” I did all of this. Successfully. Remember: when people tell you you can’t do it, they are talking about THEIR own limitations and what they think THEY can and cannot do. It’s not about you. Cheers 😉

Yesterday I did a shooting as a model for Hilton in Dubai. But for the first 17 years of my life I avoided having pictures of myself taken at all costs. Taking me a picture against my will? It’d have resulted in me getting triggered to the point of having a breakdown, an existential crisis, or even an anxiety attack (yep, it did happen. It was this bad) But you’re so pretty, why? You might ask. Because it has nothing to do with looks. Lack of confidence, self-esteem, anxiety, perfectionism and strong dysmorphophobia were a constant in my life. It doesn’t matter how the world perceives you and how much external validation you can get from outside if you don’t SEE and like yourself. But things can change. My inner world changed. The external world changed as a result. What I learned is that change comes from within. And takes time. And here I am with a mix of adrenaline and imposter syndrome, doing something I could only dream of. Paradoxically this was also one of my dream careers as a kid. ~ If there is something you WANT to do but your insecurities stop you from doing it I urge you to think about it, become aware and take a first step, no matter how small it can be. PS. Some backstage pics. Can’t wait to see the commercials/magazines 😍

The most common reason why everyone around you is killing it and you have ups and downs: Your perspective is distorted. You don’t see the full picture. You only see what is visible and shown to you. Remember: people only show you what they want you to see. Don't be so hard on yourself, you're doing better than you think. Here's me in a yacht I could pretend is mine (it's not)