Tribe47

- Making our B2B Marketing strategy happen
- And also our Sales strategy
- For innovative clients
- Thanks to a great team

Head of Growth

Equativ 

- Organize regional sales strategy
- Deliver consistent revenues according to P&L
- Negotiate contracts with top publishers
- Build and manage sales team

Head of Sales CEE

- Develop sales in CEE region 
- Initiating first successful steps in CIS (UA/RU/KZ)
- B2B relationships with the regional biggest
publishers (PL/RO/BG/HR/HU/CZ/SK/UA/RU/SI)
- Advising our clients in their monetization
strategy on direct sales (ad server) and RTB

Business Development Manager CEE

RTB House

- Selling retargeting campaign on French speaking market
- Account management for big accounts
- Managing a team of KAMs & TAMs

Business Development Manager FR/BE/CH

- Direct and indirect sales of online marketing solutions (retargeting) mostly on French market (80%) but also on all Western Europe and Africa (20%)
- Set-up long-term partnership with affiliate networks  
- Establish mid-term strategy with e-shops and digital agencies to implement retargeting/display in their global digital acquisition
- Managing different campaigns' models (CPA/CPC/CPL/CPM) - Focus on performance with clear KPIs settled
- Day-to-day campaigns management (optimization, seasonal sales)

Sales Manager France

TELIT Management Sp. z o.o. 

-Selling new projects and develop the accounts
-Negotiate the contract with the new clients
-Manage the team of consultant to achieve the projects in time
-Build a reliable network of consultants

Business Development Manager

Business France

-Advise French companies on their strategies to approach the polish market
-Develop French small and medium businesses in Poland
-Event organization to promote new products and services 
-Redaction of market sudies

Business Developer

Adhesion Group

Assistant within the Aerospace department of the company 
-Sales operation booth on the Toulouse Space Show 
-Coordinating the logistic at the events 
-Sales and coordination of the sponsoring operation - ---Negotiations with sponsors and suppliers to achieve contracts 
-Market research on a new project called Gulf VIP in Bahrain, dedicated to VIP transportations

Assistant Project Manager

HTMS nv

-Creation of prospect database targeted on CEE
-Prospection on CEE market 
-Key account management for French clients

Sales assistant

Story Time!!! ⬇️

Buying things. With internet even more things and like you I became an "experienced buyer"...

Today I am buying less just because I need to explain myself why I really need it. Picking the right brand on the right platform should come with an easy click, no second thought. 

To make it happen we design and implement marketing strategies making your logo stand out in the online crowd for a good reason. They didn't know you 10 clicks ago but now they are about to become your loyal customers. 

Tribe47, a creative growth agency giving strong roots to your online ambitions.

Selling with a mission so buying makes sense 🌍

2 STRANGE things about LIFE 🙉

1- MARKETER: Be HAPPY buying more!

2- SHRINK: Be HAPPY being more.

Pick wisely...

Both are going to cost you. 

If you can’t afford a good shrink but can afford Netflix,

I know you do,

Watch Stutz. It’s a good one!

---

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Love People! 💙

🦦 Jean-Christophe Le Guellec

PS: Are you Netflix, Amazon, HBO or all of them?

🦦 Jean-Christophe Le Guellec

Marketing Tribe making your eCommerce growth simple | Head of Growth @ Tribe47

2 most underrated productivity tips

Making work more exciting  🎊

And fulfilling:

- Get things done when nobody is working = weekend
- Get things done when everybody is sleeping = early morning
- Get things done when everybody is drunk = Friday & Saturday nights

Yep. You got 3 of them. Saturday Bonus.

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Have a nice weekend People! 💙

PS: Are you more red wine or white wine? 🍷

The UNFORGIVABLE mistake 90% sales are making! 

And convinced they gave everything…

TALKING…What!? 🤨

Yes, talking too much. 

Overpitching!

You don’t leave space for your prospect to share
He wants to talk about his problems
He is the center of attention

Give him the stage.

How much should you talk on a sales call then?

Not much.

Keep this ratio in mind: 

- 80% Client 
- 20% You

On a first call it’s Key,

And yes I know you have many things to say.

Still it’s about listening and understanding their pain points.

 And finally proposing a solution.

How hard is it to keep your mouth shut? 😅

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: It actually applies to way more situations in life than a sales meeting. Learning to be a good listener is hard. Being one is a game-changing skill.

Working 3 hours on Sunday night?

- “Sure, no problem”

My 2 year-old 9 min past bedtime! 👺

- “Chloé, we need to talk.”

Do you also have a weird way to organize your priorities?

Shameful examples are VERY welcome here ⏬

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: I mean she is running wild like a honey badger trying to tear down the place. 
PS2: Now waiting for singles with no kids to drop wisdom bomb like “You should read her a beautiful story about butterflies 💁🏼‍♂️” - No SH*T!!! 

No alternative text description for this image

Valentine's Day has been gone for 7 days now...

But is LOVE gone too? 😢

For Tribe47 Team certainly not.

Here are the tools getting us going everyday!

14th of February or not. 

Did you fall in love with a brand new tool lately?

Want More? 4 Free Steps:
- Love
- Comment
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- Subscribe by hitting 🔔 

Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: Good news! Valentine’s Day is back in 358 days just in case you miss posting on this day. 
(Like me 🫣)

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Tribe47 ❤️  Tools

50% of people lose their COOL during a negotiation 😤

Client, seller or even both. 100% TENSE!

Mostly when we talk MONEY… 

What is a negotiation?

- Winning or losing? No.
- Crying in the toilet? No.
- Selling for the highest price? No.
- Pissing off your client before onboarding? No.

…

- Agreeing peacefully on the best conditions for both parties? YES.

Simple,

But still kinda complicated.

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: Kanye on LinkedIn: For or Against?

“WHY are YOU commenting 30 times/day!?”

“Does it even work???”

It DOES but..

For every 5 likes under a comment:

- Bill G. is giving me 1 acre in Missouri

If I make it to 10 likes:

- Pack Office Bill Edition with his voice as an assistant. 

And I really suck at office,

So yeah. It’s worth it. 

Step it up! 

And also…

YOU LIKE MY COMMENTS NOW!

Thank you Cutie Pie 🥰

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🦦 Jean-Christophe Le Guellec

Stinky French Cheese: Love or Hate? 🧀

Put in the work to impress your clients, not your colleagues...

Not your friends,

Not your Mom,

Not your dog,

Your clients.

Wanna impress your dog, give him a treat.

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Have a nice Friday People! 💙

PS: Are you on dog team or cat team?

10 days ago I posted a bad cold email I got…

YOU said: “Ok COOL but how should we do it then!?”  🤔

A SIMPLE framework with examples to do it FASTER & BETTER: 

1- SUBJECT LINE

Be already personal. Address pain points, talk to them, be unconventional.

“Frankie, how can you fight skyrocketing CAC for your Otter Diet Brand? 🦦”

2- BODY

	a- What do you do? But still talking to your prospect  

“A growth marketing agency cuddling your KPIs until they are all GREEN”

	b- How can you help? + social proof + potential pain points

“Building flawless sales funnel for eCommerce leading brands like *insert clients from the same segment* 

+ List obvious pain points for this ICP like in the subject

c- CTA

 “Do you want to share about the CAC challenge you are facing in 2023?”

4 sentences + Best + Signature 

And that’s it for the first email of your sequence.

Also...

For the Love of God don’t write:

“I saw you on LinkedIn” - nobody cares about your eyesight
“I hope you are okay” - it’s not your Mom after she lost her cat
“Blablabla we are the best” - be short, no bragging, show numbers

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: Existential bakery question : Are you more croissant or pain au chocolat?

The LinkedIn metric no-one talks about!

The Caspers 👻

Ghost in your feed, never like, never comment but…

They slide in your DMs like they have been living there forever:

“Love your content” 
“You make me chuckle” 
“Looking forward to read you”

It’s encouraging, heartwarming & cute 

Thank you to the Caspers for haunting our inboxes with kindness! 

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Ciao Soul People! 💙

PS: Food disappears from your fridge too…Caspers or Aliens?

99% of the corporate world sounds like this... 

Sales about marketing: “They don’t get us”

Marketing about sales: “They don’t feel us”

We have all heard that - or even say that 🥲

Surprising fact though,
Top brands have this issue too.

Why this success then?

Both marketing and sales are making great stuff in their own universe 

And somehow, it’s enough.
Not aligned but they make it.

Aligned doesn’t mean just working for the same goal.

It’s about creating a dynamic towards a common goal.

Now imagine the result if they did. Imagine if they’d start doing it right now.

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Ciao People! 💙

PS: What brand made a big impression on you lately? Share in the comment section. We are all super curious what you got 👀

2 SPICY advices for CRYING sales 🌶️

 ...not getting an answer to their COLD emails:

- Dry your tears
- Review your copy

Are you still crying…?

Change YOU or change JOB. 

Like Really!

I go COLD on YOU 🧊

No answer.

Once…

Twice…

And more…

That’s SUPER fine!

It’s the game, no HARD feelings, never on this.
And if you remember me 9 months later, I did my job well and I am HAPPY to talk!

BUT!!! 👹

If we write, 
Get on a meeting,
Prepare one proposal,
Get on another call & another proposal,
And then you ignore me...
Horror movie ghosting!

I WILL calmly HUNT YOU DOWN.

I will be BILL MURRAY,
Until I get a sweet NO or a delicious YES.

---

I have just sent a gift to a BIG prospect who said NO after months of hard work. 

Why? 

Because I am not mad. Because actually it is the right decision for him at this point. And this conversation was full of learnings.

And soon, it might be the right time to work together...

---

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: How SPICY do you like your food? 
🌶️ | 🌶️🌶️ | 🌶️🌶️🌶️


Anatomy of a sales call in 6 easy steps

But first, let’s start with...

What it is not: 

An improvisation.

The Anatomy:

- Intro: a good word + agenda
- Starter: Why do you need us? 
- Listen: Just keep your mouth shut
- Solution: Start helping, advise them
- Objections: again listen and explain calmly
- Conclusion: Next steps with a timeline for both sides

Creating the conversation and keeping your prospect active is key. 
It can be asking him for numbers, checking on something simple or inviting a colleague into the process.

You are learning to dance Tango. The teacher is directing your steps. 

During and after the call, You are the teacher.

Just being good at talking is not enough. You will burn yourself.

Method is not about locking yourself up in a scheme. 

Structure, Yes.
Rigidity, No.

Each prospect is a new environment. Learn to adapt.

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Ciao People! 💙

PS: Online meetings are okay but if you can meet in person. Do it.
PS2: How much do you LOVE Mondays on a scale from 1 to 10?

What is SUCCESS for You? 🤔

ONE easy WAY to measure it:

- Successful people SHARE

- Successfool people BRAG

FULL > FOOL

Done for today. Kinda tired after this one 😅

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Ciao People! 💙

🦦 Jean-Christophe Le Guellec

PS: No PS today...told you I was tired 😘

- Nasty sales: Lies
- Bad sales: -50% off!!!


- Good sales: Delivers
- Amazing sales: Overdelivers

Blow their mind caring & delivering
People talk about the gems they found
And more business will come your way soon
 
We all love to know we did the right move
It’s not an expense if it's a good investment

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Ciao People! 💙

PS: Big nasty breakfast with bacon or oatmeal with 3 blueberries?
PS2: Soon switching my content to travel and food only I guess…😅

Wanna discuss growth marketing strategies for your e-commerce in 2023?

☕️ (and drink too much coffee) ☕️

Meet us at E-Commerce Berlin EXPO tomorrow - 23/02/23 - from 10:00 am!

Ciao People! 💜

🦦 Jean-Christophe Le Guellec 

PS: this is the perfect moment to slide in my DM 🛝

Tribe47  team just arrived in Berlin! 🙌

Super excited for tomorrow’s E-Commerce Berlin EXPO - one of the most important e-commerce events in Europe! 

We’re ready to get into conversation about emerging digital trends! 🛒📱Stay tuned for some fresh business and marketing insights coming very soon…

Are you going to be there? 👋

Let’s meet! Contact our Head of Growth 🦦 Jean-Christophe Le Guellec

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