Geraldine Spurway

Head of Sales & Marketing

The Spur Way LTD

We help you scale your business the right way.
With a sprinkle of magic and a lot of fun.

📈 Company & Personal Brand Building 

🏆 Performance Coaching 

🎤 Events Production  

🧘‍♀️ Corporate training

CEO & Founder

Wellnergy

Advising on the GTM strategy, strategic sales partnerships and marketing strategy of the number one wellness festival in the UK.

Strategic Advisor

Unipro 

Responsible for the rebrand and new marketing strategy for the business, including the development of the new website visual identity, creative design, messaging and copy.

Investis Digital

As an Associate Director, my role consisted of managing and developing business with key accounts amongst FTSE 250 global companies, consistently growing revenues from international customers, whilst ensuring long-term commitments from prominent companies and brands. Clients include BCA Marketplace, Michael Page, ITV, Go Compare, Standard Life Aberdeen, StageCoach, Ibstock, Just Group, Pantheon, Saffery Champness, Cineworld, Next, Boohoo, the AA, Pennon Group

Associate Director 

Reading Room

Independently built a pipeline of new business opportunities resulting in steady revenue growth, working  alongside strategists, developers and designers, following an Agile methodology. Clients include Carluccio, Visit England and Countryside Alliance.

Business Development Consultant

Journeo plc

Heading up the International sales Division, consistently developed sales opportunities resulting in a steady revenue growth and a 60% gain in the company's international market share. Designed and implemented the sales and marketing strategy for France, winning exclusive new business with the leading transport operator in France. Increased sales year on year and opened 4 new untapped territories in the EMEA region, leading 21st Century Technology to become the main telematics provider in France with clients including Keolis, RATP, Veolia.

Business Development Director - EMEA

ZZZ Corporate Accommodation

International Sales Manager

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Everyone wants to stand out. Few know how.

I partner with CEOs, senior executives, and founders to transform them into brands people can’t stop buying from.

How I help:

✘ Brand Strategy (Personal & Company): Position your brand to scale and lead your market.

✘ Authentic Leadership & Visibility: From LinkedIn to the stage — master storytelling, stage presence, and influence.

✘ Personal Growth & Energy Mastery: Break through subconscious blocks with somatic healing & breathwork.

🏆 All workshops & events are CPD Accredited.

What I believe:

Strategy builds businesses.
Storytelling and energy create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate workshop, a retreat, or consulting, I help leaders rise.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐


Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

I’m staring at my screen and, for the first time in years, I feel invisible here.

(Repost for more women to see)

Lately, whatever I share here feels like it falls into a black hole.
A few month ago, my posts reached thousands.
Now?
I’m lucky if they scratch one thousand.
And it’s not for lack of trying.

I’ve tested everything:

→ content that previously went viral
→ storytelling, thought-leadership
→ new photos, no photos
→ long form, short form, pattern interrupts

Same result: silence.

At first I thought it was just me.
Maybe my content wasn’t landing.
Maybe the algorithm was having a mood swing.
Maybe I needed to “speak louder,” “be clearer,” “post differently.”

Then yesterday, I read Kelly Allison’s post.

And suddenly… everything clicked.

She wrote what so many women have been whispering in private messages for months:

Women’s voices are slipping off the feed.
Not gradually.
Visibly.

Women who run companies.
Women who lead teams.
Women who write with nuance softness.
Women like me …women like you.

Their reach has crashed.
Mine too.

And then came the part that shook me:

Some women experimented with changing their gender on LinkedIn.
Overnight, their reach increased.

Read. That. Again.

It’s not the stories. The writing.

It’s the gender marker attached to the voice.

In other words:

If men share feelings, it’s leadership.
If women share feelings, it’s self-reflection.

This isn’t a glitch.
This is a pattern.

And if women who speak about culture, well-being, leadership, mindset, emotion, healing, performance, and lived experience are being deprioritised… what future of work are we building?

I refuse to perform a robotic version of myself to stay visible.

So here I am.
Naming it.

I see what’s happening.
And I’m still here.

Women’s voices are not optional.
They’re not “nice to have.”
They are the pulse of modern leadership.

And I won’t be shapeshifting to fit a system that wasn’t built for us.

⸻

PS: Meet my AI twin, Gérald 💁‍♀️🤖✨

Geraldine  Spurway

No alternative text description for this image

My secret to setting boundaries that work

(Like, save, reshare for the friend who needs this.)

The shift?

It happens when you stop living for others.

When you realise saying “yes” to everything
is saying “no” to yourself.

Boundaries aren’t walls.
They’re clarity.

Clarity about the career you want.
The business you’re building.
The life you’re designing.

2026 is coming…

Step into it knowing WHO you are
and WHAT you stand for.

→ Say yes to what aligns with your values.
→ Say no to what doesn’t.

And here’s how to make it happen:

	1.	Call out what no longer serves you.

	2.	Focus on your desired outcome.

	3.	Protect your energy like it’s your greatest asset

(because it is).

Boundaries aren’t selfish.
They’re where growth begins.

PS: 80% of my biggest wins in 2025
came from saying “no.”

One thing you’ll say no to in 2026?

(18) LinkedIn

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LinkedIn Login, Sign in | LinkedIn

CEO | Brand Strategist | Strategic Advisor | Speaker | Neuroscience Obsessed

People think life abroad is champagne skies and freedom on demand.

That distance is glamorous. 
That movement means happiness.

What they don’t talk about is the quiet cost.

Being far. Always being far.

We convince ourselves that time is guaranteed. 
That we’ll go back “soon.”
That love waits. 
That nothing changes when we’re not looking.

And then one call pulls the floor from under your certainties.

Yesterday morning, I called my mother.
But this time, another voice answered.
My heart dropped into my heels.
For a few seconds, everything went silent inside me. 
My heart stopped beating.

In those seconds,
money meant nothing.
Visibility meant nothing.
Achievements meant nothing.

Only one thought remained:
Please, let her be okay.

The hardest part of distance is not missing.
It’s not knowing. It’s not being able to run.
It’s the helplessness of loving
with an ocean in between.

And suddenly, every priority rearranges itself.
Quietly. Ruthlessly.

What is success, really?
A number on a screen?
Or the ability to show up in the good
and the unbearable?

Today reminded me of what actually matters.
Not later. Now.

Distance teaches you what matters the hard way. 
Not through milestones. 
Through moments that take your breath away.

Hold your people close.
Even when you’re far. 🫶

P.S: Ready to fly back home.

Most people think they’re learning.

( they are not)

They binge-watch courses.
They consume content.
They take notes.

But they never implement.

And if they do?

They do it once…and never loop back for refinement.

Real learning isn’t about watching.

It’s about:

- Trying → Failing → Integrating
- Teaching it to someone else.
- Getting real-time feedback from people ahead of you.

That’s how mastery is built.

If you’re consuming more than you’re implementing….

You’re not actually learning. 

Most people will save this.
A few will act.

Which one are you?

P.S: Don’t know about you, but I am so ready for a change?🙆‍♀️ Message me if you are.

I did not prepare this post.
( I know, shocking)

No dramatic hook.
No bullet-pointed insights.

Just a quiet moment of reflection after an evening that reminded me what it means to be in the right room.

I was invited to the Mayfair Collective  ball in London by the amazing Corina Goetz.

Not for business.
Not to network.
Not to be seen.

I accepted because something about the invitation felt real, intentional.

The room was beautiful.
The people, even more so.
But what truly stood out was the atmosphere: elegant, intelligent, generous.

No one asked, “So, what do you do?”
Instead, we spoke about ideas. Transitions. Quiet power.
Legacy-building without the noise.
The kind of conversations that stay with you long after the music fades.

There is a quiet confidence in spaces like that.
Where people listen more than they speak.
Where presence is the only currency that matters.

I left feeling inspired and reminded of this:

The right people. The right room. The right moment.

That is where the magic lives.

No call to action. No lead magnet. No “connect with me below.”

Just a reflection:

Put yourself in more rooms that lift you.
You never know who you will walk away with.

P.S: Ever been to a black tie ball before?

I get asked all the time:
“How do you build confidence in business?”

The answer?

Act like you’re already there.

You don’t become a rockstar because people pay you.
People pay you because you act like a rockstar.

→ Write like the leader you want to be.
→ Speak like the expert you already are.
→ Sell like you believe in your offer 1000%.

If you only feel confident once people show up
if you’re always waiting for external validation …

you’ll always struggle.

But if you show up as if they’re already here?

They will be.
One breath, one step at a time.

📌 What’s the ONE thing that instantly boosts your confidence on days you doubt yourself?

P.S : Guess where I was for this photoshoot?

Some rooms don’t need an audience to hold power. 

Last night reminded me of that.

A private women’s dinner in London.
Champagne on arrival.
A quiet room. Beautiful energy.

Ten minutes in, I’m invited to a black-tie party and a private lunch.
Twenty minutes later, someone asks if I know anyone selling a hotel in the South of France… 

Around the table:

- A founder raising for the first time after nine years
- My first ever coach, ex-banker teaching women how to grow generational wealth.
- A lawyer turned governance expert

Women raising capital.
Women diversifying empires.
Women advising on governance, wealth…
Women who don’t need to post a single thing online to be influential.

And it hit me:

These women aren’t “visible” online.
They’re powerful offline.

We spoke about portfolio strategy, angel rounds, legacy planning, how you can open a pension for a child with £250/month (news to me).

No noise.
No performance.
No “look how successful I am.”

Just power. Quiet power. 
The kind that doesn’t need an audience.

A few women asked for my business card.
I didn’t have one.

I had… LinkedIn.

And guess what?

Most of them don’t post on LinkedIn.
They operate in private circles.
Closed-door networks...

the opposite of the nouveau-riche “look at my life” energy online.

It made me realise something:

The conversations I love - wealth, identity, legacy, investing, feminine leadership - they happen off-feed.

In rooms where deals start with trust, not visibility.

There’s a bigger conversation unfolding for women in business.

If you want to be part of it, join my newsletter to join my next private event, where these rooms begin.

https://lnkd.in/eqrud725

~

PS: Business cards. Ordering them today.

CEO | Brand Strategist | Strategic Advisor | Speaker

pov: you’re raising your prices…

but your identity is still charging last year’s rates.

That’s the real pattern no one talks about.

You raise your rates…
but then you justify every line.
You overdeliver to “make it worth it.”
You discount even when no one asked.

This isn’t a pricing problem.
It’s a worthiness leak.

Money responds to frequency.
Clients respond to certainty.

When your identity expands,
your numbers rise without negotiation.

Raise your rates after you raise your frequency.

Then let your brand, your voice, your presence….

match the leader. you’re becoming.

Alignment first → Pricing second → Power always.

PS: if selfies boost reach, then today’s algorithm is about to be very happy.

~ 

“Call To Action”: follow me on Instagram and join my newsletter, we are in rented space here:

https://lnkd.in/eqrud725

The shortcut to being the one people remember

(they log off their phone and just want to work with you)

Doing something most people look at and say:

“I could never do that. That’s crazy.”

That’s when they feel it.
That’s when they remember you.
That’s when the DMs start flooding in.

Bravery demands respect.
Not because it’s loud.
But because it’s rare.

We say we want growth.
We say we want visibility.
We say we want wealth and wildly successful.

But what does that actually require?

→ Being part of the 1%.
→ Daring to be seen.
→ Daring to lead.

To march to the beat of your own drum.
To move differently than the crowd.
To make people feel what they couldn’t name.

And when you do that…
You activate something special
they didn’t know they had in them.

The fire it takes to go there?
People will feel it.
Even if they don’t understand it.

That’s why it’s a shortcut.

Because if you let it lead?

You wouldn’t need someone’s else script to speak.

P.S. If this stirred something uncomfortable in you, good. That’s the part of you that’s ready to lead. 🔥😎

Most people think you need a massive audience to get noticed.

(You don’t )

Someone could open a brand-new account today, post with precision, and reach millions faster than ever before.

I’ve seen it happen.

No connections.
No lucky break.
No farming pods.

Just one unfair advantage:

They understood attention.

→ Strong hooks
→ High retention
→ Relentless consistency

That’s the game now.

Not who you know.
What you create.

I built my audience the same way.

No inherited network.
No overnight virality.
Just repetition, refinement, 
and showing up when it felt quiet.

Here’s the part most people forget:

The algorithm doesn’t care about your title.
It doesn’t care about your past.
It only cares about one thing:

Does your content make people stop?

So if you’re waiting to be “big enough” to start posting:

Stop waiting.
Start now.
Write today.
Publish messy.
Refine in public.

Small audiences still have big impact.

P.S: Tag your favourite small creator below 👇🏻 
They are my fav to support 🫶

If there’s one thing i’ve learned after mentoring hundreds of leaders, it’s this:

most people don’t fail because they’re not capable.
they fail because they keep dimming the very power that would set them free.

the worst part?
they know it.
they feel it.
and they still hide.

the leaders you admire aren’t necessarily more gifted, more qualified, or more “ready.”
they’re simply done negotiating with their fear.

they chose visibility over perfection.
alignment over approval.
energy over excuses.

they looked at someone shining online and thought:

“why not me?”
and actually meant it.

meanwhile, someone with half your experience and a fraction of your brilliance is out there, getting the clients, the opportunities, the spotlight…

you keep telling yourself you’re “not ready for.”

harsh? yes.
but it’s energetically accurate.

so if you’ve been sitting on your story, your genius, your voice…
if you’ve been waiting for the perfect plan, the perfect brand, the perfect moment?

STOP.

own the power you keep pretending you don’t have.
show up with the energy of someone who knows they’re meant to be seen.

because if your vision chose you,
why wouldn’t you choose it back?
 
P.S: In Paris with Joei Chan.✨, celebrating our next milestone with tea and olives.

Your strongest moments aren’t the ones you post.

They’re the ones no one ever sees.

Behind the scenes, I’m not always loud.
Some days I don’t feel profound.
Or poetic. Or powerful.

But I’m still becoming. Still breathing.
Still showing up in the spaces that don’t ask for proof.

Like last night’s event,
the one I built in only 10 days,
when old me would have spent 12 weeks.

I trusted myself.
I didn’t film much.
I trusted the moment.
I trusted the photographer.

And while I haven’t talked about it here yet,
the real magic of it lives off-camera anyway.

(stories on Instagram if you want a glimpse)

This is where a brand is really built:

in the in-between.
In the quiet courage.
In the work no one claps for.

The transformation happens long before the post does.

P.S: Thank you so much London GreenCity for having me. Pics (and story ) incoming soon.

Before you outsource your content: integrate your story.

AI can replicate your tone.
It can learn your syntax, pacing, language.
But it cannot channel your becoming.

Don’t delegate your voice
until you’ve embodied it.

Every word you post 
is an extension of your nervous system.
Calibrate there first.

Then let the tools
amplify the truth
you already hold.

If this landed, don’t scroll.

Repost it for the people who still think AI is the only voice.

P.S: Post fully written with AI. But real pic 🫶

Some people think: “If I just knew the exact step-by-step, I’d be successful.”

But that’s not true.

Even if I handed you the exact playbook,
by step three, you’d do it slightly differently.

And without feedback?

You wouldn’t even realize where you went  wrong.

That’s why success isn’t about information.
It’s about correction.

Try. Get feedback. Adjust. Repeat.

Most people get stuck because they skip the feedback loop.

Progress accelerates when someone sharpens the way you move.

P.S. The fastest way to grow is letting someone mirror what you can’t see yourself.

~

📌 What’s the most absurd LinkedIn advice you’ve ever received?

➜ I’m Géraldine Spurway, Global Brand Strategist & Performance Coach.

➜ To strengthen your visibility and accelerate your growth, DM me.

Kim Kardashian’s new show got a ZERO rating.
(Yes, zero. Let that sink in.)

She’s still one of the biggest stars in the world.

Still woke up rich, famous, and unbothered.

Visibility dips. Algorithms wobble.

So chill.
You’re going to be fine.
Even if only a few people like you.🫶

“I’m doing all the things, and it’s not working.”

(p.s: I build brands by day AND run wellness events by passion.)

I hear this all the time:

→ I’m posting consistently.
→ I’m having the conversations.
→ I’m showing up every day. 

And still… nothing.

That’s when you learn the hard truth:

Doing the thing isn’t enough. 
You have to do it at a level of excellence.

And that’s where most people get stuck.

You think you’re “doing everything right.” 

But are you?

In some industries, second place gets nothing.

→ The difference between Olympic bronze and fourth place? A fraction of a second.

→ The difference between going viral and crickets? A sharper hook.

→ The difference between a full client roster and struggling? The right offer.

You don’t need a complete overhaul.
You just need to be a little bit better.

And that’s where the magic happens.

p.s.s: like, save and comment if you enjoyed this post. We, small business, need you.

Save this like your LinkedIn fame depends on it (because it does).

If your reach dropped, this might sting a little.

It’s not shadow banning.
It’s not just the algorithm.
It’s not just LinkedIn “changing the rules.”

💡 It’s your audience evolving faster than your content.

Let’s say the quiet part out loud:

Educational content is exhausted.
Not because it’s bad.
But because it all sounds the same.

People don’t want more tips.

They want truth.
They want context.
They want real stories from real humans.

Blaming the algorithm won’t save you. Adapting will. You either keep up or fade away. 

Here’s your million-dollar question: 👇🏻

Do you actually know what makes you unforgettable?

– Your unreal story
– Your unfair advantage
– Your unique magnetism
– The thing people remember after scrolling away

🥐 For me?

It’s the obsession with wellbeing, the art of storytelling, and yes…..an unreasonable love for croissants.

Not because it’s cute.
But because it’s me.

Now your turn 👇🏻

What’s the one thing people would remember you for if your content disappeared tomorrow?

Drop it in the comments.
Let’s make personal brands human again.✌🏻

P.S. I’m in it too…mid brain evolution, mid brand reinvention.

hear me out 🍵 

most people think they're not morning people.

they're just not sypporting their cortisol rhythm, circadian rhythm, and dopamine cycle.

these 11 tiny habits are based on actual
neuroscience and physiology:

1. 5-4-3-2-1: get up before your brain argue
2. Affirmations > scrolling: set the tone
3. Make your bed: close the night, open the day
4. High five the mirror: sounds silly, works
5. Water + minerals: hydration first, always 
6. Sunlight in 30 mins: cortisol reset, mood boost
7. Box breathing: 4-4-4-4, calm + sharp
8. Ice roll: puffiness gone, mind on
9. Protein breakfast: energy > empty carbs
10. Matcha / coffee: steady energy, calm focus
11. Move ( or dance ) for 5 mins: momentum over motivation

hope they help 🤞🏻

~

📌 save for later
💌 follow for more tips

➜ I’m Géraldine Spurway, global brand strategist & coffee lover 

➜ wanna pick my brain to grow your business? book a call here : https://lnkd.in/eGUCB_xU

No prep. No script. Just flow.

And it turned into my favourite conversation.🫶

Thank you for inviting me on your podcast Tomas it’s been a privilege sharing my story🔥 

P.S: Incredible editing

LinkedIn's Podcast Guy | Host of ‘Produced By’ | Co-Founder of FenPost | Helping you build authority on LinkedIn

Confidence isn’t built on stage. It starts in the body.

Most people practise their talk.
Geraldine Spurway trains the nervous system.

She helps leaders breathe through fear.
Speak with presence.
And own their voice.
Bfore they even say a word.

In this episode, Geraldine Spurway shares:

↳ Why stillness is more powerful than your script
↳ What true confidence actually feels like on stage
↳ How to prepare your energy, not just your outline
↳ The breakdown moment that reshaped her career
↳ How breathwork calms mind and sharpens message

Full episode now live:

YouTube: https://lnkd.in/ePMAcKFn
Spotify: https://lnkd.in/eSYGt5jd

Edited by Shahadat Hossain
↳ Crisp, cinematic, effortlessly watchable
↳ DM him before your favourite creator does
↳ Follow if you believe editing is an art

♻️ Repost if you’ve ever practised a speech on your dog.

PS: What’s your worst speaking disaster story?
PPS: FenPost is like breathwork, but for your content anxiety.

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