Bilal Rafique's Linkedin Analytics

I got rejected by a lead a few days ago. Didn’t like my writing. Said it “Wasn’t engaging enough.” It stung a little. Not gonna lie. But here’s the truth: There will always be rejections. - Some will ghost you. - Some will mock your work. - Some won’t even give you a reason. And let me tell you what usually happens. - You doubt yourself. - You start shrinking in your skin. - You replay the feedback in your head. But you can’t stay there. You shouldn’t. Because here’s what happens when you don’t quit. - You show up again. - You land better clients.  - You grow a sharper pen. And slowly. Gradually. Surely… You’ll start to get praised for your unique style, attract clients who get your style and build confidence that rejection can’t touch. Result? Good projects. Better pay. Bigger growth.  Not a bad trade-off, right? How do you deal with rejection?

Your store’s organic growth has hit a plateau? No problem. These 6 tips will help. And I mean both traffic & conversion. Because traffic without conversion is like window shoppers going past your cash register. I’ve used these tips over and over again for the e-commerce stores whose content I’ve handled. 𝐅𝐨𝐫 𝐭𝐫𝐚𝐟𝐟𝐢𝐜: 1. Extract the snippet opportunities you’re sitting on. ↳ Ahrefs gives you these queries. Optimize for them. 2. Optimize for Google Images.  ↳ Create original & quality images. They rank. Give traffic. 3. Add category descriptions.  ↳ They get your product categories ranked. 200-300 words. 𝐅𝐨𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧: 1. Study negative reviews & address them. ↳ Use Amazon to find them. Add them to PDP pages. 2. Add contextual anchor texts in blog content. ↳ Power knee pad ❌. Product that relives knee pain ✔️. 3. Try discount-based meta titles.  ↳ Power knee pads ❌. Power knee pads (30% Off)✔️. You can add ‘Free shipping’ as well if you provide so. Which ones are you implementing already? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

There’s a reason you & I like compilation videos. And I’ve used this reason to amp up my SEO content. Know those dance compilation videos? Or those motivational ones? Or those songs ones? You can listen to them on the loop because… They give you something of everything. Immerses you. E.g. the motivation ones: - Engage you with their top-quality video. - Energize you with their music transitions. - Enlighten you with their thoughtful examples. Now, how do I use this to improve my SEO content projects? I add different elements that make up for an experience. Not merely a read. I add: - Headings that improve the reader experience.  - Internal links that enhance the time-on-site. - White spaces that improve skimmability.  - Examples that simplify understanding.  - Statistics that support my notions. - Graphics that engage the reader.  - Quote boxes that stop the scroll. Result? More leads for my clients. Better rankings for my company’s products. Increased MRR for projects. Which compilations top the list for you? P.S. View my Featured section and DM me if you want to improve the ranking + conversion of your e-commerce or DTC store.

My e-commerce client was hit by Google’s Update. Here’s how I reversed the decreasing traffic. So he sells bicycle accessories online.  The website’s good. No shady practices. But the Update wasn’t liking what he was doing. I analyzed the website and noticed something… All of their meta titles were being truncated on SERPs. This was because he hadn’t optimized them. All the product names (H1s) were being automatically picked up as meta titles. The easy solution was to get them on track. Optimized more than 45 product/category meta titles. - Unique feature in the parentheses.  - Less than 510 pixels. - KW-optimized. Example? “Sturdy Bike Saddle Bags (Easy-to-attach)  - Carradice” Quite literally, this was the only change I implemented, and not only did it stop the traffic decline, it reversed it. What’s your content hack to reverse such traffic drops? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth. P.S. View my Featured section and DM me if you want to improve the ranking + conversion of your e-commerce or DTC store.

Nice copy ≠ copy that converts. Especially when cart abandonment rates are rising. Here’s the thing… Most product copy lists features.  But the customer doesn’t buy “features.” They buy outcomes. A better version of themselves. That’s why these 3 simple words can change the game for you: “So you can…” Transforms feature-first copy into conversion-focused. I use this in most of my copywriting projects.  Let’s understand it with an example of a portable blender: 1. High-speed motor… ↳ 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 blend your shake in under 30 seconds. 2. USB charging port… ↳ 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 power it up anywhere—car, office, beach. 3. Leak-proof lid… ↳ 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 pack it in bags without smoothie disasters. See the shift? You’re not just selling a gadget.  You’re selling convenience, energy & peace of mind. When your product copy delivers outcomes, your conversion rate reflects it. We managed to increase the MRR of one of our clients by 150% implementing strategies like these. Knew of this before? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth. P.S. View my Featured section and DM me if you want to improve the ranking + conversion of your e-commerce or DTC store.

Subject matter experts are “gold” for your content. But what if they ghost your content request? Let’s get this straight: it’s normal. - They might not have the time. - You might have approached them badly. - Your content might not really be worthy enough. But to every problem, there’s a solution👇. I get quotes from experts regularly for my content.  And here’s my exact process: 1. Connect with relevant creators on LinkedIn.  2. Engage with their content regularly to be ‘in the radar.’  3. Send them the content request through a clear DM. 4. Tell them exactly what to do, when to do, how to do it. 5. Educate them that their contribution will be linked. And if you can, send them a screenshot of your content in process, so they know exactly that you’re actually working on a piece. Keep this in mind. It’s you who need them. Therefore, it’s you who needs to make a calculated and meaningful effort. Learned something new today? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

This genius tip of finding your ICPs shouldn’t be free. But I’m giving it away. Let’s understand it with an example for better understanding. So I am a writer for e-commerce brands. My ICPs? Content executives of agencies that are handling the marketing of e-commerce brands. 𝐒𝐭𝐞𝐩# 𝟏: Find the names of the e-commerce brands. It was very easy. A simple Google search. 𝐒𝐭𝐞𝐩# 𝟐: Get ChatGPT rolling with this prompt: “Can you tell me the names of the agencies that handle the content of these e-commerce brands? [Insert name of the brands] You can do this by searching the names of these brands as clients in the websites of agencies through the internet. Or any other method you want to use for that matter. You can skip the ones that have their own in-house or remote teams. I only want the names if there are agencies that are handling the content needs of the brands.” 𝐒𝐭𝐞𝐩# 𝟑: You’ll get the list of the agencies (screenshot in the image). Go to their respective LinkedIn company pages and connect/DM their content executives. Voila! You can replicate this 3-step method for your respective ICP search, be it: - Health coaches for CEOs. - Web designers for SaaS companies.  - Financial experts for 6-fig Ed-tech startups. Valubale?  Questions in the comments, please. ♻️Repost to help your network. And follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

An e-commerce SEO manager came to me 4 months ago. He had 3 major problems. So he was handling the SEO of a home improvement store. One that had almost 320 products & 6 categories. One that had around 15 blog posts. He approached me regarding the content issues. So… Problem# 1: The CTR of the PDP pages was low. Problem# 2: Blog content wasn’t contributing to sales. Problem# 3: The bounce rate of the PDP pages was high. I got to work. My aim? Finding content-relevant solutions to each problem. Because that’s what I do. I don’t poke into the Off-page and technical parts of SEO. Here’s what I did. Solution# 1: 1. I applied the filter of 1-10 pos in Ahrefs for PDP pages. 2. Noticed their meta titles were plain product names. 3. Edited them. Added adjective + features. Metallic Stationery Basket → 6in Black Stationery Basket (Metallic + Circular) Solution# 2: 1. Most of their blog posts were informational/ToFu. 2. Created a plan of adding 5 blog posts/month. 3. 3 would be BoFu + MoFu. 2 would be ToFu. One example of a MoFu KW was: “Ways to unclog a toilet without plunger.” Solution# 3: 1. Their PDP pages had no short descriptions. 2. I added product features as short descriptions in bullets. 3. Increased relevant products in the slider from 3 to 6. Before, the slider held only 3 relevant products. Adding the short descriptions meant the product details were summarized for the skimming customers. Result? Yet to be seen. Because the changes haven’t been implemented completely. Solution# 1 has worked. It increased the CTR from 2.2% to 2.9%. But the results of other solutions haven’t yet kicked in completely. Which solution looks the most effective to you? DM me “store” if you want to grow your 5-figure e-commerce or DTC store with content.

5 things people are doing on LinkedIn I don’t understand. The 4th one is the most controversial. 1. People sending "Hello" in the DMs. 2. Service providers relying on inbond alone.  3. Users writing their About Section in 3rd person. 4. Creators who sell AI services bashing AI comments. 5. People with aesthetic surgeries but preaching self-love. Here’s why: 1. Our attention span is dwindling. Describe your ask or want in the first message or at least create some sort of urgency. A simple Hello is so bland, so unappealing. 2. If you want to stay at $300-$500/month, inbound may be enough. But please, merge it with outbound to earn better clients and revenue. 3. Oh, please. You’re talking to a person, not writing an abstract for a research paper. Write for your ideal client and talk TO them. 1st or 2nd person 🙏. 4. Hahaha. Isn’t it ironic that the person who’s telling people to use AI, otherwise they’ll be left behind, is frustrated because he’s getting one implementation of AI on his posts? 5. This is hypocrisy. Either talk about your treatments. Or don’t talk about self-acceptance and originality. This post is my effort to make LinkedIn a little bit better.  Happy Monday. Which of the 5 triggers you the most? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

16 biscuits in Rs. 40. Good or bad copywriting? Well, it depends on the target audience. If your TA is a middle-class individual whose 1AM fear is what if my salary ends by the 20th, it’s good copywriting. If your TA is a rich 30-year-old woman who looks at the ingredients before the price tag, it’s bad copywriting. No message is good or bad unless you know the TA. And once you get hold of your TA, find their: - Desires. - 1AM fears. - Roadblocks. - Frustrations. All of this helps you craft a reasonable, appealing, emotional and conversion-focused copy. These 5 things (4 points + TA) are the bricks of your building (the copy). The rest comes afterwards—structure, emotions, social proof, risk reversal. Oh, did I just give away the blueprint of a good copy? Well, not exactly. There are 3 other elements.  DM me “element” and I’ll send them over to you. Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

Suspension protects your car from bumps. These 7 elements protect your SEO content from slumps. 1. Establishing EEAT. Add expert opinions, author bylines. Allow comments. 2. Adding content depth. I mean statistics, expert quotes, examples, forum answers. 3. Repurpoing the content.  Break content → videos, Pinterest posts, Fb posts, etc. 4. Rectifying zombie pages.  Either remove them. Or link them with a suitable cluster. 5. Creating relevant content.  Sell phone covers? Don’t talk about Samsung’s technology. 6. Optimzing for AI overviews.  Answer questions semantically. Follow proper structuring. 7. Performing regular updates. Google loves fresh content. Update after every 3-6 months. Creating rankable SEO content has become difficult. And it will continue to follow this trend. But you know what you need to do? Align with the updating ranking factors & search behavior. Want an explanation of any point? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.

I’ve worked with 3 home decor brands till now. The blog strategy for the 4th one will be this. It’s just a tentative one. But it surely addresses all 3 stages of the buyer’s journey. 1. Awareness stage: → Attract ToFu traffic with educational content. Topic idea: “7 Home Decor Trends That Are Dominating American Homes in 2025.” 2. Consideration stage: → Help readers evaluate different styling options. Topic idea: “How To Choose the Right Table Decor for Small vs Large Dining Spaces.” 3. Decision Stage: → Encourage conversion. Address last-minute hesitations. Topic idea: “Why Homeowners Love Our Handcrafted Table Decor: Reviews + Styling Tips.” You see? Consider Adam, our potential customer. He is a US homeowner with a monthly household income of $5000-8000. He reads the 1st article in the first week of April. He gets the 2nd one through an FB ad in the 3rd week. He gets the 3rd one in his email in the 5th week. His chances of buying the product(s) will increase, no? Provided the content is high-quality. That’s what a good blog strategy does. Takes the ICP from A → B → purchase. Ever worked with a home decor brand? Follow Bilal for no-fluff content on SEO writing, copywriting & LI growth.