Diandra Escobar's Linkedin Analytics

Now more than ever an OMNIMEDIA BRAND EXPERIENCE is what'll keep you relevant, findable and safe from pesky algorithms. It’s finding that sweet spot most brands don’t find. It's where these 3 strong forces come together ↴ EARNED MEDIA: The attention you DESERVE ➝ Glowing reviews from happy customers ➝ Social shares that spread like wildfire ➝ Comments that build community ➝ Word-of-mouth that can't be bought ➝ Organic influencer mentions (the golden ticket) ➝ Customer testimonials that convert skeptics PAID MEDIA: The attention you BUY ➝ PPC campaigns that target ready-to-buy customers ➝ Social ads that interrupt the scroll ➝ Retargeting that follows your perfect prospects ➝ Influencers who promote your brand (for a price) ➝ Sponsored content that opens new doors OWNED MEDIA: The attention you CONTROL ➝ Your website - your digital home ➝ Blog content that positions your expertise ➝ Newsletters that land directly in inboxes ➝ Email lists of people who WANT to hear from you ➝ Podcasts that build deep connections And yes, most "don't have" the time/resources to be on all the channels out there ☝🏽 But for example: If you can create organic content on LinkedIn + amplify the best performing content through thought leadership ads, AND have a newsletter to own your audience. It’s nothing too crazy. And there you have the perfect trio. You’re making sure you’re everywhere and you’re siphoning your audience from one channel to the next. Without being at mercy of updates and algorithms. If people know you exist and they need you, they are going to FIND YOU. The magic happens at the intersection ✨

⚠︎ Stop everything cause the feature SEOs have been waiting for is finally here: You can now track your rankings in ChatGPT search. (Yes, actual AI search position data. no more guesswork.) If your or your clients site is showing up in ChatGPT results, you're not just winning traffic. You're answering real questions for high-intent users. And that’s a whole new playing field. Here’s what Semrush’s new Position Tracking update gives you: ⇢ Daily visibility for up to 50 keywords in ChatGPT search. ⇢ Your domain’s average AI search position. ⇢ Competitor comparisons. ⇢ Simple setup. Just select “ChatGPT Search” during project creation. Whether you're at the top or missing out in AI search, now you’ll know. And you can finally optimize with data, not guesses. This is how you stay ahead. Check out the comments to try it for yourself :) #SemrushPartner #Sponsored

Well.. Ended up in POSSIBLE unexpectedly. Came to visit my sister in Miami and Jeff Frommer said I couldn’t miss this. Here we are. It’s been fun. Curious: What’s the best conference you’ve attended?

Test

𝗦𝘁𝗶𝗹𝗹 𝘁𝘄𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗽𝗼𝘀𝘁 𝗻𝗼𝗯𝗼𝗱𝘆’𝘀 𝗿𝗲𝗮𝗱𝗶𝗻𝗴? Stop perfecting what isn't working. Before you blow your budget, make sure your content actually resonates. It's easy to get caught up in aesthetics, delivery, crazy expensive ideas, especially when you want to make a bold impression. But your flashy ideas can't save a weak message. The MVC (Minimum Valuable Content) approach helps you avoid that trap. It’s a lean, structured approach (I recently made up lol, from MVP) to creating content with purpose and scaling intelligently. You don’t need to launch with a complex content strategy—you need a smart sequence. Here’s how MVC works: ✔️Minimum means cutting to the chase. Focus on one idea that clearly answers something that your audience cares about. ✔️Viable means it’s actually useful. It’s worth your audience’s time and delivers practical value they can apply. ✔️Content means it’s ready to be published, accessible, and easy to engage with today—not stuck in endless revisions. The pyramid says it all: a content strategy can’t stand without a solid foundation. If your message isn’t clear or valuable, no amount of polish will save it. But… the MVC approach isn’t about ignoring design or delivery—it’s about intentional sequencing. Each element in your content pyramid matters, but the order is crucial—or else that's when you have founders stressed, asking where the ROI of that marketing budget went. Start small with what resonates, then scale smart by layering in polish at the right time. It’s strategic prioritization that ensures your content stands on solid ground before reaching for high sky.

I've built a 6-figure business in silence. And I'm FINALLY letting you in on it. Presenting distinctiva.io 👇🏼 In these 8 months building, I didn't even have a website, Never publicly mentioned it anywhere. … Because when I went the solopreneur route I never expected to be building an actual company. Actually, I was extremely opposed to it. "I'll only start freelancing… until I find a job." I thought I just wanted to climb the corporate ladder and become VP in some huge company. Well, things got BIG prettyyyy fast. I started building out content strategies and ghostwriting for LinkedIn and Newsletters. Had some good ideas that needed design support, so reached out to a friend. Then another client, and another and another. And I brought in some video animation help, copywriting… etc. You know how it goes and now 15+ clients later, here we are… And interestingly enough, the agency route in my mind was a no-no. Because of honestly… an extremely selfish thought: "I don't want to hire. It's going to be really hard to find people that will put in the level of effort and perfectionism I do." Huh? As if I was who? 😅 So here's the thing… Agencies HAVE and WILL keep burning clients and sadly building a terrible reputation for the rest of us. Sadly. But that happens cause they're just out for the money. That's why I was only scaling at the rhythm I could find people that would work as hard and with the same energy and passion as I would. Also why I didn’t even bother to build out a lead gen strategy, I even had a moment where I was posting 1-2 times a week, if I even did.  Because I was determined in maintaining lean, efficient operation with the same best quality either if it was just me with 3 freelancing clients or a team of 6 with 18. The results? We've gotten clients from unknown to 10K in just 3 months. Some are getting closer to 60k (more than I even have). Millions of impressions. Hundreds of podcast invitations. Even ranking posts in Google Search. Best part? Their content is one of the main sources of revenue. One attributes 80% of their leads to LinkedIn Organic. Another can attribute LinkedIn as their top-performing referral traffic (3x'd their website traffic!) With content & creative strategies, copywriting/ghostwriting, design and video editing/animation. You have the whole package to grow on platforms like LinkedIn, Newsletters and build out lead magnets. Without the headache of juggling multiple vendors. I only accept a limited amount of clients per quarter. And make sure I'm behind your strategy always. So… Here we are. Let’s keep building. 🫱🏻‍🫲🏽

LinkedIn is extremely powerful—but only if it fits into a well-defined strategy. Or else it’ll just be a lost effort. Start by asking yourself this about your buyers: - Where are they most active? - Where, when and how do they consume content? - Where do they gather advice and product/ service info? This guide helps you get to the answers. It’s not about chasing trends. it’s about making smart, sustainable decisions that move your business forward.   Check it out ⇃

Why does LinkedIn SEO matter? Because if people can’t find you, they’ll find someone else. A LinkedIn SEO helps you show up in search, get discovered by the right people, and build a stronger personal brand. In this post: ↳ How LinkedIn ranks results ↳ What boosts your profile ↳ A simple tool to check your visibility If you're active here, make sure you're showing up in the right places. ♻️ Also, sharing is caring repost if you think this might help someone else ♡

Biggest turn-offs in a great piece of content? Bad audio. As someone creating client-facing and personal brand content, I’ve learned that sound quality ISN’T a bonus, it’s a MUST. So, when Goldcast sent over their mic for me to try, I was excited to try it immediately. But not only because of the mic… But because they launched their new RECORDING STUDIO. 👏🏼 ↳ Record from literally anywhere without the "I'm clearly in my closet" vibes ↳ Zero tech headaches - just plug in and sound amazing ↳ Instant repurposing into clips, blog posts, and branded snippets ↳ The whole package: capture, polish, and share without switching apps​​​​​​​​​​​​​​​​ You don’t need a big studio to SOUND like you have one. Check it out here: https://lnkd.in/e2472fge #sponsored #Goldcastpartner