Distinctiva Strategies

Content Strategist

Contact Studios

We create content as a monthly subscription service.

We help companies increase their ROI, simplify production, and reduce their overhead by giving them access to a stacked content team for the cost of one senior hire.

Our goal is to build the world’s biggest and highest quality content service, which we call “Content as a Service,” or CaaS for short.

Clients love us because they get personalized, real-time strategy, and totally managed content production for a predictable price.

Imagine a SaaS-like platform where brands can sign up in minutes and be onboarded in 48 hours.

We make publishing content easy by letting marketers easily request, receive, and review content.

**What problems does this solve for our customers?**

1. Most brands can't source top talent.
2. Most brands can't afford or don't want the hassle of hiring a full-time content team.
3. Most brands have no idea how to manage a content pipeline or create high-performing content.

Demand Gen & Growth Marketing Manager

Distribute

Content Strategic Advisor

Semrush

Brand Partner

deeto

Founding SDR. Sourced $170.000+ ACV

Developed and Implemented the email and cold calling outbound sequences and sales strategies from scratch in hand with the Business Development Manager

Sales Development Representative

MyC MedTech

4th hire. +150% Team size +10% MOM Growth

Worked hand-in-hand with CEO and BizDev Director on B2B business strategy and acquisition of 10+ clients. 

Worked closely with clients in sectors with specific regulatory or compliance reporting requirements - example of industries supported:

⇨ Medical providers: Occupational health, medical services, medical assistance
⇨ Financial Services & Insurance
⇨ Energy (offshore, onshore, renewables)
⇨ Mining
⇨ Industrial & manufacturing
⇨ Maritime
⇨ Humanitarian
⇨ Government

Clients in Europe, Africa, Latin America and Asia Pac.

Business Development Representative & CEO's right-hand

Conamerc

- Developed relationships with new sponsors and managed existing relationships >30 sponsorships.
- #1 Sales Rep of 2020 entry tickets

Conamerc is the marketing congress with the longest trajectory in Latin America.

Every year conamerc has speakers of national and international stature (from Apple, Netflix, Nike...), sponsoring brands (Rappi, Coca-Cola, Dunkin Donuts...) and interactive workshops in topics related to marketing, marketing trends, and branding.

Event Sales & Sponsorship Manager

Semillero de Investigación Estudios en Mercadeo

Co-author of a Published B2B Research Article: https://revistas.urosario.edu.co/index.php/empresa/article/view/12033

Researcher

Worked to contribute to the strengthening of research processes through the creation of sustainable structures and processes that involve the essential participation of students.

Through a scientific approach, possible solutions to the constant questions that arise in the field of marketing in the academic, business and social spheres.

Dealt with specific topics in marketing that are related to the skills possessed by the professors of the department, such as:

- Brand management.
- Qualitative and quantitative research.
- Sales.
- Distribution channels.
- Strategic marketing.
- Marketing and psychology.

Student Coordinator

Universidad EAFIT

As a result of a majority of votes, with my partner Jorge we represented 833 students for a year.

Student Representative

Create Content that Sells | Content Strategist & Demand Gen Marketer @contactstudios → SEO, Content and Video for Online Businesses

“Content is like a sales team that never sleeps”

I’m sorry to tell you but the ‘publish and pray’ won’t get you far.

Even if that blog post took hours to write, edit, and publish.

But, there are many things you can do…

Here’s 11 tips for getting more organic traffic to your blog:


____________

Most of the tools mentioned are Semrush’s.

They have over 500+ tools to improve your SEO content creation.

Try it out for yourself, for free: https://bit.ly/43IScIl

Diandra Escobar

Create Content that Sells | Content Strategist & Growth Marketer

How to get Traffic to your Blog:

Writing high-quality blog posts can take a looooong time.

People spend up to weeks working on a single blog post...

But there are steps and tools you can use to speed up the process - without compromising quality.

Here are 7 tested tips to speed up your writing:

____________

Most of the tools mentioned are Semrush’s.

They have over 500+ tools to improve your SEO content creation.

Try it out for yourself, for free: https://bit.ly/44gvojK

7 Tips to Write Blog Posts Faster:

YouTube SEO is all about building a channel in the long-term.

It’s an essential part of your YT strategy.

Here are the only 34 slides you need to win at YouTube SEO:

The Ultimate Youtube SEO Strategy Guide:

It sounds fun to work with a piña colada or in front of the eiffel tower.

But working remote, is not all that glorious.

→ It can get lonely
→ It can get boring
→ Work can consume you
→ It can be hard to fully concentrate

But for now, I wouldn’t change it for anything.

Because it gives me back time to focus on my real priorities.

→ Health
→ Hobbies
→ Family and friends
→ Personal development
→ Career (work is still a priority, just not the only one)

I’ve been learning to nail this remote thing down.

& here are 4 things that have helped me:


1. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐫𝐨𝐮𝐭𝐢𝐧𝐞: 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐍𝐎𝐍 𝐍𝐄𝐆𝐎𝐓𝐈𝐀𝐁𝐋𝐄𝐒 𝐭𝐨 𝐦𝐲 𝐫𝐨𝐮𝐭𝐢𝐧𝐞.

Look, as much as a workaholic as I can be, there are certain things outside of my job I need to include into my routine to maintain my well being.

Things like: 20 min at night to read, to do my skin care/girly stuff, sleeping min 6 hours, eating healthy (especially breakfast), physical activity everyday, doing acroyoga once a week.

I know (I) need these things to be in a sane mental state. 

So, I am as strict with keeping up with them as I would be with a client deliverable.

I do them at the same time, same day, same place. It makes it easier for your brain.

Find your non-negotiables. Be strict with yourself and your routine. 


2. 𝐀 𝐃𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐖𝐨𝐫𝐤𝐬𝐩𝐚𝐜𝐞: 𝐃𝐨𝐧’𝐭 𝐦𝐢𝐱 𝐲𝐨𝐮𝐫 𝐬𝐩𝐚𝐜𝐞𝐬 𝐮𝐩. 𝐖𝐨𝐫𝐬𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐞𝐯𝐞𝐫.

Setting up a specific area in my home solely for work, has been a game changer to create a mental distinction between 'work mode' and 'home mode' 

or if I’m traveling I’ll book a coworking space.


3. 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐁𝐫𝐞𝐚𝐤𝐬 𝐚𝐧𝐝 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐲: 𝐓𝐡𝐞 𝐁𝐄𝐒𝐓 𝐰𝐚𝐲 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐞𝐧𝐞𝐫𝐠𝐢𝐳𝐞𝐝 𝐚𝐧𝐝 𝐚𝐯𝐨𝐢𝐝 𝐛𝐮𝐫𝐧𝐨𝐮𝐭.

This is part of my daily routine non negotiables but I want to give it it’s own section. Cause it’s life saving. 

”When your mind isn’t where you want it to be, go to the body. Use the body to shift the mind”


4. 𝐒𝐨𝐜𝐢𝐚𝐥𝐢𝐳𝐞: 𝐆𝐞𝐭 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞. 𝐑𝐞𝐦𝐨𝐭𝐞 𝐰𝐨𝐫𝐤 𝐜𝐚𝐧 𝐛𝐞 𝐥𝐨𝐧𝐞𝐥𝐲. 𝐇𝐮𝐦𝐚𝐧𝐬 𝐚𝐫𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐫𝐞𝐚𝐭𝐮𝐫𝐞𝐬, 𝐝𝐨𝐧’𝐭 𝐢𝐬𝐨𝐥𝐚𝐭𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟.

It’s not good for your mental state, trust me.

This doesn’t mean you need to accept the crazy parties your friends are inviting you to. 

You can also find communities in hobbies you love.

Mine at the moment is Acroyoga and I’m loving it.

Find yours.


I've noticed that remote workers somehow get so much more sucked into work than those who knows that at 5pm they clock out and go back home.

So, I hope it helps someone out there ;)

If you’re also remote… what has been a gamechanger for you?

You can’t build anything on thin air. Your foundations need to be solid.

Want a content empire? - one that actually drives growth?

Get these 5 pillars right:


1. Connect with your Audience

Just as customers prefer products from companies they genuinely connect with, audiences engage with content they can relate to. 

Authenticity is your cornerstone for building a rapport that transcends analytics and reports. 

Forge a real connection with your audience, because content they love engaging with emanates from creators and companies they value and know value them.


2. Solve Real Problems

Users seek solutions to their challenges, not just new content. Leverage your closeness to your audience to address their problems directly. 

From how-to guides to template galleries, your content should be a toolkit for solutions. 

Your ultimate aim in content-led growth is to reduce friction in your audience's journey.


3. Align Teams Toward a Common Goal:

A product isn't just code, it's a combination of marketing, customer success, product development…

The onboarding process doesn't start at signup; it starts when users encounters their first piece of marketing. 

Align your teams for a seamless end-to-end experience, blurring the lines between marketing and the rest of the team.


4. Shift Your Success Metrics:

Elevating the collaboration between teams also enhances data accessibility. Move your key performance indicators (KPIs) downstream to achieve greater efficacy. 

While traditional marketing KPIs like MQLs and demos booked hold significance, content-led growth requires a shift. 

Prioritize KPIs such as revenue opportunity pipeline, marketing-sourced revenue (Inbound opportunities that turn into deals), sales velocity, and CAC.


5. Leverage the Value of All Engaged Users:

Just as not all users are paying customers (freemium models), not all content consumers will immediately translate into conversions. 

However, this doesn't mean they lack value. Harness the potential of your engaged readers and users:

- User-generated content
- Easiest audience to educate
- Nurture them into becoming paying customers
- Ensure their content consumption experience is positive


Because at the end of the day, that’s what the best content strategies do: deliver growth.

Content strategy is your approach to using content to grow your business.

It’s amazing what happens in marketing when you prioritize what matters.

You’ve asked, we’ve delivered…

Here are the 4 blog templates that have generated millions in organic traffic and revenue.

Our team has spent the last 10 years building 7-figure customer acquisition blog machines. 

& a crucial first step is optimizing our templates to be extremely high-converting.


These templates have grown sites to 1M+ page views.

And today we’re sharing them with you, for free.

Pick one, make it your own, repeat, and see the impact on your organic traffic and sales.

They've been proven to work, time and time again.


Check them out here: https://hubs.ly/Q02rtc8k0


PS: Keep an eye out cause soon we’ll be announcing a webinar on the top SEO strategy tips for 5% conversion. 

No fluff - just pure SEO and CRO insights from a surprise SEO mastermind.

The main reason why people don't succeed to start on LinkedIn.

Isn’t what you think it is…

It isn’t because of:

→ The algorithm being against them
→ Not having enough time
→ Too much competition
→ Their niche being too saturated
→ Social media platforms being too complex

It’s honestly because: They’re not willing to put in the hard work and time it takes.


Friendly reminder: You are in control of your life and it’s consequences.

Instead of finding all the excuses to why not, remember:

Real growth happens when you are willing to be a beginner

We obviously want to get really good at something and show it off.

But it ｓｕｃｋｓ being a beginner.

It’s embarrassing.

It’s frustrating.

It’s hard to grow.


Yet, that’s exactly what the best content strategies do: they drive growth.

Content strategy is your approach to using content to grow your business.

But, Content  is  a  ｇｒｉｎｄ.

But it's an incredibly rewarding grind when you start to see momentum building.


And the real "problem" is that…

𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐰𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐩𝐮𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧 𝐰𝐢𝐭𝐡.

Building a following online not only shows you are capable of influence and reach.

But it also proves you understand the skills of:

Marketing
Community
Networking
Collaboration
Trend analysis
Content strategy
Change management
Consumer psychology
Innovation and creativity
Discipline and consistency
Digital design & storytelling
Confidence and self motivation
Crisis management (an expert lol)

…

The skills that come with growing a personal brand are endless.

And the possibilities are endless when you have a strong personal brand backing you up.

The Biggest Mistake on LinkedIn:

→ Measuring your success exclusively on follower count. 

No doubt it's important.

But your strategy can (and should) have a MUCH bigger impact.

Here are 13 metrics that truly indicate the success of your LinkedIn content:

1. Web traffic

2. Event sign ups

3. Content downloads

4. Meaningful comments

5. Comments tagging people

6. Inbound consulting opportunities

7. Invites for speaking opps

8. Unsolicited job offers

9. Podcast invites

10. Sponsorships

11. Advisor roles

12. Pipeline

13. Sales

You can build your company and career on LinkedIn.

See the bigger picture.

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