Ding Zheng's Linkedin Analytics

I am a co-founder of Event Shark, a B2B content production company. As a musician and content creator of 15 years, I leverage my rap and sales skills to create intensely original and relevant content that gets viral attention and inbounds from the ideal customer profile. Before launching Event Shark, I founded The Sales Rapper, a full-service creative marketing agency that helps B2B and e-commerce brands stand out with music, video, strategy, and flavor-added ABM. I have partnered with leading platforms such as Vimeo, Salesloft, and Demandbase, and delivered custom videos and live freestyling hybrid shows for offline conferences, events, SKOs, and webinars. I have 5+ years experience in B2B go to market functions, including strategic and senior account executive roles at Yelp, where I achieved President's Club status and closed multiple six-figure deals. I also have a BA in History from Boston College, and I am natively bilingual in English and Chinese (Mandarin). My goal is to help B2B companies break through the noise and connect with their audience in a memorable and authentic way. I believe that content is the key to building trust, engagement, and loyalty, and that rap is a powerful medium to convey a message and spark a conversation. eventshark.io