Novel Jewels Limited - Aditya Birla Group

Regional Business Manager - East

CaratLane - A Tanishq Partnership

KEY RESULT AREAS
Deliver Revenue:
- Deliver Top line Revenue as per Annual Operations Plan
- Reduce Missed (Revenue) Opportunities in Stores
- Maximize cluster of stores with high performance
- Deliver Revenue Goals through Lead Calling & Repeat Customers

Improve Conversion:
- Drive Business Conversion (User Level)
- Open New Stores within specific timelines to deliver better conversion in key catchments
- Ensure Merchandise Alignment at each store / catchment
- Deliver Repeat Rate of Customers who have bought in previous three years & current year

Deliver Outstanding Customer Experiences:
- Get more customers to share Net Promoter System (NPS) responses
- Improve NPS Scores
- Deliver great customer experience through better Visual Merchandising in stores
- Deliver better Quality Control (QC) Scores

Build a Team that is fully engaged & Ready for Future:
- Ensure Impact of better conversion through better training
- Ensure adequate people strength & right quality of people
- Minimize attrition rate
- Groom and coach current team members to take up higher responsibilities & senior roles
- Improving Engagement with Store, Business Partner (Franchisee), Regional & Central Teams

Profitability:
- Deliver the Profit Before Tax (PBT) Target as per Annual Operations Plan  
- Develop Operational Leverage
- Inputs on Capital Allocation to the Region

Regional Business Manager (East)

Regional Manager - Retail Sales (East)

Aditya Birla Fashion & Retail Ltd.

•	To create retail spaces for Madura Fashion & Lifestyle brands (Louis Philippe, Allen Solly, Van Heusen, Peter England, Planet Fashion, People, Simon Carter, Style Up) within allocated budgets in order to ensure the growth of the owned retail channel. 
•	Forecasting future spaces in potential markets by adhering to systems and processes being operated within the organization.
•	Malls & Market Evaluation & Intelligence 
•	Competition Mapping 
•	Networking with Industry Counterparts / Experts / Developers / Consultants/ International Property Consultants/  Retailers / Franchisees
•	Ensuring Capital Lite Expansion by on boarding franchisees for setting up Retail Stores / Franchisee P&L & Return on Investment 
•	Ensuring Profitable Stores - Negotiating / Re negotiating for correct costs 
•	Cross Functional Coordination 
•	Over viewing project related works 
•	Coordination with Legal & Regulatory Department

Area Manager - Retail Business Development (East India)

Titan Company Limited

•	Heading overall Retail Marketing & Branding, Marketing, Advertising & Promotion, ATL/BTL Schemes & Promotions, Demand Forecasting, and Inventory Management functions for Tanishq stores,  company owned & franchisee retail stores across Jharkhand state by leading a team of 150 members (Previously handled North East India & Rest of Bengal region for Tanishq) 
•	Analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies of various Tanishq products
•	Exceeding organizational targets for visibility, and coverage stock volumes in stores
•	Preparing monthly / yearly scheme proposals and promotional activities such as Brand Promotions, Display Offers for achieving targets of revenue and quantity for each brand category as per the business share from each retail chain
•	Designing, planning & executing ATL/BTL activities such as in-shop promotions, bill boards, flyers, pamphlets, super markets promotional events, van promotion, hoardings, mystery consumer, channel engagement programs,  print advertisements, radio & television advertisement, and so on to increase sales and consumer base
•	Conducting market research & gathering marketplace information on the pricing, new products, delivery schedules and merchandising techniques of competitors to face counter competition and achieve set sales targets
•	Supervising team with their career development including performance management, and feedback & training

Area Business Manager - Jewelry Divison (Tanishq)

Vodafone East Limited

•	Administering retail operations (Sales & Service through Vodafone Mini Stores -VMS) of Central Business District (CBD)
•	Looking after acquisition of post-paid & prepaid connections like Voice & Data (along with devices/dongles)
•	Maintaining quality of acquisition as per company norms
•	Generating product & service wise revenue
•	Assuring VMSs profitability & productivity of the Sales & Service Executives
•	Meeting Roll out targets i.e. opening new VMSs & maintaining number of VMSs as per plan
•	Managing channel partners like franchisee owners & distributors, settlement of claims,  their reward & recognition
•	Handling distribution & ensuring smooth servicing of the franchisees
•	Sustaining Index & Retail Quality as per the target 
•	Acquiring accounts for post-paid from the Multi Brand Trade (non exclusive outlets) of CBD

Taplio

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