Employment Hero

Leading the global in-house integrated agency, Hero Collective, driving strategic brand transformation and end-to-end campaign excellence. 

Spearheaded the global rebrand and implemented the new identity across four global markets, streamlining brand governance and maximising brand salience.

Head of Creative and Design

Heading up the global in-house design studio, responsible for all things brand, strategy and creative across the Employment Hero house of brands – shaping our vision to change employment for good. 

Leading and coaching a growing team of multidisciplinary designers, creatives, content creators, motion designers and videographers across ANZ, SEA and UK. 

Creative Direction across integrated campaigns and events, including launching the new ‘Employment Solved’ brand platform globally.

Implemented brand and motion design systems for Employment Hero and Swag.

Introduced new production processes and established sprints for the creative team to improve efficiencies for the broader business and drive prioritisation.

Head of Brand Design

Parpera

Led the relaunch of the brand after seed funding. Focused on strategic positioning and creative direction across the app as well
as tactical campaigns to drive awareness and education.

Creative Lead, Brand

Zip Co

- Heading up Brand Design in ANZ, working across all integrated campaigns (B2B & B2C) including social, POS, OOH, app, and retail partner platforms. 
- Reimagined Zip’s new point sale presence to stand out in a competitive landscape.
- Brand governance and leadership across Zip’s guidelines, and design systems. 
- Creative strategy and direction across key merchant partner launches including eBay, Uber, Peloton and Qantas.

Creative Lead, Brand Design

- Launched the new global ‘fearless’ brand across 8 global markets.
- A key brand ambassador, responsible for continuing to shape the brand and visual design language across marketing and product.
- Created motion & design systems for global teams and partners, championing creative excellence and consistency across global brand roll-out.

Senior Manager, Motion & Design | Brand, Creative & Production

- Responsible for the ideation and creation of motion/video content of B2C and B2B campaigns and initiatives across app, social and retail partner platforms.
- Applied design thinking, animation and visual storytelling expertise across all channels—paid, owned and earned.
- Defined Zip’s Illustration System, including a scalable library of characters and scenarios used by global teams across all comms and platforms.

Motion Design Manager | Creative & Production

Step Change

- Creative Lead, managing in-house creative team in AU and production studio in the Philippines. 
- Delivered pitches and integrated campaigns for the likes of AGL, Pizza Hut, ANZ Bank, Primo, Codan, and Mercer.
- Managing client relationships and driving new business.
- Developed new production processes to drive efficiency within an agile, scalable team.

Art & Motion Director

As the agency expanded, I helped build up the in-house creative capabilities to accommodate the new offering and larger scale of work; during this high growth phase, my responsibilities ranged from: 
- Creative/Art Direction across video, animation, digital content, websites, illustration and branding/design
- Building an in-house team of multi disciplinary creatives and designers.
- Pitching and driving new business
- Project profitability  
- Optimising workflows and systems for a growing creative team in a fast paced environment

Head of Studio, Creative Producer

- Built the in-house video/animation offering from the ground up, leading to increased demand for creative content and production.
- Shaped the future of the creative offering and contributed to the agency’s fast growth. 
- Created systems which increased productivity, profitability and production value across all projects.

Motion Designer | Video Creative

I specialise in growing brands with the power of design and storytelling. 

My experience spans from agency consulting to leading in-house global creative teams at tech disruptors and unicorns. 

I bring a wealth of knowledge when it comes to:
🎨 Brand strategy & design
🧠 Creative direction across integrated marketing & advertising campaigns
🎬 Crafting engaging narratives with motion and video
🚀 Leading high performing creative teams

I’ve had the opportunity to partner with brands like AGL, Pizza Hut, ANZ Bank and Uber to name a few. During my time in-house I’ve worked across global rebrands for Zip and Employment Hero, leading teams across APAC, US and UK. 

Whether building a brand from scratch or taking it to the next level, my involvement begins with creative strategy through to execution —crafting engaging content that connects with people and drives results.

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