Dragos Balasoiu's Linkedin Analytics

If you, the owner, are the wearer of all the hats, and most of the people in your team are wearing more than one (sometimes at the same time) – if you all do what’s needed to get the job done, and “It’s not my job” isn’t part of your vocabulary – you’re in the right place! Most likely, nobody is truly in charge of brand & marketing, and that isn’t gonna change anytime soon. You do all that you can internally, with limited resources, and outsource when it gets too challenging. Guess what? It’s OK! Business gurus will tell you that you need to hire more, to outsource more, to delegate. Yeah, like that’s easy. If your business is too small for a full-time marketing person, and fully outsourcing it to an agency is too expensive, it’s ok! We’re there too! Well… sort of, we do have the marketing part covered (but we’re lacking in other areas). 🎩 What now? Processes. When the entire team knows what the business stands for, who the clients are, how you should sound, and more, it doesn’t matter who wears the hat that day, it doesn’t matter who writes that email. Your brand will finally be homogenous. Every client touchpoint will feel, look, and sound the same. You’ll finally have a brand to call your own. 🎩 Why it’s needed Your brand is the sum of your customers’ experiences. It doesn’t take much, one or two bad interactions can be enough for someone to have a negative impression about you. Forever! No matter how fancy your logo or website are. It can be anything from a poorly written email to unmet expectations that weren’t addressed upfront. Every touchpoint matters. That’s why all your employees wear the brand hat sooner or later. Unless everyone in your business is aligned on everything-brand, you’re fighting against the wind. 🎩 Ok, ok, what about the brand *TOOLS*? I hear you! Once we’ve established the foundation of your brand (positioning, audience, offering, etc.) we’ll develop processes and tools that will help you implement AND maintain the brand strategy. Can’t say more about it – not because it’s a secret, but because they can be wildly different from one business to another. It depends on your business model, team size & structure, market challenges, and so on. 🎩 What to expect The road to a reliable brand system starts with a reliable partner (if I might say so myself). We’ve done this enough times (both successfully and learned from our mistakes) to be able to offer you fixed costs and timelines. No surprises, just results.