David Walsh's Linkedin Analytics

I grew MRR by 67% and closed 85% of demos. Here is how I did it ↓ It took me ONLY 30 mins a day! What changed? I started TRACKING key signals: - Profile views - Comments & DMs - Connection requests When I spotted high-fit prospects, I sent targeted outreach - but ONLY after 3-4 LinkedIn touchpoints. (Prove value BEFORE you pitch!) By the time I'd reached out... They already knew about Limelight and saw us as the go-to solution used by billion-dollar brands. How? I post 5x per week: Personal stories (TOFU) Industry insights (MOFU) Case studies & proof (BOFU) That means I’m doing TWO things at once: 🔥 Attracting new prospects 🔥 Nurturing existing ones Pre-sale? My content warms up leads. Post-sale? It drives retention & referrals. I stay top of mind - ALL THE TIME. This is the POWER of social selling. Every update: new features, product wins, customer success story… Becomes ANOTHER reason for people to buy! 🚨 94% of senior decision-makers use social media to guide purchasing decisions. If your exec team isn’t on LinkedIn… Your competitors are eating YOUR lunch. And the worst part? You’re letting them. I don't care how great your product is. Laziness kills growth 📉 Get POSTING content 📈 P.S. How many DMs did you send last week? 👀

Almost ALL my businesses have failed. That’s the 100% truth. Sure, I’ve done the LinkedIn victory lap before: Won awards Raised millions $$ Hit big revenue goals But here’s the part I haven't gone into... I’ve mostly FAILED. And embarrassingly so! Over and over and over again… And yeah, I’ve got a chip on my shoulder because of it. BECAUSE I have a lot to prove! 🔥 “It takes 10 years to become an overnight success” ~ Jeff Bezos, Sept 2018 Here's the story... Age 16: Made fake IDs for friends & FAILED (Parents caught me, shut it down, made money tho) Age 20: Launched a job board in college & FAILED (Couldn’t figure out how to make money) Age 22: Helped launch staffing marketplace & FAILED (Margins were too thin to make the economics work) Age 25: Built an immigrant hiring platform & FAILED (Indeed fired me for working on a student visa) Age 27: Manufactured a watch, built an e-com brand & FAILED (Sold it for 6 figures BUT I was gunning for 7) Age 28: Raised $33m for my HR software company & FAILED (It got sold but not the $100M exit we wanted) Age 32: Raised $1.1M for Bundle but realized it wouldn't work (Had to tell my investors referral software wouldn’t scale) So then, I PIVOTED into Limelight. The team, the product, the market opportunity... All focused on a new idea 💡 I've poured everything into Limelight - every lesson, every scar, every ounce of belief. This one feels different. Potentially career-defining. So much so, I’ve put ALL my life savings into it. Some people call that reckless. Maybe they’re right. But I’ve: Studied my mistakes Learned through failure Proven PMF and got insane data And now? I know exactly what to do. (And more importantly, what NOT to do!) There’s only one outcome I see. This. Will. Succeed. REMEMBER: Failure is just one chapter. It’s not the whole book. P.S. Share something you failed at. What did you learn from it?

We saved an 8-figure brand (Bounti) 6 hours a WEEK! Their influencer marketing is on FIYAH 🔥 From 7 hours/week vetting creators to 1 hour/week. Streamlined workflows = time for high-value work Faster campaigns = faster-growing ROI We onboarded Bounti in March 2024. Fun fact: Their team was already manually vetting influencers - until we showed them a better way. Now? They run B2B influencer campaigns like a well-oiled machine. Here’s how we helped them WIN: 1/ Centralized the process. We took their influencer management out of fragmented spreadsheets and clunky tools. Now everything from payments to approvals runs inside Limelight. One unified, purpose-built platform! 2/ Automated the vetting process. Bounti used to spend hours vetting each influencer manually. Now, Limelight’s AI-powered search and filtering tools cut that down to < 1 hour per week. Accurate, high-relevant matching! 3/ Scaling with custom features. We set up custom workflows to manage outreach and onboarding so it's faster to launch campaigns and easier to track results. They went from manual, inefficient processes to data-backed execution. Our team built this bespoke! 4/ Real-time insights = better decisions. With our platform, Bounti can track how campaigns are performing instantly - they can adjust campaigns on the fly, driving better results without the headaches. Live, in-real-time ROI analytics! Before Limelight... Bounti faced: ✘ Disconnected tools causing chaos ✘ Manual vetting eating up valuable time ✘ Missed opportunities due to slow processes After using Limelight, Bounti can: ✔️ Scale influencer marketing in seconds ✔️ Use accurate data to bolster results ✔️ Track their return on every $ spent In their words: “Limelight changed the game for us. We’ve cut out the back-and-forth and can focus on scaling our influencer campaigns.” Proud of our team for this! We’ve done the same for Webflow, HubSpot, Bill[dot]com, ActiveCampaign and hundreds of other WORLD-LEADING B2B brands. B2B influencer marketing is the NEW frontier. If you’re not investing in it now, you’re already behind. The question isn’t if you’ll catch up... It's "How long it will take you to realize?" ⏳⏳⏳ PS: We're adding more customer case studies to our website every week!

WE ARE HIRING ⚡⚡⚡ Join the FASTEST-GROWING SaaS in the B2B Creator Economy - a true blue ocean opportunity!! For 12 months... We’ve been a lean team of 4! Now? We're DOUBLING head count 💪🏼💪🏼 Why? Because we’re: Signing billion-$ brands EVERY. SINGLE. DAY. Growing at 65%+ MRR, month after month. In huge demand from hungry VC’s. Hyper-growth mode: ACTIVATED! We’re cranking it to 100 🔥 Next step? Category DOMINATION. I'm on the hunt for a: 📌 FOUNDING AI ENGINEER → We are automating every part of the service marketplace. Our goal? Creator advertising will be easier than turning on Google Ads. 📌 FOUNDING FULL STACK ENGINEER → To push the limits of our product, working alongside Youngjae Ji (ex-Uber, 20+ years experience). He’s a top .01% engineer. 📌 ACCOUNT EXECUTIVE → I’m closing over 90% of all demos. I need a HUNGRY sales rep. Huge potential for the right person. Big plus if you love creating content! 📌 HEAD OF GROWTH → I’m on the HUNT for a marketplace growth expert to go even FASTER. This role is critical to help us SCALE. Want to join this rocket ship? DM me if you’re up for the challenge. (disclaimer… this will not be easy!!) We ONLY want the best! Friends, tag the top talent in your network 🔗 I want to speak to the crème de la crème.

LinkedIn invited me to their San Francisco HQ. 12 months ago? I would’ve been terrified. I've been building Limelight in public for a year now. When I first started, I wasn’t sure if being this transparent was the right call - especially with potential partners. I worried they’d see our product, love it and then create Limelight 2.0. We’re a small team of 4 (with limited resources!) I'd think things like... What if a big tech brand swoop in and crush us with? ... - 1,000+ people - Infinite tech leverage - Huge operations and budgets But I took the risk. And as I got to know the LinkedIn team, I realized: They’re ROOTING for us. In the past 12 months, I’ve: Had 8 calls with LinkedIn Met 4 of their leadership team Connected with a ton of senior managers I'm blown away by their interest & support 🙏🏼 I EVEN ADDED a few of them to our monthly investor update. But why do this? I believe in building TRANSPARENTLY. And TBH no big tech company can match how fast we ship product! Here’s what I know for sure from our meeting at the LinkedIn San Francisco HQ: 1. They get THE VALUE creators bring to LinkedIn and want to see more of them posting great content (and getting paid for it). 2. They’re laser-focused on making LinkedIn a platform for learning and solving problems, not just corporate sales pitches. 3. They love seeing platforms like Limelight succeed - and they’re genuinely cheering us on. Every month, I send an email revealing: Our wins, losses, setbacks, new features, product updates, team announcements, etc. All my cards? …. ON THE TABLE. And so far, it’s fueled the fire 🔥 People LOVE see what we’re doing! And they want in. While most founders build behind closed doors, scared of what's out there... we’re building out in the open. IMO, it's the BEST way to scale your startup. P.S. Tag a Founder who does a great job of this. I want to learn from the best! 🔗

We SMASHED the $1 MILLION mark 📈 February was a BEAST of a month!! Hit $1,065,996 in proposals sent (+26% MoM) And signed a WHOPPING 52 new clients (inc. Shopify, Alibaba, Maxio, Common Room) Look at this FIYAHHHH 🔥 +67% MRR Revenue (MoM) 🔥 +70% In Transactions (MoM) 🔥 +122% Website Visitors (MoM) 🔥 +34% Active Limelight Users (MoM) The team have been working like crazy!!! And... it's paying off. Users LOVE our product! Unsolicited DMs of appreciation? That is ULTIMATE PROOF. 👇🏼 "ARE YOU KIDDING ME? Y'all are amazing! Within days I was able to source some of the best creators that fit our needs, connect & onboard them." Lead Program Marketing Manager, Common Room We love to hear it! If we haven't met, I'm David 👋 This is MONTH 11 of me building in public... We launched Limelight < 1 year ago. (a B2B Creator Partnership Platform) And have signed brands like... Hubspot, Xero, Webflow, ActiveCampaign, TikTok, LinkedIn, Bill[dot]com... + 500 more!!! Here's a SUMMARY of Feb! 1️⃣ We launched our new AI Storefront Builder Now, Creators can create a storefront in 2 seconds. = less time on setup = more time on valuable partnerships = less friction to revenue generation (for ALL) The result? → Creators get paid for their content. → Brands get 360° visibility of key metrics It's so good.. that people are using it to RE-WRITE their entire LinkedIn profile "About" summaries. 2️⃣ We're PAYING creators $5K for referrals Referrals are an unstoppable growth engine. Way better than paid ads! Every day, we were getting organic referrals. We LOVE our users! So... we decided to REWARD them. For every brand a user refers to Limelight, we're giving them 20% of all subscription revenue! Most CEOs would never do this. (They'd CLING to that revenue). But F*CK IT. We're betting big on community. 3️⃣ We're LEVELING UP our content game I built an in-house studio (see pics) Spent 3 hours filming 15 LI videos (I'm dropping 1-2x per week!!) No messing about. Now, we can script, film, edit and publish content anytime we choose (literally in HOURS). We've ALSO been busy: Sharing customer case studies on the site Posting more news around product releases Educating brands with VALUABLE resources Check out all this FREE value: 📌 The Official B2B Influencer Pricing Benchmarks (PDF) 📌 10 Tips for Social Selling on LinkedIn™ & Beyond (PDF) 📌 6-Step B2B Influencer Blueprint (PDF) On a personal note... I'm currently in Cape Town, South Africa! I wanted to "lock in”. A new work environment has helped! (also had VERY EXCITING meetings here!) So stay tuned 👀 Our mission as we creep closer to Q2? Keep getting CREATORS PAID! We'll go above and beyond... MORE than any other influencer marketplace has ever done before 🚀 P.S. What was your February highlight?