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6 storytelling frameworks you need to know. Most CEOs get storytelling wrong. And it's costing them millions. I've seen brilliant ideas die in boardrooms. Watched potential investors check their phones. Noticed employees' eyes glaze over during speeches. Not because the ideas were bad. But because the story wasn't there. These 6 frameworks change everything: 1) Simon Sinek's Golden Circle ↳ Don't start with what you do. Start with WHY you do it. ↳ Then explain HOW you do it differently. ↳ Only then share WHAT you actually offer. When Airbnb pitches, they don't just say "we rent rooms." They start with "we create belonging." 2) Minto's Pyramid Principle ↳ Hit them with your main point first. ↳ Support it with clear evidence. ↳ Add details only if they ask. Your busy stakeholders will love you for this. No more waiting until slide 20 for the punchline. 3) The Pixar Pitch ↳ "Once upon a time..." (set the scene) ↳ "Every day..." (show the problem) ↳ "Until one day..." (introduce your solution) ↳ "Because of that..." (share the impact) ↳ "Until finally..." (reveal the transformation) This structure is pure magic for showing your company's journey or vision. 4) StoryBrand Framework ↳ Your customer is Luke Skywalker ↳ You're Yoda, the guide ↳ Show them how to win Stop making your company the hero. It's not about you. 5) What, So What, Now What ↳ State the facts clearly ↳ Explain why anyone should care ↳ Define the next steps Perfect for turning quarterly reports from sleep aids into action drivers. 6) ABT (And, But, Therefore) ↳ Set up what everyone agrees on ↳ Introduce the challenge ↳ Present your solution When you need to be quick and compelling, this is your go-to. In today's world, the best story wins. It wins the talent. It wins the customers. It wins the investment. Your brilliance deserves a story that matches it. Master these frameworks, and watch what happens to: Your impact. Your influence. Your bottom line. ♻ Repost to help someone in your network. Follow Eric Partaker for more on leadership. ————— 📢 Want to become a world-class CEO? In celebration of The CEO Accelerator, launching Apr 23, I'm hosting an EXCLUSIVE FREE masterclass for Founders & CEOs: "How to Successfully Scale Your Company & Become a World-Class Leader" Sign up for the session that works best (they're both the same): TOMORROW, April 16th, 12 noon Eastern / 5pm UK time: https://lnkd.in/dM5nCp_w Sat, April 19th, 12 noon Eastern / 5pm UK time: https://lnkd.in/d6daDkGy 📌 50+ Founders & CEOs have already enrolled in our next CEO Accelerator launching Apr 23rd. Learn more and apply here: https://lnkd.in/dFpyysr4

I've had 3 types of bosses in my career. First was the toxic boss. The one who took credit for the project I stayed late to finish. Who blamed me in front of clients for their own missed deadlines. Who smiled to my face, then stabbed my back in meetings. Then came the insecure boss. The one who saw my potential as a threat. Who "forgot" to mention opportunities. Who kept me small so they could feel big. Who praised others' mediocrity but questioned my every achievement. But the third boss? They changed everything. They didn't just have my back. They pushed me to the front. When I succeeded, they celebrated louder than anyone. When I failed, they helped me learn. When opportunities came, they recommended me first. And when I doubted myself, they believed in me most. The difference was simple: ➟ Toxic bosses care about power. ➟ Insecure bosses care about control. ➟ Great bosses care about people. Your success threatens the first two. But it defines the third. The boss you work for today shapes who you become tomorrow. And one day, if you become the boss (maybe you already are)... The real question isn't what type of boss you have. It's what type of boss you'll choose to be. Because your legacy won't be built on your title or your power. It'll be built on the careers you launch and the lives you change. Choose wisely. P.S. Have you had the 3 types of bosses? ♻️ Repost if this resonates with you. Follow Eric Partaker for more on great leadership. ————— 📢 Want to think & operate like a world-class CEO? Don't miss my exclusive FREE live training for Founders & CEOs next week: "How to Set Inspiring Goals & Drive  Accountability in Your Company" Sign up for the session that works best  (they're all the same content): TUE 08 APR @ 2:30 pm Eastern / 7:30 pm UK: https://lnkd.in/d6xTRcvz THU 10 APR @ 12 noon Eastern / 5 pm UK:  https://lnkd.in/d2ZeFXyx FRI 11 APR @ 1 pm Eastern / 6 pm UK: https://lnkd.in/dwYTtXR7 SPACES ARE LIMITED. Grab yours now! ————— Our next cohort of The CEO Accelerator   starts in less than 3 weeks. 50+ Founders & CEOs are already in.   Limited spots left. Learn more & APPLY NOW: https://lnkd.in/dKVQGwbu

Just 29% of meetings are productive. Master your meetings with 7 strategies from top CEOs. Want to know how to run insanely productive meetings? I've studied the tactics of leaders at  Apple, Google, Microsoft, and more. Here's what the world's best do differently: 1. Jensen Huang (NVIDIA) uses first principles thinking ↳ Asks "What do we know for sure?" ↳ Strips away assumptions before brainstorming ↳ Uncovers breakthrough ideas others miss 2. Abigail Johnson (Fidelity) pressure-tests ideas ↳ Assigns a devil's advocate ↳ Requires data to back up counterarguments ↳ Catches blind spots before they become mistakes 3. Tim Cook (Apple) is ruthless about time ↳ Keep meetings under 30 minutes ↳ Cuts ideas with no owner or outcome ↳ Sharp focus = fast execution 4. Lisa Su (AMD) puts customers in the room ↳ Opens with real user stories ↳ Frames decisions by customer impact ↳ Keeps teams aligned on what actually matters 5. Sundar Pichai (Google) drives fast follow-through ↳ Ends meetings with clear next steps ↳ Each task has an owner and deadline ↳ Turns talk into traction 6. Safra Catz (Oracle) anchors on one metric ↳ Every topic starts with the number that matters ↳ Debates focus on moving it ↳ Turns opinions into ownership 7. Satya Nadella (Microsoft) masters the room ↳ Leaders speak last ↳ Recaps key points to show deep listening ↳ Builds trust and keeps momentum high These strategies work. They save time. They build clarity. They deliver results. Pick one. Use it this week. Be among the top 29%. ♻ Repost to help your network have better meetings. Follow Eric Partaker for more on leadership. ————— 📢 Want to become a world-class CEO? In celebration of The CEO Accelerator, launching Apr 23rd, I'm hosting ONE LAST  FREE LIVE TRAINING for Founders & CEOs: "How to Successfully Scale Your Company & Become a World-Class Leader" TODAY, April 19th, 12 noon Eastern / 5pm UK time: https://lnkd.in/dKHK2_6Y 📌 50+ Founders & CEOs have already enrolled in our next CEO Accelerator launching Apr 23rd. JUST 3 DAYS LEFT TO JOIN. Learn more and apply: https://lnkd.in/d6Yqi3SV

9 Powerful Neuromarketing Concepts You MUST Know. (These will change the way you sell — forever.) Brilliant carousel by Tom Pestridge. Give him a follow! 1. Framing Effect ↳ How you position an offer changes how it's perceived. Even if nothing else changes. 2. Affordability Illusion ↳ Breaking down big prices into smaller parts makes them feel more manageable. 3. Rule of 3   ↳ With 3 options, most buyers skip the cheapest (and choose the middle). 4. IKEA Effect   ↳ People value things more when they’ve put effort into creating or customizing them. 5. Power of Free   ↳ “Free” isn’t just appealing. It’s irrationally irresistible. 6. Contrast Effect   ↳ Want something to look like a better deal? Put it next to a more expensive option. 7. Paradox of Choice   ↳ Too many options = analysis paralysis. Less is more. 8. Anchoring Bias   ↳ The first number your audience sees sets the tone. Even if it’s arbitrary. 9. Endowment Effect   ↳ People value things more once they feel a sense of ownership. These aren’t marketing gimmicks. They’re backed by neuroscience. And they work. If you want to:   ✅ Grow your business ✅ Increase conversions ✅ Build irresistible offers These concepts are your cheat code. Which one have you seen or used yourself? ♻ Repost to help someone in your network. Follow Eric Partaker for more on business growth. ————— 📢 Want to become a world-class CEO? In celebration of The CEO Accelerator, launching Apr 23, I'm hosting an EXCLUSIVE FREE masterclass for Founders & CEOs: "How to Successfully Scale Your Company & Become a World-Class Leader" Sign up for the session that works best (they're all the same): TODAY, April 14th, 2pm Eastern / 7pm UK time: https://lnkd.in/dugsHyqa Tue, April 15th, 10am Eastern / 3pm UK time: https://lnkd.in/d7yVYvHj Wed, April 16th, 12 noon Eastern / 5pm UK time: https://lnkd.in/df_nYCEY Sat, April 19th, 12 noon Eastern / 5pm UK time: https://lnkd.in/dtncaqCY 📌 50+ Founders & CEOs have already enrolled in our next CEO Accelerator launching Apr 23rd. Learn more and apply here: https://lnkd.in/dSMTkVfE

78% of failed small businesses lacked a solid marketing plan. (Kudos to Tom Pestridge for this standout carousel. Give him a follow for more marketing wisdom.) Imagine the circus coming to town, but nobody showed up. That happens to businesses every day. Your business is just like a circus: ➟ You have star performers (your team) 🎭 ➟ You offer thrilling acts (your products) 🎪 ➟ You built a stunning big top (your website) 🏕️ But without smart marketing... You're just an empty tent in a field. I see this mistake all the time. Companies perfect the show before planning how to fill the seats. Marketing isn't something you do last. It should be part of every decision: ➟ Who will love your elephants vs. your acrobats? ➟ Which streets should your parade march down? ➟ What price makes people stop and buy tickets? How to build a marketing plan (that actually works): 1️⃣ Know exactly who you're trying to reach Write down 3 specific problems your ideal customer faces. Build everything around solving these issues. 2️⃣ Map out where people already spend time Which social platforms? What publications do they read? Which influencers do they trust? Start there first. 3️⃣ Create content that helps before it sells Answer the top 5 questions your customers always ask. Turn each one into a blog post, video, or social post. 4️⃣ Set up simple ways to capture contact info Add a newsletter signup offering a useful download. Follow up consistently with more helpful content. 5️⃣ Test small, measure results, then scale what works Start with $10/day on ad platforms to see what clicks. Double down on messages with the best response rates. The business world is full of empty tents. Amazing products nobody ever discovered. A great marketing plan doesn't have to be complex. It just needs to guide the right people to your show. Because even the greatest circus on earth needs someone to spread the word. Otherwise, your elephants are just walking through an empty town. ————— ♻ Enjoy this? Repost to share with your network. Follow Eric Partaker for more on business growth. ————— 📢 DON'T MISS my EXCLUSIVE FREE training for Founders & CEOs. Spaces limited. To celebrate the next cohort of The CEO Accelerator (starts April 23rd), I'm hosting: "How to Accelerate Sales Growth For Your Business" Tomorrow, March 28th, at 10am Eastern / 2pm UK time. Sign up here: https://lnkd.in/dWzfRD4p ————— 40+ Founders & CEOs are already enrolled in the April cohort. LIMITED spaces available. Learn more & apply now: https://lnkd.in/dz925Qv9

The #1 way to build a high-performing team (without becoming a micromanager): Create a culture of accountability. One that’s rooted in: → Trust → Clarity → Respect → Follow-through Sounds simple. But most leaders get it wrong. They confuse accountability with control. Deadlines get ignored. Updates get chased. And eventually, top talent walks away. That’s why I created: The Accountability Cheat Sheet for People-First CEOs A clear, actionable framework for driving results and building trust. Here’s what’s inside: ⚖️ Spot the Difference: Weak vs. Strong Accountability → Weak: vague goals, no ownership, blame, and excuses → Strong: clear expectations, consistent follow-up, outcome focus 👥 Let Your Leadership Set the Tone → Your team copies your behavior, not your words → Hold yourself accountable before asking others to be 📌 Set Expectations That Can’t Be Ignored → Assign one clear owner per task → Replace “ASAP” with actual deadlines 🚫 Remove Accountability Killers → Too many decision-makers = zero ownership → No consequences? Nothing changes. 📊 Make It Measurable → Set key metrics for every role. Use public scoreboards. → Run fast check-ins: “What’s next? What got in the way?” 🏆 Reward Ownership, Not Excuses → Celebrate follow-through when it’s hard → Highlight problem-solvers, not just box-checkers The reality is simple: When accountability becomes standard, execution becomes effortless. Save this. Share it with your leadership team. And if your company’s scaling, this cheat sheet belongs in your weekly ops meeting. Because the best leaders don’t micromanage. They build teams that manage themselves. ♻ Repost to help someone in your network. Follow Eric Partaker for more on people-first leadership. ————— 📢 Want to become a world-class CEO? In celebration of The CEO Accelerator, launching Apr 23rd, I'm hosting a FREE live training for Founders & CEOs: "How to Set Inspiring Goals & Drive  Accountability in Your Company" TODAY, Fri, April 11th, 1pm Eastern / 6pm UK time: https://lnkd.in/dyE3PrQX 📌 50+ Founders & CEOs have already enrolled in our next CEO Accelerator launching Apr 23rd. JUST 2 WEEKS LEFT. LEARN MORE: https://lnkd.in/dQZBASJQ