Tufin

I was brought in to reinvigorate this network security company’s product marketing function. My leadership as Senior Director led to my being promoted to VP. I built a scrappy team, established a content plan that targeted our ICP and champions more specifically, and we established closer collaboration with Product Management and Sales. 

•	Worked with Product team to deliver competitive intel and strategy guidance to expand company’s cloud footprint
•	Drove ideal candidate profile, messaging and campaign refinement
•	Worked with LDRs and Sales to optimize funnels
•	New content and campaign guidance led to 142% YoY growth in MQLs, 34% YoY increase in meetings booked, and 28% YoY growth in qualified pipeline
•	Played key role in account expansion and renewals programs
•	Owned social media and PR for the company
•	Since my Product Marketing revamp, company saw a 128% YoY increase in closed won deals
•	Improved product launch processes
•	2 direct reports



Covered the following:
Network and cloud security policy automation
Integrating security policy into the CI/CD pipeline
Bridging gaps between on-prem network and cloud teams

Sr. Director / Vice President Product Marketing

Team Cymru

This network threat intelligence company provides key telemetry that powers several well-known solutions, and its direct customers were primarily government clients. I built the marketing function from the ground up and played a critical role in expanding into the commercial enterprise market. 

- •	Built messaging frameworks, content, sales motions and end-to-end lead lifecycle handling
•	Defined and built sales plays around use cases: threat hunting, ZTNA, ASM and EASM, endpoint protection, IoT and OT security
•	Conceptualized and launched the Pure Signal brand
•	Launched a data-driven funnel optimization program producing 50% YoY growth for the flagship product
•	> 50% revenue tied to content-driven, inbound inquiries
•	Owned PR/AR and social media; increased SOV in this niche from 5th out of 5 key competitors to number 2.
•	5 direct reports


Covered the following:
- Threat intelligence
- Network operators community marketing
- Attack surface management
- Network security / cloud security
- Email security

Head of Global Marketing

Commvault

Global product marketing responsibility for the company's governance and analytics offering and member of the company's incubation team, reporting to the CTO. Responsible for providing guidance on markets, product requirements, packaging and user experience, in addition to driving messaging, positioning, sales and channel enablement, and go to market strategy. Solution evangelist for client and analyst meetings, and events.

•	Owned messaging and positioning for a new data governance offering
•	Supported public sector sales team with content and in QBRs with clients
•	Delivered a tiered enablement program to educate the field on a new market
•	Worked directly with development, providing product requirements and market education
•	Delivered content on sensitive data discovery and classification, ransomware protection, recovery


Covered the following:
-Sensitive data governance
- Unstructured data search and analysis
- Data protection
- Backup and recovery
- Ransomware

Director of Product Marketing, Data Governance, Compliance, Search, Analytics

UnitedLex Corporation

Driving pricing and packaging activities, developing new messaging, go-to-market strategy and demand generation programs for the company's new cybersecurity services business, which includes managed security services, incident response, risk assessment and information governance solutions.

Head of Cybersecurity Marketing

Xerox

Brought in to refine messaging and positioning, as well as help implement a targeted marketing program for eDiscovery 
services and an eDiscovery platform.
• Worked closely with product and solutions engineering to tailor sales motions
• Owned messaging frameworks
• Created field content

Product Marketing Consultant

AccessData

Member of a core team of Guidance Software veterans who migrated to AccessData and transformed it into a market-leading e-discovery and cybersecurity software provider. Initially oversaw all marketing across the forensics, e-discovery and incident response businesses.  Built marketing department to fill critical gaps. Developed product messaging and positioning to target large enterprises, DoD and civilian federal agencies. Established a customer advocacy program. Established aggressive thought leadership, social media and PR programs and expanded grass roots marketing activities. Once key goals were met for e-discovery business, transitioned to a role that focused on accomplishing same goals with cybersecurity. That threat detection and incident response technology was acquired later by Fidelis Cybersecurity.

•	A key contributor to the company’s growth from $30M to $100M
•	Owned GTM, messaging and content across 3 lines of business, launching 4 new products, targeting Enterprise, DoD, federal civilian, and state and local law enforcement buyers.
•	Owned GTM for computer and mobile forensics, EDR, NDR and eDiscovery offerings
•	Ushered AD eDiscovery into a leadership position on the Gartner Magic Quadrant
•	Transformed the company’s positioning, messaging and brand, increasing marketing sourced pipeline
•	5 direct reports


Covered the following:
- Endpoint threat detection (EDR)
- Network threat detection (NDR)
- Incident response services
- Computer and mobile forensics
- Precursor tech to XDR
- eDiscovery and legal review
-Unstructured data analysis

Sr. Director, Product Marketing and Demand Generation

Guidance Software

Worked directly with VC and director of new product strategies to refresh the brand and reinvent the corporate identity to become a leading e-discovery and cybersecurity solution provider. Owned all content across the forensics, e-discovery and cybersecurity businesses and assisted executives in defining corporate positioning and go-to-market strategies. Established federal marketing program and client advisory board, and expanded online marketing initiatives.

Covered the following:
- Endpoint threat detection (EDR)
- Network threat detection (NDR)
- Incident response services
- Computer and mobile forensics
- Precursor tech to XDR
- eDiscovery and legal review
-Unstructured data analysis

Product Marketing Manager

Mattel

A member of the Barbie and Fisher Price creative teams. Also owned product naming and messaging for the launch of brands, such as Little Mommy, the Chatty Cathy return and more. Devised product names and messaging, as well as collaborated with product teams and designers to create packaging that had compelling shelf presence, while fostering brand awareness. Contributed to the development of the Barbie web presence and the Barbie collectibles catalog.

Copywriter

eToys

Wrote, edited and managed content for the original eToys site.

Taipei Economic & Cultural Office (TECO)

TECO is the de facto embassy of the Republic of China (ROC / Taiwan). During my time at TECO's Chicago consulate, I was responsible for drafting all English language speeches, addressing a range of geopolitical and economic issues, to assist the nation in conveying its position on these issues, while fostering its relationship with the United States. I also served as a liaison between ROC diplomats and US entities.

Speech Writer (English)

Astute, transformational leader and skilled product marketer with experience overseeing all areas of a marketing organization. 

Subject Matter Experience: Cyber Security and Threat Detection (endpoint and network), Threat Intelligence, Incident Response, Computer Forensics, E-Discovery, Legal Services, Information Governance, Risk Management, Regulatory Compliance, Mobile Security, SaaS, Security Analytics, Big Data, Cloud and Mobility.

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