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I probably spent an hour reading this thread in a marketing Facebook group yesterday. And I could NOT agree less with the argument that "AI copy sounds like us." Because if you use it, you see it... The glaring AI copy that screams “not human.” Same tone. Same structure. Same generic phrases... ◦“Here’s the thing...” ◦ “In today’s ever-changing landscape...” ◦ “You’re not alone...” ◦ "It's not just about [x] — it's about [y]" It’s robotic, predictable, and flat... worst of all, its flooding our feeds. And If you're a content marketer not focused on correcting it... it's time to start paying attention (because the C-level is). Right now, CEOs are going to their marketing leaders with questions like “ChatGPT just edited my video and wrote a great LinkedIn post for me... if it can do that, do we really need a content team anymore?” If you’re a content marketer and you can’t help your CMO answer that question with confidence... that’s a problem. Results matter now more than ever. You still have to drive traffic... You still need an SEO strategy... You still need content that connects, sells, and converts... And on top of that, you need to learn Generative Engine Optimization (GEO) and show up in the right prompts. We are no longer just content marketers... we are managers. If your copy isn’t ranking, if it doesn’t have a unique voice, if it doesn’t make your audience want to learn more about what your brand actually does... that’s on you. You have to shape it, push it, continuously correct it (because I promise, after enough prompts, its going to default back to those em dashes)... until it checks off all the boxes. Let's be abundantly clear... we do not have a content void. We have a quality void... an originality void... a credibility void. AI is going to drive the biggest shakeup in the marketing industry we’ve ever seen. If you’re just pumping out unedited AI drafts and expecting to collect the same check, I hope this is a bit of a wake up call. But if you're using AI to move faster, get to the draft, and then punch it up with your strategy, industry knowledge and content expertise, you're going to win. It's time to level up... or get left behind.
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