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Customer-obsessed marketing leader who understands the end-to-end customer journey in enterprise sales. I am driven by data and results and lead by example in everything I do. Throughout my career, I have successfully partnered with sales teams to support revenue, pipeline and other goals while executing traditional and out-of-the-box Demand Gen programs to build marketing campaigns, adapt messaging and campaigns for execution in regions, and communicate feedback from Sales back to corporate marketing teams. MarTech Proficiencies: • Marketo • Salesforce • Pardot • Mailchimp • Gaggle • Terminus • CVENT • Bizible • Bizzabo • DoubleDutch • Basecamp • Kapost • Airtable • Asana • Google AdWords • Tableau • Salesloft • Outreach • Gong • Hubspot • Sendoso • Alyce • Drift • Allocadia Key Skills: • Field Marketing • Solutions Marketing • Product Marketing • Partner Marketing & Enablement (including Big 4) • Direct Mail • Account-Based Marketing • Sales Development Strategies • Communications • Client Marketing & Advocacy • Public Relations • Brand Development • Content Marketing Strategy • Media Coverage • Copywriting • Program Launch & Implementation • Print + Digital Content Creation • Audience Acquisition • Event Marketing & Production • Digital & Social Media Campaigns • SEO Marketing • Conversational Marketing • Target Account & Re-engagement Campaigns • Budget + Forecasting
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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