Felix Dragoi 🔥's Linkedin Analytics

If your Meta ads agency or media buyer does this ... run They won't work on the account for long anyway ❌ 17+ frequency on retargeting ❌ Video views objective ❌ 3 naming conventions The eCom agency space isn’t saturated Almost every eCom brand has a media buyer / agency / partner But 50% of them probably underperform Many are good at selling Few at performance Which is why there's always room for new quality players in this space PS: your Meta rep isn't giving you the "inside scoop", they're just hitting their KPIs

Some media buyers are worse than Facebook reps Because they don't just waste your time ⏰ They also waste your money 💰 This account spent $60k in the last 30 days And this was one of the campaigns ❌ $50/day CBO campaign with 26 ad sets ❌ $68 CPA vs account average of $20 ❌ Paused after 3 days of spending Honestly, I test some weird shit too on Meta But I won't be losing clients and ad accounts because of poor performance In 2025, the algorithm does A LOT of the heavy lifting Your job is: ✅ Offer ✅ Creative ✅ Funnel logic ✅ Optimization strategy Not setting 26 budgets to die slowly in the name of “data” PS: whoever thinks this was not a waste of budget, it's true, it wasn't But at $60k/month, if you're wasting your time with $50/campaigns and 26 adsets turned off after 3 days, that's a small red flag 🚩

Testing a subscription "ghostwriting" tool Which does seem to be listed at $3k/annually It’s pitched as “the last copywriting tool you’ll ever need” But is it? Here’s my honest take after using it for a week: 1️⃣ The DNA feature is actually solid You create multiple “writing identities” based on your voice, product, and audience It centralizes tone, objections, offers, and customer psychology, which helps if you write a lot But you could replicate 80% of this with ChatGPT if you know how to prompt well 2️⃣ The real value is the structure, not the AI The agents (like for VSLs, landing pages, objections, etc.) give you well-built frameworks It’s ChatGPT + SOPs for copy Good if you want to move fast Not great if you already know how to write 3️⃣ It’s not worth $3K on its own This feels like a bonus tool bundled to justify Monetize’s price (Iman Gadzhi's program) Standalone? Definitely overpriced But as part of a bundle? Helpful Especially if you’re new to offers and messaging. 💭 Final take: Useful if you’re early, overwhelmed, or just want handholding Not essential if you’re already confident with your copy and frameworks. PS: YouTube video in comments 🔗

Recently got asked by an eCom client if we can cut the fee 50% They were dealing with some business challenges and asked to renegotiate Fair ask But I said no Because the fee: 1️⃣ was already fairly priced 2️⃣ cost savings were higher than the fee This is what happened the moment we weren’t looped in on some decisions: ❌ Google spend jumped from $150/day to $800/day ❌ $6,500 gone testing in 10 days ❌ No sales lift That mistake alone cost more than the monthly fee And that’s just one example In eCom ads, you’re not paying for pushing buttons You’re paying to avoid expensive decisions ✅ Paid advertising management ✅ Creative marketing strategy ✅ Offer + creative feedback ✅ Additional paid ads support ✅ AOV, CVR, LTV oversight ✅ Data-led decisions The difference between 2 paid media partners isn't just $2-5k/month It's most likely $50-250k a year if you annualize poor performance for 6-7 figure brands PS: there's a reason why Meta and Google are in the top 10 biggest companies in the world

Harsh truth: 50%+ of eCom brands have mediocre media buyers or agencies This screenshot tells the story 2 reasons why: 1️⃣ You either have a junior-intermediate from a big agency (because seniors have already left to do their own thing) 2️⃣ You have an in-house person who got too comfortable And I'm not saying this in a bad way because not everyone has the name needs And some brands are ok with 10-15% growth, even if they could have 20-25% But if I can hit the best day of 2025 in around 2 weeks after starting to work with an eCom brand ... Then some of the work out there really is subpar - given that I'm not some kind of paid media wizard 🧙‍♂️ PS: This is mostly a reminder that there's so much opportunity out there, even if the market always seems saturated

Is Synthesise AI worth it? If you haven't heard about it, it's a tool to create digital products. Here’s what I found after testing it myself 👇 This came included with Iman Gadzhi’s Monetize program. Which as you can imagine, is for monetizing through digital products. What it does is help you streamline creating a course/product faster. Here’s what actually stood out to me after using it: 1️⃣ It’s structured well You get a clean breakdown: UVZ → product ideas → transformation journey → full module list → offer page And honestly ... It gives you too much info Most people will need to simplify it, otherwise, it’s overwhelming. 2️⃣ You’re not paying for the content, you’re paying for direction Yes, ChatGPT can do the same But it’ll take longer, require better prompts, and it won’t hand you a full roadmap Synthesize gives you structure For busy people who want to move faster That’s the real value 3️⃣ It’s not magic, you still need to do the work It won’t make you rich overnight It won’t make your product go viral either But it can save you hours of decision fatigue if you’re stuck on... “How to package a digital product?” 💭 Final take: If you’re already clear on your niche and good at prompting ChatGPT, you might not need this But if you value time, like clean structure, and want a guided shortcut, it’s helpful Especially if you already got it included with Monetize Just don’t expect it to sell for you (as some beginners might believe) PS: Full walkthrough in the YouTube video below 🔗