Primelis

Main client: Galeries Lafayette
• Implementing and managing acquisition campaigns on various advertising networks such as Google, Microsoft Bing, and Meta (Facebook and Instagram)
• Defining optimal PPC and implementing ad campaigns strategies according to the client's objectives
• Conducting daily, weekly, monthly, and quarterly reports 
• Monitoring and optimizing campaigns

Paid Media Consultant (Search & Social)

Artur'​In

In charge of overall customer experience and all communications directed to clients through email marketing and automated replies on the platform.
Tools: Salesforce, Mailchimp, internal CRM

Client Communications Manager

TERRE DE SIENNE 

Developing, implementing, monitoring, and delivering digital projects for up to 6 clients at a time ensuring quality standards and timings are met. 

Missions: 
- Leading digital projects with direct monthly reporting to clients 
- Managing projects for the Digital hub as well as for other departments of the agency - Corporate, Luxury, Events
- Creating digital marketing content (editorial, social content, audiovisual)
- Supervising a Community Manager (editorial planning and content creation)
- Coordination of creation, from brief to execution
- Managing Social Ads campaigns (setup, defining KPIs, budget, reporting and optimization)

Required Skills:
- Project management (planning, budgeting, coordinating, reporting, advising, delivering)
- Web Marketing 
- Social media strategy
- Content and social Marketing 
- Social Media Advertising (SMA)
- Social Ad Campaigns Optimization
- Social Media ROI and Value Analysis

Digital Project Manager

Parlay House

Project: Launching Parlay House in Paris, France. 

Parlay House is an inclusive organization for women built on the knowledge that through shared experiences and meaningful connections, one woman can pull another woman forward creating a cascade of change.

By holding monthly events and providing intellectual, cultural and entertaining content, we take the life experiences of our members and "PARLAY" them in new directions. Personal, professional, creative and intellectual joy results from participation in discussions and activities as well as each other's company.

A beautiful, peaceful, nonjudgmental and private space where all women are welcomed.

A place to parlay.

Project Manager

The Bohen Group,LLC

The Bohen Group,LLC partners with individuals & leadership teams to explore and define strategies required to achieve short and long-term personal and/or professional goals. We recognize that every individual’s journey is unique and requires a customized approach. By giving voice to "what matters most"​, personal transformation is attainable.

We specialize in cultivating culture within teams and organizations that magnifies space for inclusion, acceptance of diverse perspective and the synergistic ways in which generations work. We challenge leaders to truthfully evaluate if they have the right people in place to deliver against goals & desired outcomes. This is most critical in times of change and growth. We believe that people are the Cultural Currency(TM) of any organization. By actively investing in individuals over time to align their talents to your overarching business goals early and consistently, you optimize the success of your entire organization.

International Program Manager

The Hultian

The Hultian - Hult Digital Student Magazine

The Hultian is a Student run magazine. We provide content featuring articles, interviews and business focused videos. We also include subjects such as tech, politics, fashion, sports, travel, and current events. We aim to be a premier tool for communication and media, we enable students, alumni, and outside interested parties to connect on one platform.
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•   Created and conducted a Marketing Strategy Plan
•   Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns
•   Built a community leadership and participation (both online and offline) 
•   Handled Social Media platforms including Facebook, Instagram, LinkedIn and Snapchat
•   Promoted content through social advertising
•   Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
•   Communicated the company’s brand in a positive, authentic manner attracting today’s modern, hyper-connected readers.

Head Of Marketing

StartUp FASHION, Inc.

TexWorld - July 2017 Event at the Javits Convention Center, New York City.
Largest apparel fabric sourcing event on the East Coast gathering all professionals from the fashion industry. Held bi-annually, Texworld USA provides the opportunity to meet directly with apparel fabric buyers, product R&D specialists, designers, merchandisers and sourcing professionals from established and emerging brands in the United States and abroad. 
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•	Supporting Nicole Giordano, Startup Fashion Founder,  during her talks 
•	Conducting social media platform focusing mainly on Twitter and Instagram
•	Writing blog posts about the new trends captured and the 3-days experience

Communications Assistant

Way.com, Inc.

•  Digital Advertising - Facebook Ads, digital banners, emailing
•  Sales Management, Customer Service
•  Data analytics, collecting and reporting
•  Optimization strategies (SEM, SEO, internal links)

Digital Marketing Manager

San Francisco Fashion And Merchants Alliance, Inc.

SFFAMA Inc is an educational and economic development nonprofit corporation supporting fashion, design and technology entrepreneurs, startups, and creative communities. Being the largest fashion industry organization in California, SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social impact development network for over 10,000 members and industry partners.

SFFaMA hosts two Fashion Week events in San Francisco each year.
San Francisco Fashion Week®  is a trademarked property of SFFaMA, Inc which takes place annually during the month of September.
Tech Fashion Week ™ is a tech event series and a lifestyle product of SFFaMA, Inc.  Tech Fashion Week also takes place annually during the month of February.
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•	Conducting the newsletter
•	Finding ‘demoers’ and vendors 
•	Booking Models and Designers
•	Researched candidates for the SF Fashion Awards 2017; reached to 5 candidates per category (25 categories including ‘Best Model’ or ‘Best Designer’)
•	Conducted growth marketing strategies, paid acquisition and optimization using SEO, Facebook Ads and Google Analytics – working closely with the design team 
•	Collaborating with the Press and Contacts Manager on Public Relations duties
•	Achieved a Marketing Plan including digital and social media marketing strategy tools for achieving objective of increasing awareness by 80% and promote the whole Tech Fashion Week in San Francisco
•	Engaged attendees and built strategic relationships with professional partners to get sponsored

Marketing Project Manager

Hult Prize Foundation

The Hult Prize Foundation is a not-for-profit organization that encourages the world's brightest business minds to compete in teams to solve the planet's biggest challenges with innovative ideas for sustainable start-up enterprises. Annual Hult Prize winners can make their ideas reality with the help of USD1 million in seed funding.
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This challenge was selected by President Bill Clinton and announced at the 2016 Hult Prize Finals and Awards program New York. 
The 2017 Hult Prize "President's Challenge" is "Refugees - Reawakening Human Potential" and focuses on restoring the rights and dignity of people and societies who may be, or are forced into motion due to social injustices, politics, economic pressures, climate change and war.  Hult Prize also works to restore the rights and dignity of those currently living in informal / illegal settlements. Our aim is to reach 10M by 2022 and believe young people and their collective wisdom is the only way forward. 
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•	Cover the whole event on different platforms (Instagram, Twitter, Facebook)
•	Create visual designs for on-campus promotion 
•	Main point of contact for teams usually leading up to event and during event
•	Help and lead teams through the whole competition weekend
•	Make sure all teams know where to go and what to do, ensure they make it to their designated areas on time (pitch room or peer panel).
•	Work to assist with operations and logistics on the campus

PR Manager & Team Ambassador

🔔 Follow me for daily tips on productivity, digital advertising, and leadership.

Passionate. Creative. Dedicated.

I am an international marketing enthusiast who enjoys connecting people and helping businesses grow globally. 

Having French Hispanic origins led me to develop my cross-cultural curiosity, high adaptability to diverse environments, and an open mindset for everything I do. Driven by international environments, I decided to leave Paris and pursue my Master's Degree in the United States. 
While studying and interning, I had the opportunity to experience life in three international major cities: San Francisco, New York, and Boston where I graduated in 2018. 

Back in Paris, I started working as a Digital Project Manager for brands in various industries such as real estate, luxury, construction, banking, and fashion. 
I believe there is a purpose in everything I do which keeps me passionate, dynamic, and inspired. Bringing people together and getting the best out of each individual is essential to create added value and healthy work relationships which is great because it's also something I love doing!

On my free time I enjoy traveling, hiking, and experiencing different cultures through art and food.

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