Geoffrey Vasquez's Linkedin Analytics

In a private Zoom call today with Charles Miller He revealed what drives results for B2B businesses on LinkedIn. The session was part of 'Growth Ghost' - Dakota Robertson’s private mastermind community. Charles shared how B2B businesses build trust at scale: → Positioning is your competitive moat → The best ghostwriters position, package, and distribute → LinkedIn is STILL the best platform for high-leverage B2B growth It was clear, practical, and grounded in what works. Being in that room reminded me: Content isn’t just content. It’s a passport to new rooms, deeper conversations, and unexpected opportunities. Stay consistent. Stay intentional. The right people are watching... And sometimes, they invite you in. What doors has LinkedIn opened for you? Shoutout to Mike Bolton, Andrew Rodarte, Vinchenso Kendall, Laszlo Konkoly, Kelsey Schaefer, James Barnes for making this community what it is. Connect with me here: >>> Geoffrey Vasquez

Many people want freedom. But they’re scared to give up the paycheck that keeps them in a cage. I’m not here to shame the 9–5. It gave me skills. Stability. Opportunities. But since I was a kid, I knew I wasn’t wired for it. In 7th grade, I started selling candy at school. Made $60 in a week... until a teacher shut me down. That didn’t stop me. It lit something. Because even back then, I felt it: → The system wasn’t built for people like me. → Following the rules didn’t lead to freedom. → Trading time for money felt… wrong. As I got older, the pressure to “play it safe” got louder: ✅ Get a degree. ✅ Climb the ladder. ✅ Wait until retirement to enjoy your life. But the louder the world got, the clearer my inner voice became: There’s nothing safe about settling. So no... I’m not your guy if you want to coast. I’m not your guy if you want to wait 40 years to maybe do what you love. But if you’ve always felt that itch... If you’ve secretly questioned the system but didn’t know how to break free... This is your sign. Your path won’t be easy. But it will be yours. I’m building for freedom. For impact. For legacy. And I’m not doing it quietly. The 9–5 isn’t the villain. The belief that it’s your only option? That’s the enemy. If you feel the same... We’re not crazy. We’re just early.

People on LinkedIn are terrified. "What if my post flops and I have to sit in shame for 3 hours before deleting it?" "What if my ex-client sees this and unfollows me?" Let me save you some time: Nobody's thinking about you. Not your font choices... Or your fifth "3 lessons from Q1" post. B/c they're too busy thinking about themselves. Here's what grabs attention: A little truth. A story that's too real to be fake. That one-liner you said out loud and thought, "dang, that was good." That's what sticks. Because the only thing worse than being judged online... Is being forgettable. Hope this helps. (If not, go rewrite your About section again, I won't stop you.)

Getting likes doesn’t mean your audience will buy. Here’s why you need both (and how to optimize for each): The difference is critical: ✅ Your AUDIENCE Everyone who engages with your content. They spread your message, give feedback And build community around your brand. ✅ Your ICP (Ideal Customer Profile) Smaller group who will BUY from you. The perfect customers who need what you offer. Both need different messaging: → For your ICP: Create targeted MESSAGES that connect their problems to your solution. Make them clear, convincing, and designed to convert. → For your broader audience: Build CONTENT PILLARS that show your expertise, deliver value, and start conversations. Don't pitch too hard here. The common mistake most people make: ✅ Only ICP-focused content = nobody shares it ✅ Only broad content = few sales The winning formula: → Know your ICP (industry, size, role, pain) → Use simple messaging: Problem → Your Solution → Better Future → Build trust with helpful content for everyone → Let engagement guide what you create next Remember: Your messaging sells to your ICP. Your content attracts the audience that helps you reach them. Curious how to balance both in your content? Happy to share how I do it. >>> Geoffrey Vasquez

The 3 ancient secrets to content that actually converts. Many marketers miss at least one. I've analyzed thousands of LinkedIn posts, and the top 1% all use these three persuasion principles from 2,300 years ago. Aristotle called them Logos, Pathos, and Ethos. Here's why they matter for your content strategy: Logos (Logic) speaks to the brain: • Data that proves your point • Research that validates your approach • Statistics that demonstrate results • Step-by-step processes that show how Without logos, your audience thinks: "Sounds good, but where's the proof?" Pathos (Emotion) speaks to the heart: • Stories that create connection • Pain points that resonate deeply • Aspirational outcomes that inspire • Language that evokes feeling Without pathos, your audience thinks: "Makes sense, but I don't care enough to act." Ethos (Credibility) speaks to trust: • Experience that qualifies you • Results you've achieved for others • Testimonials that validate your claims • Consistency that builds reputation Without ethos, your audience thinks: "Good points, but why should I trust you?" The most powerful content combines all three elements. When I started focusing on this framework, my engagement tripled and my conversion rate jumped by 47%. Think about your last five posts. Did they include logical evidence, emotional connection, AND credibility signals? Most marketers lean heavily on just one or two, leaving money on the table. Thanks for reading! Enjoyed this post? Connect with me here: >>> Geoffry

I watched competitors outpace me on LinkedIn. Then I made one strategic decision: Commit to showing up DAILY. With a simple, repeatable system. No more begging co-workers to like my posts. I just posted. Every. Single. Day. Even if it felt uncomfortable. This changed the trajectory of my agency. Which I'm grateful for. Need to grow your brand without dropping everything else you're juggling? Book a call with me. Link is in the bio >>> Geoffrey Vasquez

Everyone’s writing with em dashes lately— And honestly, I get it. They’re sharp. Polished. Stylish. They make your writing feel clean and deliberate. But they’re also starting to feel... expected. Especially in a world where AI-generated content is everywhere. You can spot ChatGPT writing a mile away— Polished sentences. Perfect structure. And yes, a lot of em dashes. That’s why I prefer the ellipsis. Dot. Dot. Dot. I know it’s not everyone’s favorite. Some say it’s lazy or informal. But to me, it adds something that no punctuation rulebook can teach: Tone. Timing. Tension. Ellipses give your words room to breathe. They slow the scroll. They pull people in. They sound human. And that’s what I want from my writing. Not perfection. Not formatting trophies. Just a voice that feels like mine. It’s not that em dashes are bad. I still use them. But if I had to choose between sounding “correct” and sounding like me? I’ll pick the three dots every time. How do you feel about em dashes?