Geoffrey Vasquez's Linkedin Analytics

I've tested 15+ types of LinkedIn posts over 120+ days This one outperformed them all: Opinion takes. Because you can spend time making the perfect carousel or image for you LinkedIn post but when you have a strong opinion, it sparks curiosity. There's also a bit of inherent drama with opinions. You drama freaks. I see you. Push the boundaries. Give a fresh perspective. We all need it.

This hilarious post on r/LinkedInLunatics made me laugh. But... It also reminded me: - Authentic writing isn't easy - Sharing online can feel awkward - Many people are just trying to express themselves Some do it well. Some fail completely. But most are just figuring it out. It’s easy to joke. Harder to speak up. Don't be afraid to speak up. If you need a hand sharing your thoughts because you're probably too busy, book a call with me and let's see if we're a fit. Link in Bio: Geoffrey Vasquez

Imagine if you could reach outside your "immediate network" by making a simple shift that few people talk about. Because you've probably seen it: • Missed opportunities b/c you're unwilling to try something new • Clunky "technically right" pieces ppl across past • Written content screaming "huge announcement" Instead... You could be squeezing the juice out of your LinkedIn effort. (B/c you're on here for a reason, right?) Here's how: 1/ Universal relatable emotions (Forget the industry jargon) • Focus on human feelings behind technical solutions • Ask: "Would my neighbor understand why this matters?" • Frame problems in everyday terms: frustration, hope, ambition 2/ Brand-build with your personal perspective • Tell stories with "When I faced this problem, I..." • Share "I believe..." declarations about your industry • Don't hide behind your company – be the voice people follow 3/ Create content that goes beyond your bubble • Include insights for both decision-makers AND implementers • Use simple metaphors that make complex ideas relatable • Ask questions that invite diverse professional perspectives This is how you balance universal appeal with targeted specificity. Your network engages because it's relevant. Their network discovers you because it resonates beyond industry lines. Hope this helps. Connect with me here: >>> Geoffrey Vasquez

This is Tommy Hilfiger. He didn't create fashion. He created an illusion, and the world bought in. When Hilfiger started in 1985, his brand was: • Unknown to the fashion world • Competing with established giants • And needed a breakthrough strategy Hilfiger needed someone who could turn his vision into instant recognition. Enter George Lois. The ad legend who'd create the strategy to define Hilfiger. Their first task? Create a campaign that would make Tommy instantly famous. Lois presented one audacious idea that would change everything: A single Times Square billboard. Hilfiger used 5 marketing principles to build his fashion empire: 1) Manufactured association • Placing Hilfiger alongside Ralph Lauren & Calvin Klein • Creating instant perceived credibility • Implying recognition before it existed This billboard didn't introduce Tommy, it suggested you already know him. 2) The medium is the message Before Hilfiger, fashion brands relied on: • Magazine spreads • Celebrity partnerships • Retail distribution Tommy used one bold location to create maximum impact. 3) Strategic ambiguity works Tommy understood that: • Curiosity drives investigation • Questions create engagement • Mystery generates demand His billboard offered no explanation, forcing the fashion world to seek answers. 4) Claim your place • Don't wait for permission • Position yourself with the ranks • Act as if you belong The fashion world had no choice but to make room for his boldness. 5) Build perception before product His framework was brilliantly simple: • Create the illusion of success • Convert attention to distribution • Use distribution to drive sales • Convert sales into actual success This perception hack didn't just launch a clothing line. It created a cultural phenomenon worth billions. But today's breakthrough brands aren't using billboards. They're building strategic digital presence that commands the same attention. Because every founder needs to understand Tommy's insight: In a saturated market, strategic audacity creates opportunity. I have one opening for a founder who understands that strategic positioning isn't optional. It's everything. Book an inquiry call: Geoffrey Vasquez

Trying to be everywhere is exhausting. • Waking up dreading what to post next • Directionless to what's working on LinkedIn • Reacting to trends instead of leading with intent And this is destroying your ability to grow. So, while you're on 6 different platforms: • Diluting your message • Confusing potential clients about your value • Burning out chasing "likes" instead of sales Your competitors are outpacing you. You need a system that: 1) Attracts the right prospects 2) Nurtures relationships with storytelling 3) Makes the buying decision a logical next step My clients have seen 3X more qualified leads... All while creating LESS content. When you focus on ONE platform with ONE clear message targeting ONE specific audience, your ROI is a happy camper. Let's build this system for you. Message me here: Geoffrey Vasquez

Breaking down Single Image Linkedin Post Why they work and what not to do.

It takes guts to keep showing up when it feels like nobody's watching. When you're putting your best ideas out there and the silence feels louder than any feedback. When strangers you’ve never met are the ones cheering you on the most. But here’s what I’ve learned: The people who stay consistent through that silence? They make steady progress. They earn trust by showing up. They grow when no one’s watching And that growth sticks. So if you’re still showing up, even without the spotlight? You’re ahead of most. Keep going.

It's easy to obsess over the algorithm. But here’s the uncomfortable truth: The algorithm rewards quality. (Yes, that vague, frustrating word.) Let’s make it tangible. Social platforms want you glued to the screen. Pushing posts that keep your attention. So instead of guessing the next hack… Dial in what you can control: - A scroll-stopping hook - A post that's emotionally resonant or actionable - A perspective that could only come from you Here’s what I’ve learned: – Information is everywhere – A first-person perspective adds uniqueness – The most helpful advice usually comes from lived experiences Make your work mean something but paying attention to subtle cues. Having an immediate "network" on LinkedIn is great. But you build a career-changing audience when you create content that makes people think, "I need to know who wrote this." No matter what platform you're on. Hope this helps. Connect with me here: >>> Geoffrey Vasquez

If you need to vent for a minute. I get it... The LinkedIn change is highly apparent. I've been on here for over 10+ years, and just a few years ago, hardly anyone posted, unless they started a new job or shared some exciting company news. I've been writing for over 4 of those years. Copywriting has been my main expertise and mastery pursuit. I've even transferred those skills to an Account Manager position, where I worked with over 250+ small business owners. But things keep changing. (Especially with AI.) Now everyone is posting. And with ChatGPT, it's opened the door for more "writers." Which I think is great–because before people faced the dreaded "blank page syndrome." That wonderful writer's block. It might make some people feel bitter. Especially the writers who pour passion into every word. But this is why it's that much more important to have a unique "point of view." Because you need to cut through the noise. ... Kinda like in this photo... I made it to varsity my sophomore year of high school but I was benched for two years–sitting on the sidelines for TWO YEARS. This cut my confidence in half and self esteem at an all time low. But you don't need to sit on the sidelines. You can cut through the noise by sharing your unique world view. Even if it's disruptive, polarizing, even just downright YOU. The seat on this field is still open. You know you need to start posting on LinkedIn. So yeah—there’s a link in my bio. Because even with AI, you’re probably a tad bit too busy to start and stay consistent. (And let’s be honest... we both know you need to be here.) Cheers, Geoffrey Vasquez

Networking has brought me the most opportunities in life. Last week, my client received a message from his local mayor. The most interesting part was... He was nervous to post this particular story. I’ve always believed in connecting without conditions. An honest story. A thoughtful post. A shared perspective. Sometimes that’s all it takes to start something meaningful. Connection doesn’t scale the way metrics do. But it compounds in more powerful ways. The right people notice when it’s authentic Geoffrey Vasquez

I use 7 ingredients with every ghostwriting client to make their content convert. (Most writers skip at least 4) Content writing and copywriting are two different 'animals.' One informs. And the other persuades. But the best-performing content blends both. Because conversion content needs to educate and sell. That’s where my 7-ingredient framework comes in. It’s how I help clients: → Grab attention fast → Build trust without fluff → Trigger action without “hard selling” These ingredients are part of a bigger list I pull from my arsenal. If you want content that positions your offer, builds demand, and drives leads... There's a link in my bio to book a no-obligation call. See you then, Geoffrey

Imagine how many fewer posts we'd see if ChatGPT went down. Forget "content," start with something specific: Your feelings. I'm not saying "cry me a river" Justin Timberlake 3 steps to make your writing impossible to replicate: Step #1: Mine your emotional gold Document your meetings, failures, and wins. Not just what happened, but how it made you feel. These emotional responses become your unique content goldmine that no AI can access. Step #2: Sell your perspective You're not on LinkedIn to be another "influencer," you're here to generate business. Connect emotional experiences to your unique position in the market that only you can claim. Step #3: Piece it all together Here's one method: Frame your insights as "Old versus New" because humans crave contrast. It simplifies complex ideas, highlights change, and positions your perspective as the better solution. By anchoring your unique experiences in a before-and-after scenario... You’re not only sharing your viewpoint. You're subtly selling why your way is smarter, more relevant, and worth adopting. Doing all of this yourself can be overwhelming, so I have a solution: Book a free audit - link in profile: Geoffrey Vasquez

3 content pillars you won't stop thinking about in the next 24 hours This helps me with endless ideas. The GAP Framework consists of 3 content types every LinkedIn strategy needs: 1) Authority Content: Your expertise engine. Case studies, how-to guides, and insider knowledge that answers "Why should I trust you?" 2) Growth Content: Your attention magnet. Trending topics, hot takes, and pattern interrupts that expand your reach. 3) Personal Content: Your connection builder. Stories, values, and behind-the-scenes moments that make you relatable. Using just one or two pillars creates an imbalanced strategy. • Authority without personality feels stiff • Growth without substance feels clickbaity • Personal without expertise feels amateur Aim for roughly 50% Authority, 30% Personal, and 20% Growth content in your LinkedIn strategy. What's your current content mix looking like? Geoffrey Vasquez

I keep noticing the same pattern repeating: You might think a post “flops”… But impressions keep climbing. When it’s strong enough, it snowballs. Reaching thousands outside your network. The hidden LinkedIn power. Unlike other platforms. Posts here don’t die in 24 hours. They get a second wind. A third. Sometimes even more. But you have to know how to feed the algorithm. Here’s what I’ve found works best: 1) Keep an idea bank The best posts start as messy notes. Capture everything: random thoughts, voice memos, scribbles. Don’t judge. Just store. 2) Use 30 days as a test lab Treat your first month of content like an experiment. Post consistently. Observe what hits. Then double down. 3) Let strong posts breathe Never delete your posts. Let the algorithm do its thing. LinkedIn keeps surfacing quality for weeks. One of my client's posts received over 200k impressions on ONE post. All because we stayed consistent and let it play out. If getting things rolling on LinkedIn is something you know you need to do, but just haven't gotten around to it yet. DM the word "BRAND" I’ll give you a step-by-step strategy breakdown. Geoffrey Vasquez

The "quote" hook does something subtly powerful: - Tackle objections - Adds trust and voice - Brings you into the conversation with realism We tend to think Copy should avoid being clever and focus only on clarity. But when done right, you can have both. These 6 tactics: - Trigger curiosity fast - Build instant credibility - Keep attention all the way through Copywriting is the reason I fell in love with writing. These are some of the ingredients I use in my LinkedIn ghostwriting process. It's what makes the full content recipe come together. Hope this helps. Connect with me here: Geoffrey Vasquez

First loves don't always last. Except when they reappear years later and prove they were worth waiting for. My unlikely reconnection story: In 6th grade, I passed notes to a girl named Estefania. For six months, we were "official."  At least as official as you can be at 12 years old. (Remember those “Do you like me? Yes or no” notes in grade school? Yeah… she checked “no” on mine.) Then, she moved to Canada. Just like that, my first romance was over. In 2017... Through a surprising twist of fate in Chicago... We rekindled something that had been dormant but never truly gone. We talked. We laughed. We fell in love again. Since 2018, we've been building a life together. Estefania’s a flight attendant. Somehow, we've turned what could’ve been our biggest challenge into our greatest adventure. They say timing is everything in business. I’ve found that’s equally true in love. Sometimes the right person enters your life long before you’re ready for them.