Geoffrey Vasquez's Linkedin Analytics

It's easy to obsess over the algorithm. But here’s the uncomfortable truth: The algorithm rewards quality. (Yes, that vague, frustrating word.) Let’s make it tangible. Social platforms want you glued to the screen. Pushing posts that keep your attention. So instead of guessing the next hack… Dial in what you can control: - A scroll-stopping hook - A post that's emotionally resonant or actionable - A perspective that could only come from you Here’s what I’ve learned: – Information is everywhere – A first-person perspective adds uniqueness – The most helpful advice usually comes from lived experiences Make your work mean something but paying attention to subtle cues. Having an immediate "network" on LinkedIn is great. But you build a career-changing audience when you create content that makes people think, "I need to know who wrote this." No matter what platform you're on. Hope this helps. Connect with me here: >>> Geoffrey Vasquez

Founders know "status" is associated with a strong social presence. 3 ways a LinkedIn ghostwriter helps: LinkedIn rewards visibility. More than any other platform. But writing consistently is hard. Especially when your brain is on: Sales calls, hiring and ops 24/7. Ideas only impact the market if people see them. If nobody knows what you think. How you solve problems. Or what you believe? You’ll lose out to louder (but less qualified) voices. How a LinkedIn ghostwriter helps: 1) Clarify your POV: The right ghostwriter extracts the insights in your brain and sharpens them into bold, strong narratives. 2) Build consistency: You show up daily. Even when you’re too busy to open a doc. 3) Earn trust Your posts begin to attract DMs, podcast invites, partnerships, investors, top-tier candidate applications and the list goes on. You don’t need more hustle. You need more visible authority.

It takes guts to keep showing up when it feels like nobody's watching. When you're putting your best ideas out there and the silence feels louder than any feedback. When strangers you’ve never met are the ones cheering you on the most. But here’s what I’ve learned: The people who stay consistent through that silence? They make steady progress. They earn trust by showing up. They grow when no one’s watching And that growth sticks. So if you’re still showing up, even without the spotlight? You’re ahead of most. Keep going.

Networking has brought me the most opportunities in life. Last week, my client received a message from his local mayor. The most interesting part was... He was nervous to post this particular story. I’ve always believed in connecting without conditions. An honest story. A thoughtful post. A shared perspective. Sometimes that’s all it takes to start something meaningful. Connection doesn’t scale the way metrics do. But it compounds in more powerful ways. The right people notice when it’s authentic Geoffrey Vasquez

Bad LinkedIn advice: 1) Play it safe to avoid polarizing anyone. 2) Talk about “value” but never tell a story. 3) Focus on reach before clarity. 4) Only write for the algorithm. Good LinkedIn advice: 1) Your voice matters more than your vocabulary. 2) Say one thing clearly, not ten things vaguely. 3) Write to build a connection and community. 4) Authority is built through consistency. And if you’re outsourcing: Work with someone who knows how to write in your voice. Anything you would add?

Imagine if you could reach outside your "immediate network" by making a simple shift that few people talk about. Because you've probably seen it: • Missed opportunities b/c you're unwilling to try something new • Clunky "technically right" pieces ppl across past • Written content screaming "huge announcement" Instead... You could be squeezing the juice out of your LinkedIn effort. (B/c you're on here for a reason, right?) Here's how: 1/ Universal relatable emotions (Forget the industry jargon) • Focus on human feelings behind technical solutions • Ask: "Would my neighbor understand why this matters?" • Frame problems in everyday terms: frustration, hope, ambition 2/ Brand-build with your personal perspective • Tell stories with "When I faced this problem, I..." • Share "I believe..." declarations about your industry • Don't hide behind your company – be the voice people follow 3/ Create content that goes beyond your bubble • Include insights for both decision-makers AND implementers • Use simple metaphors that make complex ideas relatable • Ask questions that invite diverse professional perspectives This is how you balance universal appeal with targeted specificity. Your network engages because it's relevant. Their network discovers you because it resonates beyond industry lines. Hope this helps. Connect with me here: >>> Geoffrey Vasquez

This hilarious post on r/LinkedInLunatics made me laugh. But... It also reminded me: - Authentic writing isn't easy - Sharing online can feel awkward - Many people are just trying to express themselves Some do it well. Some fail completely. But most are just figuring it out. It’s easy to joke. Harder to speak up. Don't be afraid to speak up. If you need a hand sharing your thoughts because you're probably too busy, book a call with me and let's see if we're a fit. Link in Bio: Geoffrey Vasquez

If you need to vent for a minute. I get it... The LinkedIn change is highly apparent. I've been on here for over 10+ years, and just a few years ago, hardly anyone posted, unless they started a new job or shared some exciting company news. I've been writing for over 4 of those years. Copywriting has been my main expertise and mastery pursuit. I've even transferred those skills to an Account Manager position, where I worked with over 250+ small business owners. But things keep changing. (Especially with AI.) Now everyone is posting. And with ChatGPT, it's opened the door for more "writers." Which I think is great–because before people faced the dreaded "blank page syndrome." That wonderful writer's block. It might make some people feel bitter. Especially the writers who pour passion into every word. But this is why it's that much more important to have a unique "point of view." Because you need to cut through the noise. ... Kinda like in this photo... I made it to varsity my sophomore year of high school but I was benched for two years–sitting on the sidelines for TWO YEARS. This cut my confidence in half and self esteem at an all time low. But you don't need to sit on the sidelines. You can cut through the noise by sharing your unique world view. Even if it's disruptive, polarizing, even just downright YOU. The seat on this field is still open. You know you need to start posting on LinkedIn. So yeah—there’s a link in my bio. Because even with AI, you’re probably a tad bit too busy to start and stay consistent. (And let’s be honest... we both know you need to be here.) Cheers, Geoffrey Vasquez

I use 7 ingredients with every ghostwriting client to make their content convert. (Most writers skip at least 4) Content writing and copywriting are two different 'animals.' One informs. And the other persuades. But the best-performing content blends both. Because conversion content needs to educate and sell. That’s where my 7-ingredient framework comes in. It’s how I help clients: → Grab attention fast → Build trust without fluff → Trigger action without “hard selling” These ingredients are part of a bigger list I pull from my arsenal. If you want content that positions your offer, builds demand, and drives leads... There's a link in my bio to book a no-obligation call. See you then, Geoffrey

Every piece of content should answer one question. A mistake I see far too often: "What's in it for me?" The missing filter. Even with personal stories or vulnerable moments. Sharing experiences is important. But what can the reader take away from it? That's when it's valuable. A lesson. A shift in perspective. A useful reminder. If your story doesn’t help the reader reflect, learn, or see themselves in it, it’s just self-expression. And there’s a difference between being seen and being of service. Before you hit publish, pause and ask: Does this give the reader something they can use, or is it just something I needed to say? A mistake I used to fall into often until I made this simple change.

3 content pillars you won't stop thinking about in the next 24 hours This helps me with endless ideas. The GAP Framework consists of 3 content types every LinkedIn strategy needs: 1) Authority Content: Your expertise engine. Case studies, how-to guides, and insider knowledge that answers "Why should I trust you?" 2) Growth Content: Your attention magnet. Trending topics, hot takes, and pattern interrupts that expand your reach. 3) Personal Content: Your connection builder. Stories, values, and behind-the-scenes moments that make you relatable. Using just one or two pillars creates an imbalanced strategy. • Authority without personality feels stiff • Growth without substance feels clickbaity • Personal without expertise feels amateur Aim for roughly 50% Authority, 30% Personal, and 20% Growth content in your LinkedIn strategy. What's your current content mix looking like? Geoffrey Vasquez

I keep noticing the same pattern repeating: You might think a post “flops”… But impressions keep climbing. When it’s strong enough, it snowballs. Reaching thousands outside your network. The hidden LinkedIn power. Unlike other platforms. Posts here don’t die in 24 hours. They get a second wind. A third. Sometimes even more. But you have to know how to feed the algorithm. Here’s what I’ve found works best: 1) Keep an idea bank The best posts start as messy notes. Capture everything: random thoughts, voice memos, scribbles. Don’t judge. Just store. 2) Use 30 days as a test lab Treat your first month of content like an experiment. Post consistently. Observe what hits. Then double down. 3) Let strong posts breathe Never delete your posts. Let the algorithm do its thing. LinkedIn keeps surfacing quality for weeks. One of my client's posts received over 200k impressions on ONE post. All because we stayed consistent and let it play out. If getting things rolling on LinkedIn is something you know you need to do, but just haven't gotten around to it yet. DM the word "BRAND" I’ll give you a step-by-step strategy breakdown. Geoffrey Vasquez

Make it easy for leaders to "follow you" by doing this tiny profile action: There was a recent LinkedIn update. Now you can easily turn on your follower count. Follow these 3 steps: 1) Head to "Settings & Privacy" Right under "me" and "account" (top right-hand corner) 2) Navigate to "Visibility" And scroll down to where it says "followers" 3) Click "follow as primary" Now it's turned on. And you're set. But this isn't about vanity metrics, instead... We're making it SIMPLE to click the "FOLLOW" button, which increases the "subtle social subconscious authority" in ppl's minds. Hope this helps! Connect with me here: Geoffrey Vasquez

The "quote" hook does something subtly powerful: - Tackle objections - Adds trust and voice - Brings you into the conversation with realism We tend to think Copy should avoid being clever and focus only on clarity. But when done right, you can have both. These 6 tactics: - Trigger curiosity fast - Build instant credibility - Keep attention all the way through Copywriting is the reason I fell in love with writing. These are some of the ingredients I use in my LinkedIn ghostwriting process. It's what makes the full content recipe come together. Hope this helps. Connect with me here: Geoffrey Vasquez