George Mastorakis's Linkedin Analytics

At Synthesys AI Studio, I serve as the Head of Growth Marketing, leading scalable strategies that transformed the platform from a single login page to a $1M ARR SaaS powerhouse. With no VC backing, I architected lean growth systems that outperformed well-funded competitors, proving that strategy and execution can outmatch budget. Strategic Growth Leadership: Market Positioning & Go-to-Market Strategy: Defined the Unique Value Proposition (UVP) and Ideal Customer Profile (ICP), positioning Synthesys as the only AI suite you will need. Spearheaded Product Hunt launches that secured #1 Product of the Day, driving massive traffic and user adoption with zero ad spend. Revenue Scaling & Expansion: Executed full-funnel marketing strategies that scaled revenue from $0 to $1M ARR in record time. Integrated affiliate programs, referral systems, and cross-channel campaigns to maximize reach and drive sustained growth. Smart SEO & Competitive Positioning: Developed an SEO strategy focused on smart keyword targeting and strategic landing page design to compete against VC-backed giants. Drove traffic from 0 to over 100K visitors through targeted long-tail keywords that bypassed high-budget competition. CRO & UI Enhancements: Led conversion rate optimization projects to streamline user journeys and increase conversion rates. Enhanced UI design to remove friction and boost engagement. Email Marketing & LTV Optimization: Built automated email sequences for cross-sells, upsells, and re-engagement, increasing Lifetime Value (LTV) and retention. Paid Acquisition & Digital Campaigns: Directed Google Ads and Social Media Campaigns, optimizing for high ROI with smart bidding strategies and A/B testing. Data-Driven Experimentation & Optimization: Systematically tested and optimized: Landing pages → Smart design and keyword optimization for lean growth. Email subject lines → Iterative testing for better open rates. Ad creatives and CTAs → Focused on high-performing messaging. Collaborated with server-side tracking experts to implement pixel-perfect analytics, ensuring complete visibility into user journeys and campaign performance. Vision for the Future of SaaS Growth: I believe the future of SaaS growth lies in asymmetric strategies—targeting smaller channels where big players are inefficient. Lean startups can outmaneuver larger competitors by exploiting micro-markets and high-intent gaps that are often ignored. My focus is on building systems that leverage precision targeting, smart SEO, and data-driven marketing, proving that strategy can outmatch budget.