George Brontén's Linkedin Analytics

Why is it so hard to help salespeople sell better? We’re investing billions a year in training, coaching, and technology. What do sales teams have to show for it? Not much. 47% of salespeople still fail to meet their quota (according to CSO Insights). The sales profession is in an effectiveness crisis! After spending years of hiring and firing salespeople, I realized that my leadership was the main problem. These three main assumptions led to the 3 faulty assumptions that I made: 1) Salespeople know what to do with whom, why and when 2) Salespeople have the discipline to do what’s needed 3) CRM systems were built to help salespeople sell The reality is that salespeople are not born and CRM systems were designed with the same faulty assumptions: that salespeople know HOW to sell and should just “log what they’ve done.” When I realized my own mistakes, I decided to build software to bridge the gap between sales strategy and execution, and to team up with sales experts worldwide. By adding the HOW to sell to the CRM, we help b2b sales teams to increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning Sales Enablement CRM to replace your old-school CRM system or complement it. LET’S CONNECT: If you’re interested in sales effectiveness - let’s connect to share ideas about how to elevate the sales profession.