George Brontén's Linkedin Analytics

Why is it so hard to help salespeople sell better? We’re investing billions a year in training, coaching, and technology. What do sales teams have to show for it? Not much. Less than 47% of salespeople fail to meet their sales goals. The sales profession is in an effectiveness crisis! After spending years of hiring and firing salespeople, I realized that three of my assumptions were wrong: 1) Salespeople know what to do with whom, why, and when 2) Salespeople have the discipline to do what’s needed 3) CRM systems were built to help salespeople sell The reality is that salespeople are not born, and CRM systems were designed with the same faulty assumptions: that salespeople know HOW to sell and should just “log what they’ve done.” When I realized my own mistakes, I decided to build software to bridge the gap between sales strategy and execution and to team up with sales experts worldwide. Adding the HOW to sell to the CRM, we help B2B sales teams increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning B2B Growth Platform to replace your old-school CRM system (or complement it if you can’t throw it out.) LET’S CONNECT: If you’re interested in sales effectiveness - let’s connect to share ideas about elevating the sales profession.