Uber

Head of Global Third Party Strategy and Growth | Uber Mobility

Head of Delivery Planning & Product Operations for Eats, Ads, Membership

JPMorgan Chase & Co.

2019-2021
Product Manager for JPMC's Next Generation Authentication Product
Business Development Lead for Identity Strategy and Innovation 

2018-2019
Chase Pay Strategy Lead

VP, Digital Strategy [Product Management]

Lincoln Financial Group

• Managed diverse Product portfolio in agile environment 
• Led creation of Retirement strategic plans and executive presentations   
• Led a talented team focused on hiring, performance management, development and resource planning

Director, Retirement Plan Services Strategy and Finance

•Development and oversight of Organizational Effectiveness Plan impacting three departments (Advertising, Brand and Enterprise Communications).  
•Development and oversight of annual marketing strategic plan.  
Key responsibilities include:
-Lead strategy workshops with three department leads to identify long-term and short-term outcomes that advance organizational objectives, including but not limited to; focusing on the fastest growing consumer segments and maintaining industry-leading risk management.

Chief of Staff to Lincoln Chief Marketing Officer

• Led enterprise-wide program to deliver Lincoln’s brand at every touch point of Life and MoneyGuard® product life-cycles. 

• Completed a comprehensive current-state assessment of the Business Retention area of Lincoln’s Customer Experience Department, identifying 3 crucial opportunities for cross-promotion and in-force optimization based on newly defined customer segmentation.
-Identified 35 cases of potential fraud, totaling $87MM in face value, through proactive premium pilot
-Drove $700K in additional earnings in year one, compounding to $2-3MM over the next five years

Lead Brand Strategist - Operations 

Hudson City Savings Bank

Enterprise Risk, Summer 2012
•Identified predatory brokers though extensive data analysis 
•Analyzed industry versus bank trends

Security, Summer 2011
•Created tracking document for monthly security reports
•Isolated trends in monthly security reports
	
Accounting, Summer 2010
•Calculated vendor balances in accounts receivable
•Tracked and recorded daily wire transfers

Credit Risk Intern 

Johnson & Johnson

•	Proposed marketing strategy with a 4% return on revenue (ROR)
•	Authored first standard operating procedure (SOP) for Lubriderm Facebook Page
•	Analyzed monthly sales report and identified opportunities for growth
•	Worked with design teams to create and distribute promotional materials
•	Met with professional sports team (New York Red Bulls) to discuss promotional arrangement

Brand Management Co-Op

Penn State University

•Implemented laptop and phone charger program at the student center
•Managed Twitter and Facebook accounts

Social Media Manager

United Nations

•Attended United Nations committee sessions and prepared summaries for WIT publications
•Organized yearly Chernobyl conference
•Led team in securing attendance from major delegations

World Information Transfer

Oppenheimer & Co.

•Summer 2008 Intern: National Sales, Executive Office – Drafted communication for EVP, set up system for allocating and invoicing client entertainment events	 
		
•Summer 2007 Intern: Asset Management – Researched company financials, identified potential investors

Executive Office Intern

Senior strategist with proven track record of turning data-driven strategies into successful execution - diverse background in product management, brand and operations  

Taplio

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Genevieve Farrell, MBA's Linkedin Analytics