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Feeling like LinkedIn is a maze you can't navigate to reach your ideal clients? Just like many coaches and founders, I found myself at a crossroads with LinkedIn. In 2020 I started my first business from scratch and picked LinkedIn as my one social media channel to focus on. I needed to get clients and spent most of my week on here, learning how to optimise my profile, content, connections, DMs, and webinars in order to build the business. I worked hard and got clients within the first few weeks, and continued this effort over the next few years. Over time I needed to turn it into a repeatable system. While I started out in business was helping clients productise their expertise, they kept asking for something else - how to build their own LinkedIn audience and get clients like I had. They shared their struggles: → Meaning to be more intentional on LinkedIn → Relying on referrals but not know how to 'get' clients → Not sure how to show up online in a way that's authentic to them → Not sure what or how to post to make it engaging → Unclear how to grow your audience while still running your biz In short - they needed a system that worked. So I started teaching what I had learned. It worked for them - both coaches and founders. They then asked me to do it for them - which also worked. We focussed on: → Optimising their profile for their ideal target client → Creating engaging content to start conversations → Connecting intentionally with ideal target prospects → Direct Messaging with intention & relationship → Creating Webinars / Trainings to attract leads → Utilising search filters and Sales Navigator This worked, no matter the size of their audience due to the level of intentionality we used. Levels beyond what they had been using. I now help coaches and founders create a LinkedIn Flywheel that builds their brand and business using content, connections and webinars. You can build your own LinkedIn Flywheel. Go to my featured section to: → Learn for free - 30 min training → Get the Online Course to learn and take action → Get Coaching 1:1 / Have me do it for you (limited spaces) Want to chat? Book in for an obligation free Clarity Session. Alternatively email me at [email protected] To your success and impact. Greg
Check out Greg Burgoyne's verified LinkedIn stats (last 30 days)
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