Softpers

I created LinkedIn content for 2 C-Suite profiles on LinkedIn + Website Copy.

Freelance Writer

Physiotherapy Online Ltd 

Built a brand and brought 8 leads for this Remote Physiotherapist.

Social Media Manager

Turn Leads → Clients with Authoritative (my)* Content

Hi, I'm a short-form copywriter who loves to see words in action

And you know what happens when words take the best actions? 
You see Leads, Sales, $$$

But for that, you first have to win clients.

How to win Clients? 
One word: Trust.

But building trust isn't as easy as I wrote. 

You have to give solid reasons.

Reasons like: 
What makes you unique from your competitors? 
What sets your offer apart? 
What's your story? 
What's your process? 
What results can you deliver?

When you talk about these things in the form of content, you become an irresistible option for your clients.

The more you share, the more they'll see you in their feed, and that's how you win their trust.

I would love to help you build that trust through my words on LinkedIn. If you're in the B2B space, then drop me a DM.

BOF” and “MOF” content nurture and convert LEADS.
But how about TOF content?

It surely grabs attention.

But how does it convert Reader → Buyers?

TOF content usually catches attention when we start off with something like this:

1) The 5 Habits of Highly Effective CEOs (and How They Got There)

2) Feeling Overwhelmed by Student Loan Debt? You're Not Alone. Here's How to Manage It.

3) From Startup to Industry Leader: How This Entrepreneur Built a Billion-Dollar Brand

4) 5 Ways Artificial Intelligence Will Transform Our World

These are some examples of TOF content that we get to see on social media. It’s pretty good in terms of hitting the pain points while catching their attention with something desirable.

But one thing that it’s still missing is “Personalization.”

You see, the main meaning behind a personal brand is to add personality to your brand/social media presence.

That personality is uncovered in the form of your beliefs, story, incidents in your life, and your unique perspectives. Now, how do you add personality to your TOF content?

Here’s how I would do it:

→ I lost 20 pounds in 3 months and 50 pounds in 5 months. 5 habits that built my momentum and took me from 20 lbs → 50 lbs lost in record time.

→ Here’s how I managed student loan debt (sharing after spending 10 months in the trenches of self-doubt).

→ I spent 10 hours analyzing Russell Brunson’s multi-million-dollar funnel. He’s using a 5-step copywriting formula that is consistent in his marketing campaigns. Here’s how you can apply it in your 3-month content strategy.

→ I used to hate ChatGPT but it still saved my content creation time from 6 hours to 1 hour. Here’s how you can use AI tools to future-proof yourself and improve workflow.

It’s still TOF content but now it has more relevancy, authority, and authenticity.

Make these changes and make your TOF content more authoritative as well.

Taplio

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