Danny Mallinder's Linkedin Analytics

Cold DMs aren’t clever. They’re just cold. Relationships build trust before you ask. We’ve glamorised “outreach” so much, we forgot the basics. No one replies to a stranger. Founders winning in 2025 know: → People reply to names they recognise → Comments win over cold requests → Trust begins before the DM lands Relationship-led GTM isn’t slower. It’s smarter. It’s stickier. And it’s 6X more effective. Want to see how I do this for clients, using one simple system? Drop a comment or DM me “RELATE” and I’ll show you. #relationshipselling #gtmstrategy #founderinsights #startupgrowth

The #1 mistake keeping founders stuck Scaling requires subtraction, not addition In the early days, wearing every hat makes sense. You’re scrappy. You’re close to the customer. You’re making it work no matter what. But what gets you started... won’t get you scaled. The real bottleneck? You’re doing too much. → Still scheduling your own meetings? → Still approving every design tweak? → Still managing all the marketing? That’s not leadership. That’s friction. Here’s the shift: → Use tools before hiring people → Document before you delegate → Create SOPs for repeatable tasks → Empower others with clear outcomes Scaling isn’t about doing more. It’s about removing yourself from the centre. Your role? Vision. Culture. Growth. Strategy. Everything else? Design it to run without you. What’s one thing you’re still doing that you know you shouldn’t be? Drop it below — and let’s talk about how to systemise it. #founderfreedom #scalingup #delegation #entrepreneurship #startuptips

The future of GTM strategy 7 key shifts to watch out for... Startup GTM is evolving. Here’s how: 1. Funnels → flywheels 2. Spray-and-pray → precision targeting 3. Product-first → problem-first 4. Cold outreach → warm engagement 5. One-size-fits-all → personalised journeys 6. Siloed teams → unified execution 7. Vanity metrics → value metrics GTM strategy is constantly evolving, and staying on top of the latest shifts is essential for success. #gtmstrategy #startupgrowth #customercentric #agilemarketing #startuptips

Build a business you don’t need to escape Hustle fades. Burnout lingers. Startup revolution, new rules. Say goodbye to the grind. Hello to sustainable momentum. Startup culture has glamorised burnout for too long. But founders are waking up to a better way. Here’s the shift: Mental health isn’t a perk. It’s a prerequisite for long-term success. Ask yourself: → Does your biz support your well-being? → Are you building for freedom or stress? → Is your calendar draining or energising? → Will this still matter in 10 years? If the answer is no—something needs to change. A calm mind makes sharper decisions. A well-rested founder scales smarter. A business that fits your life fuels real freedom. The goal isn’t to grind harder. It’s to stay in the game longer. What’s one small change you’ve made to protect your peace? Share it below. #founderwellness #mentalhealthfirst #startupculture #foundermindset #longgame #futureofstartups #intentionalbusiness

Funnels are out. Flywheels win. The old GTM model is slowing you down. Funnels were built for one-time conversions. But startups today need momentum. Founders are realising that real growth doesn’t come from pushing leads through a pipe. It from creating a system that feeds itself. That’s what the flywheel does: → Each customer adds flywheel force → Every experience increases retention → Great success stories drive new demand Instead of linear thinking, think loops. Build systems that: → Delight at every touchpoint → Turn your users into advocates → Push feed value back into the top In 2025, the most effective GTM isn’t a funnel — it’s a loop that compounds. Are you building a flywheel? Share your experience below. #gtmstrategy #startupgrowth #customercentric #agilemarketing #startuptips

Remote-native is the new default Talent isn’t local anymore. And neither are teams. The best founders know: The old office-first playbook doesn’t work anymore. Remote-native startups are winning because they unlock: → Access to global talent pools → Focus on results, not desk time → Culture built on trust, not timecards → Lower burn without sacrificing quality You don’t need ping-pong tables or open-plan offices. You need alignment, async systems, and great people — anywhere. The shift to remote-native isn’t a trend. It’s the infrastructure of modern startups. Where’s your team working from right now? Drop your city — or your favourite remote tool. #remotenative #futureofstartups #globalteams #founderstrategy #asyncculture

Rethink what you’re measuring Vanity metrics don’t drive growth Wrong metrics give you the wrong map. Many GTM teams are navigating blind. Tracking followers, likes, and reach feels good. But it rarely translates to pipeline or profit. Here’s what to focus on instead: → Deals driven by social proof and trust → Content that sparks real buying intent → Demos booked from warm interactions → Conversations that move leads forward True GTM success isn't about being seen. It's about building momentum that converts. What’s one metric you’ve stopped tracking this year? Drop it below — let’s reset the dashboard. #gtmstrategy #growthmarketing #startups #b2bsales #founderinsights

The 7 habits of highly effective startups. Success isn’t random. It’s designed. Startup culture has changed. And so has the path to building something meaningful. Today’s best founders aren’t just hustling harder. They’re building smarter, with intention, clarity, and resilience. Here are 7 habits shaping the most effective startups in 2025: → Ship MVPs early, learn as you go → Build community before product → Bootstrap before raising funding → Hire remote, go global early → Share wisely, protect your edge → Mental health > founder burnout → Diverse teams make better calls These shifts aren’t trends. They’re signs of a smarter, saner startup era. One where freedom, fulfilment, and focus win over hustle and burnout. Which habit are you focused on right now? Share it in the comments. #startups #founderstrategy #mvp #startupgrowth #productivity #futureofwork #intentionalgrowth

Share the journey, not your leverage Transparency builds trust — not traction The startup world is obsessed with building in public. And sure, transparency is powerful. But here’s the shift: The best founders aren’t sharing everything. They’re sharing with intention. They know: → Not all updates build credibility → Every post builds trust or confusion → Share too soon and risk losing trust → Share the why, but hold back the how Building in public isn't about putting your whole playbook online. It’s about shaping perception — and building belief. Show the story. Share the mission. Make it real. But hold your leverage. Your traction isn't content. Your narrative is. What’s your take on building in public? Share your thoughts below. #buildinpublic #startups #founderstrategy #brandnarrative #futureofstartups

Most people are AI-assisted. The future is AI-native. Being AI-native doesn’t mean you use AI. It means you build around it. Here’s the difference: → AI-assisted = “Let’s add ChatGPT to speed this up.” → AI-native = “If AI was here from day one, what would we remove?” It’s not just a tech shift. It’s a mindset shift. The AI-native creator or founder: • Delegates thinking loops to machines • Designs smarter systems, not checklists • Builds products, couldn’t exist without AI You stop being the operator. You become the strategist. And the most valuable thing you can develop now? → AI fluency. Not more tools. But better thinking. The future isn't about AI tools. It's about AI intuition. Want to build something truly AI-native? I help founders build AI-native strategies, with clear messaging, lean GTM, and trust-based traction. If that’s what you’re working on, I’d love to hear about it. #ainative #founderstrategy #gtmstrategy

Your sales calls are losing you deals Buyers want clarity not conversations The best buyers don’t want to jump on a call. They already know the outcome they want — they just need a clear, low-friction way to say yes. Traditional high-ticket sales rely too much on pressure and persuasion. The result? Missed opportunities and longer cycles. After helping dozens of founders refine their sales systems, I’ve noticed what works now: → A short video that shifts perspective → A doc that outlines the full offer → Async tools for easy follow-up Less pressure. More ownership. Higher close rates. Curious if this matches what you're seeing too? Would love to hear your take. #highticketsales #growthstrategy #clientacquisition

Want to grow? Fire yourself. Founders who scale learn to let go. If you’re still doing everything in your business, you’re not the CEO — you’re the bottleneck. The truth is: You can’t scale a business you’re stuck inside. Here’s the shift founders need to make: → Delegate low-leverage tasks → Systemise anything repeatable → Document what works so others run it → Protect time for strategy, vision, growth Burnout cost me two 7-figure businesses. Now I help founders avoid that mistake. You didn’t start a business to be busy. You started it for freedom. And freedom comes from trusting the systems you build. What’s one task you know you should delegate — but haven’t? Drop it in the comments and let’s talk strategy. #founderfreedom #delegation #startupstrategy #scaleyourbusiness #systemsthatscale #entrepreneurlife

Build a business that serves your life. Stop building for profit. Chasing revenue is easy. Designing a business that "fits you" takes thought. Your business should do more than make money — it should support the life you actually want. What I’ve learned working with founders: → Build around passion and strengths → Keep it simple, avoid complexity → Prioritise time freedom & control → Focus on service & real value → Stay flexible as life evolves Your business is not just a machine for growth. It’s the vehicle for the life you want to live. Pause and ask yourself: → Does it give me freedom, or tie me down? → Does my business energise me daily? → Will it still fit my life a year from now? Build with intention. Success isn’t scale — it’s alignment. What are you designing your business around? #lifestyledesign #founderfreedom #intentionalbusiness

Warm up before you reach out. Cold DMs kill trust before you even start. Most outreach still feels like spam: Spray. Pray. Hope for a reply. But trust is the new currency. And it starts before the first message is sent. Here’s why message-led engagement works: → Your name is familiar before the pitch → Your message should invite, not chase → You create space, not pressure → Trust builds before the first call The best founders don’t just send messages. They design them. They show up early. They create signal. They lead with value. Want more replies? Stop starting cold. Start by designing your message to warm the room before you walk in. How do you build trust before the ask? Drop a comment, I would love to learn how you do it. #messagedesign #founderstrategy #warmoutreach #formdsgn #gtmclarity

Build for problems, not just products Features don’t sell, relevance does. Too many founders lead with features. They build something cool and then search for a market. But the best startups don’t chase novelty — they solve pain. Here’s why “problem-first” wins: → Clear problems create clear messaging → You attract customers, not just curiosity → Validation comes before development → Your GTM strategy writes itself Building a business around real problems is the ultimate unfair advantage. Because people don’t buy products. They buy solutions to things that matter. What problem are you solving, and for who? Drop it in the comments. #gtmstrategy #startups #productmarketfit #earlystagefounder #customerfirs

From side hustle to startup, step by step Most wait too long to take the leap Most founders start with a late-night idea... - Skill they’ve honed quietly for years - A problem they’ve lived through And then? They test. Not with investors — but with tiny experiments: → A landing page and a Stripe link → A service offer shared with 10 people → A simple ebook or digital product Side hustles are powerful because they’re built on real life — not theory. But the leap to full-time founder? That takes clarity and a plan. Here’s how I help clients make the jump: → Validate ideas w/ feedback & pre-sales → 5–10 clients before quitting the day job → Lean tools to launch w/ almost zero cost → Systems to support growth from day one The truth is: You don’t need funding to start. You need traction. And with the right strategy, your tiny side project can become a real business — one that gives you freedom, fulfilment, and cash flow. What’s the one thing holding your side hustle back right now? Drop it in the comments — I’ll reply with advice. #bootstrap #sidehustle #earlystagefounder #businessgrowth #leanstartup #founderfreedom #solopreneur

Start lean. Build smart. VC isn’t required to get started. Big rounds make headlines. But quiet bootstrapped founders are building the most resilient startups in 2025. Why? Because lean forces clarity. You focus on solving real problems, not impressing investors. And when you control your capital... You control your freedom. Here’s what smart bootstrapped founders are doing instead: → Launching MVPs with zero-code tools → Monetising early to validate demand → Building in public to attract believers → Skipping vanity metrics for real revenue Bootstrapping doesn’t mean thinking small. It means growing with intention — on your own terms. And when the time is right? You can raise on leverage — not desperation. Are you bootstrapping your startup? Share how you’re making it work. #bootstrapfounder #earlystagegrowth #futureofstartups #vcalternatives #founderfreedom

Startup revolution, new rules Say goodbye to the hustle. Say hello to intentional growth. Startup culture has evolved — and it's for the best. Today's founders are reshaping the game with freedom, mindful intention, and sustainability leading the way. One of the biggest shifts? Community-first. Before launching products, the smartest founders are building relationships. They know: → People share what they truly believe → Early users shape better products → Loyal fans drive your best growth This isn’t just about marketing. It’s about meaning. About connection. About trust. In 2025, founders who lead with community will win — because they’re not just chasing users. They’re inviting believers into the journey. What’s one way you’re building community this year? Share it below. #communityfirst #startupculture #intentionalgrowth #founderstrategy #futureofstartups

The new rules of building startups Hustle is out. Thoughtful growth is in. Startup culture isn’t what it used to be. And that’s a good thing. Founders today are rewriting the playbook, choosing freedom, intention, and sustainability over burnout. Here are 7 key shifts shaping the future of startups: 1. MVPs in motion. Speed matters. Launch small, test fast, repeat often. 2. Community-first. Build the network before the product, relationships win. 3. Bootstrap by default. Start lean. VC is a choice, not a requirement. 4. Remote-native. Great talent is everywhere. Your team can be too. 5. Build in public (strategically). Share your journey, but keep leverage. 6. Mental health > hustle. Well-being isn’t a perk, it’s a priority. 7. Diversity = stronger startups. Different perspectives drive better decisions. The founders thriving in 2025 and beyond? They’re not just moving fast. They’re moving smart. Which of these shifts are you embracing? #startups #businessstrategy #foundermindset

Personalisation wins. Templates don’t. One-size-fits-all is a growth killer. The days of generic funnels are numbered. Founders who treat every lead the same? They lose attention. And trust. Why? Because people don’t want a journey, they want their journey. Today’s GTM strategy is about: → Give leads what they need next → Map journeys by stage, not persona → Speak to the right person, right time → Adapt content — not one-size-fits-all The more relevant the experience, the more traction you earn. And the best part? You don’t need complex tech to do this. Just a simple system that listens, learns, and guides. In 2025, personalisation isn’t a luxury. It’s the standard. Where are you still using cookie-cutter messaging? Drop an example, I’ll suggest a fix. #gtmstrategy #personalisation #startupgrowth #customerjourney #founderinsights