Danny Mallinder

Holding company for my personal brand & growing business portfolio.

Founder, Director

Mallinder Consulting

Helping early-stage entrepreneurs & digital-first startups w/ validation.

Founder, Advisor

Gocreative

Providing research, strategic consulting, and education on creativity.

Generate Listings

Leading Real Estate marketing agency specialises in lead generation.

Head of Business Growth

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Mobile Entrepreneur Magazine

Digital magazine on iTunes, interviews with mobile startup founders.

Founder

Pulsemobi Media

Mobile performance advertising analytics platform for media buying.

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

My passion is exploring the interaction between art, emerging technologies and design to be informed of future trends and create new business ideas. I apply critical thinking and creative problem-solving to help clients and partners worldwide achieve their business goals.

Is your brand memorable? 
 
It's boring. 
 
Do this instead... 
   
Create a strong emotional connection. 
 
Why do some brands become a part of our lives, while others fade into oblivion? 
   
It's all about creating an emotional bond through: 
   
- authentic storytelling 
- customer-centric experiences 
- engagement that resonates personally 
   
Build a brand that not only exists but lives in the hearts of your audience. 
   
#branding #emotionalconnection #customerengagement

Age is just a number in entrepreneurship... 
 
A barrier or just a mindset?   
 
Often, we hear that the digital world is a young person's game. But is it, really?  
 
- age brings experience  
- experience equates to insight  
- Insight translates into strategic decisions 
 
In turning skills and passions into profitable online businesses, age can indeed be an asset.  
 
The depth of professional history aids not just in idea generation but in navigating the complexities of building and growing a business.  
 
Don't let societal norms define your entrepreneurial journey. Leverage your years of experience as your unique advantage.  
 
#ageismInbusiness #digitalentrepreneurship #onlinebusiness

How well do you know your audience. 
 
Do you have the data? 
 
Understanding your target market goes beyond demographics and purchasing habits. 
 
- listen to their pain points 
- delve into psychographics 
- engage with their feedback 
 
The closer you are to your customer's journey, the more tailored and impactful your solutions will be. 
 
Build a connection that transcends transactions. 
 
#customerinsights #audienceengagement #businessstrategy

Embarking on the entrepreneurial journey takes more than just passion... 
 
...It demands a deep connection with your chosen path.   
   
So, how do you ensure that your business idea doesn't just become another statistic?  
 
Begin by aligning your venture with your core values, competencies and interests.  
 
This isn’t just about finding a gap in the market; it’s about finding a market that fits you - the essence of founder-market fit.   
   
Reflect on these points:  
 
- what drives you?  
- what are you exceptionally good at?  
- what does success mean beyond money?  
 
The intersection of these answers is where true potential lies.   
   
Remember, entrepreneurship is not a sprint but a marathon. Choose a path that fuels your passion and resilience for the long haul.    
   
#foundermarketfit #entrepreneurialjourney #businessalignment

Founder solopreneur building a business portfolio to 7-figures. Helping entrepreneurs find product-market fit. Click + Follow for posts on Ai, trends in business.

Why is founder-market fit important for a successful business?

What are some tips for a successful entrepreneurial journey?

How do core values impact business success?

How do you treat your loyal customers? 
 
Outperform your competition... 
  
Why do businesses with loyal customers outperform the competition?   
  
It all boils down to one thing: listening.  
  
- act on their feedback 
- truly hear your customers  
- continuously improve your offer  
  
This creates a loop of trust and loyalty, driving sustainable growth.  
  
Make customer feedback your most valuable tool.  
  
#CustomerFeedback #Loyalty #BusinessGrowth

Feeling overwhelmed by your multitude of passions? 
.   
. 
Transforming multiple interests into a focused business model may seem like an insurmountable challenge.  
 
Yet, therein lies the secret to a truly unique venture.   
   
Here's how embracing your diverse talents can become your competitive advantage:   
 
1. It fuels creativity and innovation, setting you apart in a saturated market.   
 
2. Allows for flexible adaptation to changes and trends.   
 
3. Engages a broader audience through varied content and offerings.   
   
The journey from multi-passionate creative to streamlined entrepreneur isn't about sacrificing parts of yourself... 
 
...it's about weaving those threads into a cohesive narrative that resonates with your target market.   
   
Step into the power of your multifaceted expertise. Your diversity is not a liability; it's your strongest asset.   
   
#multipassionateentrepreneur #businessmodelinnovation #creativebusiness

What are some tips for multi-passionate creatives to become streamlined entrepreneurs?

How important is flexible adaptation to changes and trends in business?

How important is having a competitive advantage in business?

Is your career ladder leaning against the wrong wall? 
 
Time for a change... 
 
Many professionals spend years climbing the corporate ladder, only to discover it's leaning against the wrong wall.  
 
The allure of a regular paycheck and promotions often masks the lack of fulfilment and flexibility in their lives. 
 
- consider what truly motivates you 
- assess your current role-value alignment 
- seek roles for both financial success and joy 
 
It's never too late to pivot towards a career path that brings not just success but fulfilment.  
 
Are you ready to make the climb worthwhile? 
 
#careerchange #jobsatisfaction #personalfulfilment

How can you assess your current role-value alignment?

Need business ideas?
 
Use AI for brainstorming. 
 
Unlock your next groundbreaking business idea with AI. 
 
Why AI? 
 
- ensures diversity 
- speeds up validation 
- leverages data for smarter innovation 
- discovers unseen connections for new ideas 
 
Turn mundane ideas into winners. 
 
Elevate your next brainstorming session with AI.  Book an appointment to get started. 
 
#aiinnovation #productdevelopment #entrepreneurship

What are some best practices for using AI in brainstorming?

How important is AI in the ideation process?

Feeling stuck with idea overload?  
 
You're not alone.  
 
Many brilliant minds struggle with turning their many ideas into a viable business model.  
 
The challenge isn't just in having ideas, it's in validating and executing them effectively.  
 
Here's where the rubber meets the road:  
 
- Idea validation isn't just a box-ticking exercise, it is about understanding your market deeply. 
 
- Mindset shifts are crucial, viewing challenges as opportunities can change the game. 
 
- Authentic launch strategies ensure your business reflects your values and connects with your audience on a genuine level. 
 
Embrace your unique brilliance.  
 
Transform your passion into impact-driven businesses. It’s time for clarity, confidence, and action. 
 
Reach out to talk more. 
 
#entrepreneurmindset #businessstrategy #launchstrategies

What are some effective ways to validate business ideas?

How can mindset shifts help turn ideas into successful businesses?

What are some authentic launch strategies for a new business?

Are you drowning in your to-do list?   
  
Do less.   
 
As solopreneurs building a portfolio of online businesses it's easy to feel like we need to do it all. 
 
Focus on what truly moves the needle for your online projects:   
   
- automate where possible 
- prioritise tasks that align with the project 
- outsource tasks outside your zone of genius   
 
Create the space for innovation, strategy, and ultimately, growth... 
 
...let’s empower ourselves to work smarter, not harder.   
   
#productivity #solopreneurship #businessstrategy

How can I improve my productivity as a solopreneur?

One call closing.

After selling over a $1m in remote sales over Zoom…

…I couldn’t have done it without a VSL. 

A dynamic (fast iteration) video sales letter will boost close rates for sales rep by over 30%

Shortening your sales cycle to just one call. 

Do this…

- start with a sales letter template 
- thesis-based with solid case studies
- conditional logic quiz to show calendar

Drive traffic channels to your VSL top of the funnel in the sales process.

Work with qualified leads on your calendar ready to buy.

Reply yes for my sales letter template 

#salesclosing #salesstrategy #vsl 
.
.
.

How can a VSL help me close sales faster?

How can I start creating a sales letter template?

What are some other innovative approaches to video production?

What are some potential future trends in entrepreneurship?

What are some tips for successful entrepreneurship?

//CEO@GRANNY&SMITH, DE-RISKING INNOVATION FOR THE MOST SUCCESSFUL COMPANIES

View Dipl.-Ing. Lars Behrendt’s profile

//WEEKEND VIBES - WAIT TILL THE END!

This is an innovative approach to getting a high output video footage with a low budget.

Are you tired of limited budgets hindering your creativity? Look no further! 

Check out this innovative approach to producing high-quality video footage on a shoestring budget. 

You won't believe the results. 

P.S.
Have a nice weekend!

All rights and credits are reserved to the respective owner(s). 


———

This is how you bring your ideas to market in 2024: 
https://lnkd.in/eq4TvNC4

#innovation #creativity #entrepreneurship #future #management #strategy #startups #whatinspiresme #innoweek #pretotyping #designsprint #mvp #keynotespeaker

Do you have what it takes to transition from daydreaming about your big business idea to making it a reality? 
 
Here’s a checklist for aspiring entrepreneurs:  
 
Vision and originality -  
- Can the idea stand out in a crowded market?  
- Are you addressing a genuine need or gap?  
 
Market understanding -  
- Do you understand potential customers? 
- How will you reach and engage with them? 
 
Personal readiness -  
- Are you prepared for the rollercoaster? 
- Money, time, resource align with ambitions? 
- Face challenges head-on & pivot as needed? 
 
Embarking on the journey of entrepreneurship is more than just an escape from the 9 to 5 routine.  
 
It's about being purpose-driven, resilient, and strategic. Reflect deeply before taking the plunge.  Book a call to talk more. 
 
#entrepreneurialmindset #businessinnovation #founderfit

What are some key strategies for entrepreneurship?

How can I better understand potential customers?

Ever thought about starting your own business but don't know where to begin? 
 
Before diving in, consider these questions:  
 
- who am I serving?  
- what sets your idea apart? 
- do you have the grit for the ups and downs?  
 
Reflecting on these queries can make the difference between a fleeting attempt and a thriving business.  
 
Don't just dream – strategise.  
 
Your future self will look back in gratitude for the thoughtful planning you did today. 
 
#startup #businessplanning #entrepreneurship

How can strategic planning benefit my business?

What are some key strategies for starting a successful startup?

Escape the 9 to 5 with the ultimate freelance consulting niche: You. 
 
Imagine a career where your passions, skills, and unique insights fuse to create an unparalleled service.  
 
That's not just a dream.  
 
It's the power of positioning 'You' as your niche in launching a freelance business. 
 
Gone are the days of fitting into pre-defined market niches.  
 
The digital era celebrates individuality. It's your unique blend of experiences, talents, and personal insights that set you apart in a crowded marketplace.  
 
This is where the magic happens.  
 
By productising your expertise, you transform your unique value proposition into a scalable, sellable service that resonates with your target audience. 
 
But why are 'You' the most profitable niche? 
 
1. Authenticity sells. In an era of mass production, personalisation and authenticity are the new currencies. Your unique perspective is your competitive edge. 
 
2. Passion fuels persistence. Working within your niche means you're more likely to enjoy what you do, increasing resilience and creativity. 
 
3. Lower competition. By defining your niche around your unique skills and experiences, you naturally narrow the competition. 
 
Here's how you can start: 
 
- Reflect on your skills, passions, and the problems you're uniquely equipped to solve. 
 
- Define your target audience. Who can benefit most from your unique blend of skills and insights? 
 
- Productise your service. Package your expertise into clearly defined, scalable offerings. 
 
The journey from a 9 to 5 job to running a successful freelance business isn't just a career change...  
 
...it's a lifestyle transformation.  
 
It's about taking control, defining success on your own terms, and making a meaningful impact by doing what you love. 
 
Ready to turn your unique blend of skills and passions into a thriving business? 
 
Let's redefine success together.  
 
Share your thoughts below or drop a message to discuss how you can carve out your niche in the consulting world. 
 
#freelanceconsulting #nichebusiness #solopreneur

Entrepreneur building a business portfolio @ Danny Mallinder. Writing & advising on the laptop lifestyle. Click + Follow for posts.

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