Danny Mallinder

Personal brand, writing about business growth through Ai-first GTM.

Creative Director

Mallinder Consulting

Strategic business development to help drive growth and profitability.

Founder

beetu.be

Helping B2B businesses to build inbound client acquisition machines.

Head of Sales

Generate Listings

Leading Real Estate marketing agency specialises in lead generation.

Head of Business Growth

IIFYM.com

World leading membership website & SaaS platform for macro dieting.

Salesprocess.io

Helping SaaS, online high-ticket service businesses & consulting firms.

Senior Growth Consultant

Brands Nova

Brand management, e-commerce and integrated marketing campaigns.

Founder, Director

Whanganui & Partners

Economic development unit for the business sector of Wanganui.

Member Of The Board Of Advisors

Whanganui Chamber of Commerce and Industry

Business support organisation for business owners in Wanganui.

Member Of The Management Board

Mobile Entrepreneur Magazine

Digital magazine on iTunes, interviews with mobile startup founders.

Helping professionals launch another income stream in 2024. Click + Follow for posts and articles on business.

I help busy founders grow personal brands that build trust — without the content grind.

We comment for you (done-for-you engagement on top 25 influencer posts)

We create content from one monthly interview (no writing required)

The result?
→ You stay visible
→ You build trust
→ You attract opportunities

DM “traction” if you want this running in the background while you build your business.

From zero to $10K: The real first steps

Most don’t need tactics you need courage.

Thinking of starting something?

Here’s how Alex Hormozi would go from $0 to $10K/month 

Step by step:

- face fear before you face the market
- pick pain, profession, and or passion
- sell one clear outcome, not complexity
- deliver manually, document everything
- start with conversations, not funnels
- obsession beats tactics every time
- stack tools and people over time
- stay true, that’s your unfair edge

You don’t need a perfect plan.

You need to act.

Pick one step.
Start there.

You will figure the rest out faster than you think.

What is holding you at zero right now?

Drop it below and I will reply with advice.

#entrepreneurship #startups #0to1 #gtmstrategy #founderinsights

Personal brand strategist for founders | Grow your founder brand and reputation | DM “traction” to get seen | Click + Follow for my insights.

Growth starts with clarity

Stop chasing. Start aligning.

I have worked with hundreds of founders with over 500 zoom calls in the last few years.

And here’s the pattern:

Most are chasing momentum.
But few have true clarity on why they’re building.

And without that?
- gtm gets scattered
- messaging feels forced
- growth stalls, or burns you out

But when purpose is clear,
everything shifts:

- strategy becomes focused
- teams align around a mission
- and buyers feel the difference

So you need to stop reacting.
Start designing.

Clarity isn’t a nice-to-have, it’s leverage.
It makes your growth intentional, not accidental.

So here’s the question:
Are you scaling with purpose or just activity?

Drop your “why” if you’ve found it.Or DM me if you want help uncovering it.

#foundermindset #clarityfirst #startupgrowth #purposeled #gtmstrategy

Are you free.

...or just flexible?

Most entrepreneurs confuse flexibility with freedom and burn out chasing both.

Real freedom isn’t about working from a beach or setting your own hours.

It’s about building a business that supports your life, not consumes it.

Here’s what that actually looks like:

- diversify your multiple income streams
- choose growth that energises you
- don’t rely on one client or offer
- stay adaptable keep learning

True freedom starts with clear design.

So ask yourself:
Is your business giving you the life you wanted?

Let’s build a freedom engine not a treadmill.

#freedombusiness #businessdesign #entrepreneurship

GTM Strategy is not set and forget

Adapt or get left behind.

Markets evolve. Fast.
The old GTM playbooks? They're cracking.

If you're still relying on static messaging or fixed funnels, it's time to rethink.

The best founders treat GTM as a living system:

→ Rooted in real-time customer insight
→ Flexible enough to shift with the market
→ Focused on relevance, not reach
→ Designed for connection, not conversion

This isn’t about chasing trends.

It’s about building relationships that last,
with messaging that adapts, not just repeats.

So, how are you evolving your GTM this year?

Drop your approach in the comments.

#gtmstrategy #foundermindset #customerfirst #startupgrowth #marketfit

Build brand or stay invisible.

Gary Vee was right. 

Attention is everything.

In a world where everyone’s online…
The only way to stay relevant is to be known.

Gary Vee has said it for years:
“Your personal brand is your reputation at scale.”

And whether you love him or not, the truth holds:

- people buy from people, not faceless logos
- if they don’t know you, they won’t trust you
- if they don’t trust you, they won’t buy

Most entrepreneurs wait too long.
They build the product. Perfect the service.
Then wonder why no one is listening.

Don’t make that mistake.

Start showing up now.

Not when it’s perfect. Not when you feel ready.

Because visibility compounds.

And your brand becomes the asset that makes sales easier, partnerships smoother, and growth exponential.

The best time to build your personal brand?
Yesterday.

The second best time? Today.

What’s holding you back from being visible?

#personalbrand #foundermarketing #visibility #startupgrowth #garyvee

Founders think it’s about them.

But the real game is hiring A-players.

Most first-time founders believe success = effort.

Work weekends. Do it all. Push harder. Grind.

But here’s what Stephen Bartlett (Diary of a CEO) says:

“I literally think of myself as the head of recruitment. I spend 30–40 hours a week on it, seven days a week.”

Most confuse hustle with leadership.

Elite founders learn fast:
Your job isn’t to do everything
Your job is to attract exceptional people who can

Bartlett again:
“The real game is recruiting A-players, binding them with culture, and setting a meaningful vision.”

That’s the founder’s role.
Vision. People. Culture. Not tasks.

If you’re stuck doing it all yourself…
It might be time to rethink the game you’re playing.

Thoughts?

#founders #recruiting #leadership #startups #culturefirst #hiring

Are you truly fit to be a founder?

Most think they are. Most aren’t.

I’ve spoken with over 500 founders in the past few years.

And I keep seeing the same pattern:

- businesses they’re not aligned with.
- want the outcome but haven’t committed.

Misalignment creates burnout, confusion, and constant pivots.

Founding a company demands your full energy.

But energy only flows when direction is clear.

That’s why your first job isn’t scaling.

It’s finding your North Star.

- The mission that actually matters to you
- The “why” that anchors every decision
- The focus that becomes your superpower

When your "why" is strong, your "what" gets easier every day.

And often, clarity starts with a single conversation.

Do you have a clear mission for your life and business?

Drop it below, I would love to hear it.

#founderclarity #startwithwhy #northstar #foundermindset #businessdesign

Clarity isn’t optional for founders

Most confuse movement with momentum.

Without it, your strategy becomes chaos.
- choose one offer
- choose one customer
- choose one traction path

Founders don’t fail from lack of effort.

They fail from lack of focus.
They tweak instead of test.
They plan instead of pitch.
They collect ideas instead of committing.

Growth doesn’t come from doing more.
It comes from deciding what not to do.

So ask yourself:
What’s the one thing your business must prove in the next 90 days?
Everything else is noise.
 
Decide. Simplify. Move.

#founders #clarity #startups #businessgrowth

If True freedom isn’t found in Bali.
 
It’s found in clarity.

- clarity on who you are
- clarity on what you do
- clarity on what truly matters

Without it, you’ll chase tactics, trends, and titles.
With it, you build a life that actually fits.

I work with founders who are done with the noise.
They want a strategy that feels right.

Not just what looks good on LinkedIn.
Because when you’re clear,

- you build something true
- you stop compromising
- you show up real

Build something you are proud of.

#foundermindset #clarityfirst #founderfreedom #buildaligned

I have struggled with clarity for years.

Not because I lacked ideas,

But because I did not want to build something fake.

Authenticity has always been a core value for me.

I wanted my work to reflect who I really am.
But truthfully, I still got it wrong.

- I chased the wrong ventures
- I said yes when my gut said no
- took on sales roles that drained me

Why?
Because clarity is not a lightning bolt.

It is a process.

Today, I help founders fast-track what took me years:

- getting clear on what they truly want
- building offers that feel aligned
- living without compromise

You do not need another funnel.
You need clarity.

#clarityfirst #founderfreedom #buildaligned

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