GP Strategies Corporation

Team Lead - Dealer Digital Performance Manager

Partnering with GM, I am a point of contact for GM dealerships. My job is to ensure GM dealerships are getting the support they need to be successful with their digital marketing strategies and prescence. 

● Assist dealership personnel on various digital marketing platforms including best practices on social media, SEO, website, and digital advertising. 
● Conduct keyword and competitor research to advise dealership clients of digital marketing strategies and tactics. 
● Coordinate monthly Go-To-Market strategy calls to go over month-to-month goals, website, and content strategies.  
● Analyze marketing data to identify trends, insights, and opportunities to improve digital marketing strategies.  
● Implement digital strategy initiatives with measurable results, achieved a 20% increase in website traffic, and improved online leads to sales by 12%.

Dealer Digital Performance Manager (GM)

Self Employed

Project- Based
●	Work closely with the CEO and internal team to develop strategies for social media content, graphic design needs, and email marketing content that aligns with the organization's brand.  
●	Create visuals for brochures, organization information packets, and other content for social media, email, and website.
●	Designed and implemented graphic design strategies with email marketing campaigns resulting in a 15% increase in overall customer engagement. 
●	Assisted with planning and coordinating email campaigns, brochures, and other communications and promotional materials.
●	Deployed email marketing campaigns boosting CTR by 10% within six months.
●	Monitored email campaign performance and analyzed results to improve email marketing strategies.

Freelance Graphic Designer & Content Writer

University of Denver

Graduate Work Study Assignment 
●	Assisted in content editing for the LX Design Team at DU's University College, improved course material quality, and increased student success rates.
●	Conducted quality audits on content and course materials and edited course materials for a variety of departments at the University to improve the learning experience.
●	Improved student learning experience by streamlining communication between University of Denver faculty and staff.

Student Learning Design Assistant

General Motors

Dealership Coordinator

Marketing Support Chat Specialist

Gleaner Life Insurance Society

Digital Marketing Strategist

PRIME Research

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Media Analyst

Bpure Beauty Bar

Blog Content Development
Social Media Content Development
Social Media Strategies

Marketing Intern

Life Made Simple At Home

Hashtag research for social media (Instagram)
Coordinate Facebook Outreach campaign

Social Media Intern

University of Michigan Credit Union

Customer Service
Work as a representative of UMCU 
Educate members and future members of products and services
Social Media Ambassador

Member Service Representative

Ann Arbor / Ypsilanti Regional Chamber

Email campaigns
Marketing coordinator assistant
Graphic design assistants
Social Media coordinating
Event coordinating assistant

With over five years of experience in design and content strategy, I am passionate about creating engaging and effective digital solutions for various audiences and platforms. As a Dealer Digital Performance Manager at GP Strategies Corporation, I partner with GM dealerships to support their digital marketing needs and goals.

I leverage my skills in user experience strategies, graphic design, SEO, social media, website optimization, and data analysis to advise and assist dealership clients on best practices and strategies for their online presence and performance. I also coordinate monthly calls to review their progress and plan their next steps.

I am currently interested in pivoting to a new role in user experience design, content writing, or customer account management.

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