Stealth AI Startup

Creating and executing strategy for the sales and commercialisation of an innovative new AI application emerging from stealth in 2025.

Head of Commercial - AI Application

Athlete Mode

Applying entrepreneurial thinking and powerful frameworks for dramatic results in executive, team and company performance. 

Responsible for strategy and execution achieving a 10% response rate to calls to action. 

Specialised areas include sales, marketing and business performance built on a foundation of maximising individual thinking and performance optimisation.

Director

Iterpro

All-in-one data management platform. Connects organisation members, centralises technologies and data from every department,  turns data into actionable insights to support decision making at all levels of the business.

Consulted on £2.5M fund raise to strategically grow and scale the business.

Generated 40 investor conversations in 8 weeks for dramatic progress in funding.

Introduced 10+ key contacts from my personal network for added value to CEO.

Business Advisor

CIMSPA

Led the delivery of sales and marketing expertise for a new digital sales and marketing platform.

Funded by Sport England in partnership with Google and the Digital Marketing Institute.

Delivered 100+ webinars over 24 months with an average rating of 8.6 / 10.

Engaged 50,000 + users and attracted 1,000 + attendees for key sessions to maximise engagement.

Introduced the latest eLearning platform and introduced a new community platform in Year 2.

Partnered with top sporting giants and recruited the biggest names in digital marketing – Google, Facebook, The Digital Marketing Institute, social-sensation Joe Wicks, BBC's Jake Humphrey (+ more).

Head of Sales & Marketing - Sport England | Google 

ATHLETE.CO

Built and launched a mobile application for iOS and Android to monetise and distribute content. 

Established the brand via an accelerated start-up to achieve a £2.5 million valuation in 12-months.

Assembled a powerful board of advisors and industry experts to rapidly gain industry traction.

Baseline conversion rate of 4% for customers from free trial to paying.

Injected promotional plays at peak periods to increase conversion to 10%.

Trainer+Plus Ltd

Strategic and commercial growth for international brands. 

Entered 2 new markets in 12 months (USA and UAE) for top line impact.

Improved supply chain efficiency for 10% cost reduction and improved P&L

Increased national account revenue by 15% increasing brand footprint.

Commercial Director

Gentlemen's Tonic

Luxury retail brand headquartered in Mayfair, London, and with a physical footprint in Dubai, Abu Dhabi, Hong Kong, Kuala Lumpur, New Delhi and Mexico. 

Built and managed a global supply chain and distribution network, re-branded, managed sales, marketing and a preferred partners program that accelerated growth.

Grew global wholesale business by x10 transforming the global brand footprint.

Slashed costs within the Preferred Partners Program by 30% for improved P&L.

Expertly strategized and re-engineered sales and marketing to improve omnichannel customer engagement, brand recognition and global market share 

Partnered a commercial and strategic mindset together to create insight-driven strategies that enhanced ROI from branded commercial campaigns 

Positioned the brand to increase their use of business intelligence, analytics, analysis and insight to underpin sales, marketing and brand-based activities.

Truefitt & Hill London

Luxury retail brand established in 1805. Drove growth strategies for revenue generation, established recurring business and enhanced brand market share via omnichannel marketing strategies. 

Launched market-targeted commercial strategies that accelerated growth based on market research, competitor research and customer journey models 

Created detailed business plans to support market expansions, business development and sales, and deepen customer relationships.

Unified marketing, sales and customer leaders to build and maintain profitable partnerships at both a B2B and B2C level

Defined financial targets, budgets and key metrics, and prepared reports for executive-level teams on the success of key sales-marketing campaigns.

Sales And Marketing Manager

Creator of 'Athlete Mode' | Health | Performance | Habits | Mindset

Seasoned commercial leader with entrepreneurial vision who excels at driving growth and maximizing performance. A proven track record of scaling businesses, expertly crafting and executing winning strategies. A passion for innovation and an ability to lead and inspire teams leading to significant achievements. A strategic thinker and decisive action taker poised to make a substantial impact on a growing tech company.

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