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As a health and wellness brand, you're not just sharing information or selling products – you're impacting lives. This places you in Google's Your Money Your Life (YMYL) category, where accuracy, trustworthiness, and quality are important. Meeting Google's requirements is just the beginning. Here are some other requirements you might be overlooking: #1 Google's E-E-A-T Guidelines Your blog should be accurate and be written by a writer who has expertise and experience in health and wellness. Failing to do so can damage your brand's reputation and your reader's trust. #2 Following Search Intent Your readers come to Google with a purpose. They are either looking for information on a specific condition, quick tips for healthy living, or reviews of products. If you’re not focusing on that then you will have lower search rankings and visibility. #3 Keeping Up with Industry Trends The health and wellness industry is changing, you see a new trend coming up and being replaced with another one in just an eye blink. Staying updated and relevant can be overwhelming, especially while balancing daily brand operations. I'm here to help you overcome these challenges. As a Health Researcher and Health and Wellness Writer for brands like ClinicsonCall and Klarity, I understand the importance of creating content that meets Google's standards and resonates with your audience. Here's how I can help: - Updating your blog to maintain accuracy and reliability while highlighting my credentials to build trust. - Conducting thorough keyword research to write targeted content that addresses their questions. - Writing content that includes regular updates and trend monitoring to stay relevant and authoritative in the health and wellness niche. Let's team up to write articles that meets Google's requirements, drives engagement, builds trust, and grows your business. Send me a DM, and let's talk.
Check out Hafsa Raja's verified LinkedIn stats (last 30 days)
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