Haley Nichols's Linkedin Analytics

I've always been fascinated with the idea of knowing what was going to happen next, and how to be one step ahead of the game. The incredible thing is that, demystifying the future is actually pretty easy when you have the right data in place. Over the past decade (nearly decade and a half) I've studied many KPIs, such as attribution, funnel performance, CRM data, and metrics like conversion rates and costs per, to try to discover why people do what they do. These are the building blocks of a strategy that ensures a company's marketing dollars are spent in a way that will bring a return. I've been blessed to work alongside some great names and amazing companies like Samsung, Microsoft, and Deloitte. It's been an honor to receive a number of peer appointed awards and to have the opportunity to use my skills to give back through volunteer work with a variety of non-profits. Want to know what your future holds? Skip the fortune teller and let's talk data. My Official Bio: Haley brings over a decade of in-depth marketing strategy development and execution experience to the team. Her work in paid media, SEO, content strategy, and branding have been featured in a variety of publications, such as The Social Media Examiner, SCORE, and LinkedIn Featured Articles. She’s worked with major brands, including Samsung, Microsoft, and Deloitte and values analyzing full-funnel data to guide and inform business leaders in advancing their goals. Her industry expertise is vast, spanning across Government, Healthcare, SaaS, Web3, and E-Commerce. She also regularly volunteers her expertise as a mentor to local small businesses and through web and marketing services for a variety of non-profit organizations. She has studied with UC Berkeley Extension and Harvard Business School Online, and is certified by Google, LinkedIn, Facebook, as well as a variety of other providers. She focuses intensely on understanding clients needs and goals to most effectively determine KPIs, platforms, services, and strategies.