Hastings Direct

Insights & Optimisation Manager - Digital Product

CRO Manager 

HASB Consulting Limited

Consultant

AB Tasty

Head of Partnerships UK & Nordics (Interim)

Enhanced growth through enterprise engagement, strategy implementation, and communications for global experimentation technology product. Built and delivered internal global training sessions on CRO, experimentation, and personalisation for marketing, sales, and product teams. Established key partnership relationships with consultancies, agencies, and technological partners to achieve sales targets. Managed senior stakeholders and opened new discussions from SMB, mid-enterprise through to global enterprise organisations such as Fraser’s Group, Burberry, The Daily Mail, The Telegraph, Next, Jaguar Land Rover, Kingfisher Group and O2 Telefonica.

- Served as key speaker at key industry and digital events throughout Continental Europe.
- Drove messaging and content to increase enterprise engagement while acting as Evangelist for UK, Nordics, and Benelux.

Senior Business Development Manager

Good Growth Limited

Directly reported to the CEO with a focus on extending the business development activity into a wider range of sectors. Built brand awareness and engagement with medium-sized organisations. Attended and presented on stage as a speaker at key events, and developed prospects, leads, and pitches. Key achievements included:

- Won major contracts worth over £150K pa.
- Attracted new clients in new sectors including, Higher Education, Media, and Travel & Tourism.
- Built and developed a new events engagement strategy.
- Built the partnership development strategy that generated leads and commission income.

Director of Business Development

Led a team of client consultants to deliver increased commercial gain by obtaining customer-led data and creating actionable insights. Key responsibilities included the complete scoping of client engagements, establishing the commercial objectives, and ensuring that the respective client and analytical teams deliver to time and quality standards. For each project, I developed and delivered a full Capability Transfer program to the entire in-house client’s digital team. Working with organisations including:
- M&Co, Mackays
- Severn Trent Water
- The Spectator
- The Economist
- Regus (IWG plc)

Head of Optimisation

Ran the B2C and B2B optimisation activity. Worked on key client projects including:

- The Economist
- Channel 4
- GAME plc
- 02 Telefonica
Completing Analyses, Customer Insight Reviews, Experimentation Strategy, Prioritisation & Roadmap.

Optimisation Project Manager

Hammersley & Bones

Building a eCommerce business selling handmade luxury Italian kitchen knives from the Italian manufacturer Del Ben.
Working on procurement, logistics, orders, customer service and digital effectiveness for the online store and setting up and managing Amazon Marketplace.

Commercial Manager

PepsiCo

Field sales role managing a defined region consisting of a mix of symbol, wholesale and independent accounts. Responsible for driving sales by building advantaged relationships with retail business owners and taking accountability for: fixture visibility, identifying range opportunities, merchandising advice, promotional execution activity and canvassing for new business. Including the constant gold standard execution of all promotional activity and New Product Development launches.

Development Representative Graduate

Insights & Optimisation Manager at Hastings Direct | Customer Insight I Digital Transformation

Proven successes in driving company growth online and increasing customer retention by developing digital strategies for customer engagement and deploying new experimentation tech stacks. Instrumental in using customer insight to drive real tangible results and digital growth to business. Skilled in key client relationship management in consulting and technology sectors. Adept at recruiting and building high-performing teams through developing and effective training and mentoring programmes.


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