Hannah Cattouse's Linkedin Analytics

“Since having you write my [LinkedIn] profile, I have gotten way more business on LinkedIn🙂” <<< Words spoken by my first client* who STILL gets qualified leads four years later. You can stop reading if you DO NOT want your audience to resonate with your copy the same way. But if you want more of the RIGHT leads, read on... Do you know that as much as we think we make purchases based on logic, science has proven otherwise? We actually make purchasing decisions based on emotions. We buy from people we like and trust. So your copy can show prospects (with words) that you understand their struggle. They’re more likely to trust you to help them when they feel understood. And when they trust that you can help them, they pay for your services. But: (1) The struggle to write about yourself—in a way that paints a picture of your ideal client's hopes and dreams while SIMULTANEOUSLY calming their fears and anxieties while ALSO not sounding cocky and self-absorbed—is real. (2) Then there’s the struggle of finding the balance between sounding professional and also sounding like a normal person. That's where I come in. I figure it all out for you. HERE'S HOW I'LL DO THAT: (1) Learn your story (2) Research the major challenges your target market is facing (3) Use my VuRTru framework to analyze where your story overlaps with their challenges. (VuRTru?? Reach out to find out what that stands for 🙃) (4) Use science-based techniques to craft a story that's on brand and resonates with your ideal client Yes, all your marketing communication and can serve as a part of your pre-qualification process. So, if you: (1) Are super clear on the audience you serve and (2) Need copy that: i. Nurtures the trust of your prospects ii. Filters out poor-fit leads iii. Doesn't leave you sounding like a sleazy salesman Reach out.😉 I can't attach video testimonials here but I have them. MADE IT TO THE END? If you want a whiff of my personality, here are some things about me: 1. We’ll work great together if Idea Meritocracy is your jam and you're a firm believer in global citizenry 2. I'm a people person 🤗 🦋 3. I've been described as a ray of sunshine but I can also be like a bolt of lightning (ask my husband) ☀️🌻🌩⚡ 4. I've been writing poetry since I was 10-ish 5. You'll notice that the first two jobs I did on here aren't writing-related and that's ok; I've grown. Besides the fact that I got my copywriting clients via LinkedIn or referrals the two reviews I do have, show a bit about what it's like to work with me.