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Helene Parker

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Our mission is to provide education in programmatic media in support of Diversity, Equity, Inclusion, and Representation. We teach historically excluded people how to get started in programmatic advertising and the skills needed to find a job. We do so by providing on-demand lessons, a dope community, and live group coaching with me. The program is called Reach and Frequency™️ and is a 7 weeks accelerator where we cover the following Learning Timeline: 💡Week 1: Complete Module 1: Fundamentals - What programmatic media is - The benefits for advertisers - The benefits for publishers - The benefits for Agency In your first week, you will be introduced to the fundamentals about the industry overall. 💡Week 2: Complete Module 2: Programmatic Ecosystem - Demand-Side Platform - Supply-Side Platform (including an intro to SPO) - Ad Exchange - Ad Server - Data-Management Platform - Agency Trading Desk - Ad Fraud Protection - Ad Viewability Solution - Brand Safety Solution - Data Analytics Essentials - > 🌟 DSP Training during Group Coaching: overview of the platform 💡Week 3: Complete Module 3 and 4: Module 3: Programmatic Media Buying - Open Auctions - Private Auctions - Programmatic Direct - Preferred Deals - Guaranteed Deals Module 4: Programmatic Media Placements covers: - Display Ads - Video Ads - Native Ads - TV Ads - Audio Ads - Digital Out-Of-Home Ads - > 🌟 DSP Training during Group Coaching: Creating a campaign/ uploading creatives - > 🌟 Resume Workshop 💡Week 4: Targeting Mix - Demographics Targeting - Behavioral Targeting (1st, 2nd, 3rd-Party Audience Targeting) - Geo-Targeting vs. Geofencing - Contextual Targeting - Lookalike / Predictive Modeling - Retargeting - Addressable Targeting - > 🌟 DSP Training during Group Coaching: audience segmentation and inventory - > 🌟 LinkedIN Workshop 💡Week 5: Implementation Week - > 🌟 DSP Training during Group Coaching: Completion of 1 st assignment/ Review of training progress 💡Week 6: Complete Module 6: Programmatic Activation - How To Get Started and Become Efficient: - Platform - Process - People - > 🌟 DSP Training during Group Coaching: QAing process assignment and campaign set up! 💡Week 7: Complete Module 7: Managing Programmatic Campaigns/ Optimizing - Strategy and Planning - Optimization Levers & Best Practices > Bonus Lessons on: >> Reporting: How To Tell a Story Through Data >> Creating Media Plan And Different - > 🌟 DSP Training during Group Coaching: Creating a media plan/ strategy assignment - > 🌟 Mock Interviews

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