RevHops

As HubSpot Gold Partner we've taken our first important steps into the ecosystem, proving that we've successfully establish a initial portfolio of happy clients.

HubSpot Gold Partner

RevHops is a revenue operations consultancy with a focus on implementing HubSpot to facilitate clients' revenue generating departments in scaling and growing.

Co-Founder

BedrijfOpDeRit

We all want to scale and to grow our businesses - but once you get to the scaling part, things can get out of hand really quickly.

Scaling up requires repeatable processes housed in dependable software that make your life easier - not harder. 

As a consultant, I help scaleups management teams define and establish their core processes based on the principles outlined in the EOS (Entrepreneurial Operating System) framework. I help define a clear playing field for the team to operate in, put a structure of accountability in place and make sure progress is consistently measured.

Oftentimes, I also help my clients implement awesome platforms like HubSpot and Salesforce to ensure a scalable infrastructure that can support their growth.

Business Consultant

KPMG

As part of the internal Salesforce team I help research, develop and implement new solutions to Salesforce. I focus specifically on the lead management process, so marketing and sales and the hand-off of leads between those two teams.

Business Analyst Marketing Automation & Lead Management

I help the KPMG Netherlands team execute by building their marketing automation campaigns into Salesforce Pardot (MCAE). Where necessary I provide feedback on the structure and nature of campaigns, operation of the team and long-term strategy.

Marketing Automation Specialist

ASSA ABLOY Entrance Systems

In this interim role I help ASSA ABLOY take steps towards further professionalization and automation of their digital marketing efforts. I share in the responsibility for the digital marketing strategy, I help orchestrate marketing efforts within the Netherlands and lead the way way on implementation of these efforts in Adobe Marketo Engage.

Interim Digital Marketing Specialist

Deloitte

As a part of of Chapman Bright I helped Deloitte develop two crucial ways of working for their Salesforce and Marketo technology setup. The first resolved around pipeline management for business leaders, where I wrote the training manual on how to accurate forecast pipeline. The second was a project centered on empowering Deloitte account managers with key insights from Marketo.

Marketing Technology Consultant

De Afdeling Marketing

Leveraging my expertise and insights, I help DAM to improve their customer campaigns and internal processes. I provide a strategic perspective, act as a sounding board for the consultants, but also help out hands-on in HubSpot.

Senior Campaign Manager

Net-Results Marketing Automation

Net-Results is the first choice of people buying marketing automation for the second time. As Director of Revenue, I set the vision and direction for all revenue generating efforts, including marketing and sales. Naturally, our marketing and sales efforts are powered by the awesome Net-Results marketing automation platform.

Director of Revenue

As Director of Marketing of Net-Results I took steps towards getting the company's marketing to the next level. I revitalized the company's content marketing efforts, producing great new content and ensuring constant distribution. I set up tracking efforts and improved team dynamics by introducing agile marketing sprints. This position merged into the Director of Revenue position in January of 2019.

Director of Marketing

From Click To Client

As a freelance consultant I help businesses:

1. Form a truly effective and truly customer-centric automation strategy with measurable ROI.
2. Thereby doubling the effectiveness of their sales and marketing efforts.
3. Facilitate the change of thinking within an organization that is required to make a marketing automation implementation successful.

My experience includes working with companies in the US, Canada, Belgium, the Netherlands and Australia. I focus on B2B businesses, with a further specialization in software companies and products.

As a strategically focused consultant I'm nevertheless hands-on certified in Salesforce, Salesforce Pardot and HubSpot, and have extensive experience with Oracle Eloqua, SharpSpring and Net-Results.

Marketing Automation Consultant

Wolters Kluwer

In this role I supported Wolters Kluwer's marketing department in their adoption and use of Oracle Eloqua. Amongst other things I helped them launch their new product Avanzer into the SMB market. I helped translate the buyer personas and journeys into campaigns in Eloqua. I advised on how to best structure these campaigns, fill them with the right content and execute them. I was involved in the creation of the new customer onboarding for the Navigator product. I trained the marketing team how to use Eloqua in a way that's consistent with the methods of inbound marketing and customer-centric thinking. I advise (senior) management on transforming their marketing activities.

Senior Campaign Specialist

Connexys

Connexys, now Bullhorn, joins the #1 recruitment software solution in the Netherlands with global market leader Bullhorn. Connexys is the #1 Salesforce AppExchange Partner in all of Europe. Bullhorn hired me to solve several crucial marketing automation and CRM integration issues, as well as provide much needed feedback on their overall sales and marketing strategy. I analyzed and optimized their existing CRM & marketing automation setup, improved workflows, solved integration issues and restructured content and marketing automation efforts.

As a revenue leader (sales, marketing, service) all you want to be able to do is help grow the business you're a part of.

How annoying it is when the software that's supposed to enable you to do that is actually hampering your progress on a daily basis.

The problem is that most CRM setups are based on feature requirements ("hey, that's a cool button!") and not actual process facilitation.

Meaning that whatever you have in your system right now isn't designed to help support YOUR process.

I do things a little differently.

When you work with me, the first thing I do is help you and your team get "same page" on your actual business process. The steps you take to get the outcome you want.

Once we have that, I go off and design a software solution (based on HubSpot or Salesforce) that is fundamentally supportive of what you are trying to accomplish in that software tool every day.

What you'll end up with is an implementation that makes your life easier, helps you get stuff done and makes you happy to log in every morning.

If that sounds like something you'd like, hit me up on PM. I'd love to talk to you!

Is a CRM like HubSpot worth it for your average consultancy business?

It depends.

It depends on what your plans are with that consultancy business.

If you intend to stay small, have a few employees - probably not. We use Sales Hub Pro for ourselves and love it, but we're HubSpot Partners and want to practice what we preach. 

You could probably do with Pipedrive (or Sales Starter, for that matter). Heck, maybe even a spreadsheet.

But if you intend to scale your business - YES, very much so:

1. If you want to get out of founder-led sales, you NEED to have a process and its context taken care of in a central system of business. Or you can't delegate it properly, since the new person won't perform nearly as well as when you'd do it yourself (since they lack that context).

2. In services, account management is KEY - if you don't keep investing in those relationships, you lose the customer. So, you want to make sure all those customer relations are logged in a central place, and that your team gets reminders when certain important things happen (contract extensions, important milestones, upsell opportunities, etc).

3. Most services companies forget this: MARKETING. You can only tap into a founder's network for so long - if you want to scale, you need to invest in ads, in building an audience, in an online presence that's not just for humans, but for AI, too.

4. And the bonus, especially if you're investor-backed: REVENUE REPORTING, sales performance metrics, contract management (coming soon with Commerce Hub, I guarantee you), invoicing, etc - you want all of this to show you, every day, how the money is flowing and where it's coming from!

Any professional services company over 50 employees needs to get on HubSpot, pronto.

#revenueoperations #revops #professionalservices

Henrik Becker

Fractional Revenue Operations | RevOps-as-a-Service (RaaS) | Certified HubSpot Platinum Partner

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