🟧 Hugo H. Macedo 🟧's Linkedin Analytics

Passionate about people, innovation, and the transformative power of change, I specialize in marketing, strategy, and new ventures. With over two decades of experience, I excel in identifying and developing market opportunities through strategic thinking, customer-centric approaches, and innovative solutions. My career has been marked by achievements in scaling businesses, launching new products, and driving growth. From leading a new telecom unit from 0 to 300K customers in a mature market to scaling a digital marketing agency from $1M to $13M in revenue and growing an AI Startup from $1M to $10M ARR in just three years, I have consistently delivered impactful results. At PandaDoc, a B2B SaaS, I built the Product Marketing function, contributing to doubling the revenue and a $1B valuation. Today, as an independent consultant, I help tech startups unlock growth with marketing and go-to-market strategies. I thrive in dynamic environments where creativity and strategic vision drive success. My leadership style is characterized by empathy, curiosity, and a commitment to excellence. I bring a unique blend of strategic insight and hands-on execution to every role. Key Strengths: - Strategic Thinking: Ability to see the big picture and develop actionable plans. - Initiative and Leadership: Proven track record of leading teams to success. - Customer and Results-oriented: Focus on delivering value and achieving goals. Innovation and Creativity: Passion for finding new and effective solutions. - Adaptability to Change: Thriving in dynamic, fast-paced environments. Curiosity and a passion for learning have been the driving forces in my career. I admire eclectic thinkers like Winston Churchill and creative icons like David Bowie. As an INFP Myers-Briggs profile, I bring creativity, empathy, and a thoughtful approach to my work, always striving to connect with others and inspire positive change. Humans are the ultimate frontier, and understanding human nature is a never-ending quest. Outside of work, I enjoy music, reading, and cinema. Recently, I took up running and completed a half marathon. When feeling stuck, I revert to All Ries and Jack Trout's quote: “Don't try harder. Try different.” — I'm currently pursuing Independent Consulting and Venture Building/Capital investment interests. I continue to write and publish about Strategy, Marketing and Startups.