The Presence Pillars

Founder

Founder of The Presence Pillars

267,000+ Followers on X. Helped thousands of people grow their online presence and generate leads through personal branding on social media. Went from £2000 in debt to multiple 6 figs in 3 years with a personal brand on social media. I help people develop their authority with personal branding using social media.

If you're posting the same shitty, recycled Instagram motivational quotes day in and day out.

Those posts that make you feel good but don't actually add any value to your life.

You're absolutely destroying your brand.

I can rip those posts from Insta rn and I can get 1,000 likes easy.

You know what I can't rip from insta though?

My personal, genuine stories and takes that are filled with value.

And thats the shit that people want to read.

Your 'exclusive' personal thoughts.

That's what brands are made up of.

Good ones anyway.

Cut out the platitudes. 

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Join 10,000 people getting The Creator's Journal EVERY DAY learning how to:

• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

Aaron Williams

Everyone tells you to post more.

Nobody tells you what to post.

So I’m gonna tell you.

Your content should be split 50/50.

50% personal content like stories, experiences and personal takes.

These don’t have to tie into your niche. They can just be about you and your life. This’ll build up the personal brand.

50% value content. The value content should be based around the following:

• Pain points
• Frustrations
• Solving problems
• Your overall big idea

You’re talking to your audience here and solving their problems. This will build up the authority.

Make sure you include personal language in your content always.

Basically say ‘how I’ instead of ‘how to’. Treat it like writing in a journal.

Bonus points if you put your experiences into your value content.

‘I used to post 1x a day but I realised volume is the answer so I…’.

Perfect example of a valuable tweet with personality and experience.

As far as how much you should tweet, as much as you possibly can without sacrificing quality. 

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Join 10,000 people getting The Creator's Journal EVERY DAY learning how to:

• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

My top 3 pieces of advice for creators regardless of follower size and experience.

1. Volume. You can’t post once a day and expect results. I used to post 24 hours a day, 1 an hour. More content = More remembrance.

2. Socialising. You’re on social media bro, socialise. Most mfs will post and vanish from the timeline. Spend time talking to others under their content and replying to people under your content.

3. Consistency. Post a banger today and leave for a week and you’re back to square one. One my learn to consistently post bangers for eternity. You can’t show up one day and ghost the next. Non-stop, daily value. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

My current personal brand funnel for maximising growth and lead generation after 3 years of studying the game.

(Yes you can copy it).

Step 1.

3 Types of Content:

• Value
• Personal
• Frustrations

Post whenever i want during the day but make sure to touch those 3 content types.

Include personality and personal language in every single piece of content.

Convey all types of content through storytelling and experiences.

Volume game, so i tweet as much as i possibly can, only when i have something to say.

Step 2.

All content pushes my newsletter.

My newsletter is also in my bio.

When people sign up, they get way more value than I push on the timeline.

Step 3.

My value tweets push my offer.

I have a link to my offer in my bio. It leads to a VSL page which then leads to an application form.

Step 4.

Consistency.

I consistently push each content type which pushes my offer and newsletter daily.

This results in me gaining brand authority, targeted followers and a pipeline full of applicants. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

You cannot crack under social pressure.

I’ve had the ‘why aren’t you drinking?’

And the ‘you’re so boring, just come out’

Tons of times.

But you have to understand, the people who say these things have absolutely no goals in life.

They don’t understand skipping the party for the gym or skipping the drinking for the goals.

These people will never hit that level of success you will hit because they don’t see it like you.

Social pressure is 100% real.

You have to learn how to say ‘I don’t give a shit’.

In 20 years time, when you barely see these people anymore, you’ll be happy asf you missed out to build what’s important to you.

Remember, you aren’t missing out if it’s not important to you. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

Wake up early.

Rush to get ready.

Run out the door.

Commute for an hour.

Cubicle for 8 hours.

Lunch for 20 minutes.

Another hour commute back.

Mind numbing tasks before bed.

Sleep.

Do it all again.

That’s the life they want for you.

That’s the life you must run from. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

How I made my first money online.

1. Learnt a high income skill. I learnt web design.

2. Reached out to people who needed my skill. In this case it was people with crappy sites.

3. Asked them if I could work for them and gave a value proposition. Let me build you a new site that would increase conversion rates.

I did all this as a broke 20 year college student during lockdown.

You can legit copy this strat. I've worded it in such a way so you can replace what I did with whatever it is you wanna do.

Skill. Target. Offer. 

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• Start, grow, and monetize a personal brand
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• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

I wrote this down 4 years ago.

At the time I was $2000 overdrawn, hated university and wasn't really going anywhere in life.

Social media was my last shot at attempting to make something of myself before I had to succumb to a life I didn't want to live.

This was the first ever goal that I wrote down for social media.

I hit that goal about a week later.

Because I wanted it more than anyone else.

I was willing to put my heart and soul into this to make it work.

Something a lot of people won't do.

When you want it more than anyone, you WORK.

Today I'm at 270,000+ followers and I own a 6 fig business because I didn't allow myself to give in.

Believe me, I wanted to give up multiple times.

But I didn't because I wanted to succeed too much.

I've tried absolutely everything to grow and make money from social media.

The only 3 things you should be doing is:

1. Posting nothing but non-stop value that include you and your stories.

2. Building genuine relationships on the timeline and in the DMs.

3. Doing those 2 consistently for as long as you can.

And the most important thing, that nobody ever tells you, is to use social media because you want to use social media, not because you know it can get you solid results. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

The advice 95% give you.

• Post 3 times a day
• Comment only value
• Always be professional
• DM people to sell services

My advice after 3 years on Twitter and learning tf out of the game.

• Don't be professional, your personality = niche
• Content should be 50% value 50% stories
• Reply to people who reply to you always
• Create for an audience, not a following
• Talk to everyone because you want to
• DM to build relationships, not to sell
• Tweet as many times as you can
• Humour and personality is key
• Combine stories with value
• Use personal language
• Be on here everyday 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

This is every piece of advice I wish someone told me when I started growing my X account.

1. Build your email list
2. Don’t argue with anyone
3. Don’t use AI for anything
4. Post as much as you can
5. Talk to everyone you can
6. Comments are you friend
7. Celebrate everyone’s wins
8. The DMs are for relationships
9. Lead magnets drive email subs
10. Don’t teach what you don’t know
11. Personal stories differentiate you
12. Authority is better than outbound
13. If you disagree, don’t be a douche
14. Rebrand as many times as it takes
15. People will hate, ignore it and laugh
16. Don’t chase the likes or the reposts
17. Put your personality into everything
18. Momentum crashes if you skip a day
19. Do everything genuinely not forcefully
20. Get yourself a team or business partner
21. List tweets should go in ascending order
22. If you’re boring, you’re getting left behind
23. Sending cold DMs are great to get blocked
24. You can make money with a small following
25. “Here’s how I” is better than “Here’s how to”
26. Transformation tweets do great for followers

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Join 10,000 people getting The Creator's Journal EVERY DAY learning how to:

• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

Everything I’d do from start to finish if I had to start this social media from 0.

1. Pick a niche
2. Find its target audience
3. Identify their problems
4. Create my content strat
5. Define my content pillars
6. Create content to solve those problems
7. Tweet as much as possible
8. Engage like my life depended on it
9. Do everything with genuine intent
10. Start making relationships in the DMs
11. Providing I know a skill, craft an offer
12. Do fake work for a portfolio
13. Post my fake work daily to get leads
14. Ask prospects to DM me for my service
15. Close them in the DMs
16. Do a great job and post results
17. Repeat that
18. Base content around me (stories etc)
19. Focus on one main idea/topic
20. Create memetics for that idea
21. Post about it daily by teaching
22. Become an authority in that area
23. Repeat all the above 365 days a year

Just taught you how to go from an unknown to an authority in 23 steps.

Enjoy. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

General content no longer works.

People no longer care about how to do things.

They wanna see how YOU do things.

How many "How to get to $10k per month" threads have you seen.

A metric ton.

So reframe it.

You don't tell people how to do things anymore.

You tell them how YOU did it.

Personal language.

There's a million people teaching you how to do the same thing.

But people become interested in people.

Even though everyone teaches the same things.

People will become interested in only a select few people because of they way they're teaching it.

With stories.

Storytelling and personal content is taking over.

But it's still very early days.

Jump on it now. 

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• Start, grow, and monetize a personal brand
• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

I’m living proof that you can go from a shitty situation to a great one.

3 years ago I was a college student.

Absolutely hated it but I didn’t have any other path to go down.

I’d spend every day drinking and clubbing.

Failed my first year because I slept in instead of going to my exam.

Gained a ton of weight, felt miserable and got myself into $2k worth of debt.

Had to SORN my car, which if you don’t know, in the UK you do this when you’re not driving to save spending on road tax and insurance etc.

I did it because I was dirt poor and couldn’t afford to fuel it.

There was a point where I’d do shots before going to class because I hated it that much.

I had to borrow money from my dad to get food. Couldn’t pay back friends because I’d spend money on shit.

My life was literally, in the gutter.

Fast forward to today.

I’m clean from booze, run a 6 figure business, work with someone I looked up to for a long time, have no debt, and I’m in the gym almost everyday.

No, I’m not bragging.

I’m showing you that no matter how bad the situation and how much you think nothing will change.

With the right steps and some optimism, you can 100% do a complete 180.

Take this as some motivation and some hope that you can change.

If I can do it as a poor 20 year old, you can too.

Reach out to me if you need any help. 

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• Get leads without cold outreach
• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

I've audited thousands of accounts over time.

The main reason you haven't seen any lift off with your account is because it's boring.

There's no spice.

There's no "I just know [name] wrote that".

When someone genuinely can't tell who wrote your content, it's a problem.

Thats why i always preach putting yourself and your personality into your content.

Because you are the driving force.

More stories, more personal language, more talking the way you actually talk.

Not just boring niche advice. 

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• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

From start to finish, this is what I'd do to go from a completely unknown account to an authority account in the fastest time possible.

1. Pick a niche
2. Pick sub niches
3. Find your target audience
4. Identify their main problems
5. Create 50% of my content to teach
6. Curate 50% of my content to share stories
7. Engage with absolutely everyone who I can
8. Go on the timeline and make friends with people
9. Hit them in the DMs after time to build relationships
10. Repeat step 5 to 9 for a good while
11. Now pick and focus on on big idea
12. Base your content around that big idea
13. Create different angles and narratives
14. Create memetics
15. Teach and talk about that idea on the daily
16. Become a thought leader and encourage others to join
17. Post short form vids, long form tweets and threads on that idea
18. Repeat step 12 to 17 for life

That's how you become an authority in a space. 

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• Write content that performs
• Build a cult

AND get my Personal Brand Blueprint for $0 → https://bit.ly/4cGTfwG

Make sure you work with people who can actually pay you.

2 years ago I did coaching with this dude.

Charged him $3k over 3 months.

He paid the first month no problem.

Second month he asked for another week so he could get paid.

I said thats fine because I know how it can get sometimes.

Then the third month he ghosted me.

I got him the results btw.

Sent him a ton of messages over time and nothing.

Then he finally piped up.

Asking if he could do a payment plan.

Again, I know how it gets so I agreed.

He paid some.

And ghosted again.

It took him over a year to pay for something that should've taken 3 months.

To this day I still haven't gotten paid for that.

So a lesson from me to you.

Number 1: Make sure you only work with people who can pay you.

Number 2: If you do payment plans or monthly instalments, get a contract in place.

If it's fishy from the start, cut it off. 

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• Write content that performs
• Build a cult

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Be very careful who you believe on social media.

I got on a call with a dude before who claimed to have run a million dollar startup.

Asked him some questions so I could write his content around the answers.

"How long did it take you to hit a mil".

He goes "oh we've never done that, we're actually losing 60 grand a month".

Red flag number 1.

Then I told him I charge $4k a month and he goes "can we do $1k".

Bro was broke.

It's easy to put whatever in your bio and in your content.

Just be very careful of who you work with and who you believe.

Because you will get caught up in their lies if you work with them. 

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• Write content that performs
• Build a cult

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There’s a reason so many accounts don’t grow.

They’re boring.

No personality.

It’s the same shit always.

20 LeSsOnS I LeArNeD fRoM bUsInEsS.

There’s no wow factor.

If you removed their profile pic and name from their tweets, it’d look like any other mfs tweets.

If you want to succeed in the personal branding space, you have to stand out.

How do you do that?

Stories. Experiences. Opinions.

Everyone is gonna teach the same lessons.

Only one person can teach them through your stories.

You. 

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• Build a cult

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I think you’re born with the entrepreneurial mindset.

It’s not something that can be taught or developed

It’s something that takes over your brain at birth.

It’s an urge to live by your own rules.

You don’t conform to the traditional “work, sleep, die” routine.

You crave something different. Something against the norm. A rebellion to fitting in.

You’re wired to go a different route to everyone else.

When I was in university, my friends wanted to make money by getting part time jobs.

Me?

I was buying and re-selling event tickets to make profits.

Stories like this you hear a lot from business owners.

Always trying different things to make money instead of just working for someone else.

If you have that entrepreneurial spirit, use it. 

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• Build a cult

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So I used to work in retail.

I was 18 at the time and I got treated like a pin through a condom.

Shit.

Because I was so young, I'd basically get the majority of the work thrown at me.

And the managers, who were on massive power trips would find little things to dig at me.

Anyway, I left there not so long after because I hated it and I went to university.

Then the whole Twitter thing started and I started to make a lot of money.

To this day, I hate my old manager.

Anyway, 2 years into my Twitter journey, I saw an ad on Facebook for my old job listing.

So I applied.

The way they structure it is you get on a phone interview and then you get an irl interview.

I didn't want the job back.

I wanted to get on a phone interview, and get to the irl interview stage.

Then I wanted to go in, get interviewed by my old manager look him in the eyes and say.

"I make more money than you".

And leave.

Haha, I'm yet to get an interview yet probably because they know who I am.

But every time I see the job ad going somewhere, I always apply.

When I eventually get an interview, I'll film it lmao.

yOu ShOuLd LeT iT gO.

Absolutely not, this is too funny not to do. 

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• Build a cult

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