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If your eCom brand has these symptoms, we need to talk: - AOV flat for months - "New drop" emails need deeper discounts each time - Customers ask questions your emails never answer - Click-to-purchase under 2% - Repeat orders only happen with coupons You think "more eyeballs" is the answer. It isn't. When CAC creeps up and Contribution Margin stays flat, payback pushes from days to months. LTV:CAC falls below healthy ratios because second purchases don't arrive on schedule. I install email systems for 1-3 hero product brands stuck at mid-six figures with weak repeat rates. 1. Beef tallow skincare: 42% increase in 30-day repeat rate 2. Antlers for dogs: 18% → 31% repeat purchases 3. Soccer ball: Fast Cash covered month of ad spend 4. Volleyball: Cart abandonment recovery up 40% Day 1: Stop treating email as promo channel Day 2: Fix pricing math (Max CPA = Margin × Units) Day 3: Replace beliefs, not blast emails Day 4: Install 5 Retention Horsemen Day 5: Run Fast Cash play for immediate liquidity Reply with one word - "Leads", "Price", "Nurture", or "Retention" - and I'll send your specific fix.
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