Cat Flap Fever™️ Industries

I manage strategy across major platforms, unifying marketing efforts and increasing revenue through SEO.

Key Responsibilities:
● Strategy for Amazon, Shopify, Google, Bing, Pinterest, Meta.
● Unify marketing, boost revenue with Amazon SEO.
● Boost revenue with Amazon SEO and marketing  
● Manage social media for enhanced visibility

Key Achievements:
● ROAS: Maintained a ROAS of 5+.
● ACoS: Maintained ACoS at 20 - 25%
● TACoS: Maintained a TACoS of 10%

Head of Brand Strategist

54Celsius

Currently managing the Amazon store for 54 Celsius, Pyropet, and Candlehand, I drive growth through SEO and PPC strategies. My role focuses on optimizing listings, launching, ranking, and scaling products

Key Responsibilities:
● Handle Amazon for 54 Celsius, Pyropet, Candlehand.
● Optimize SEO through keyword research.
● Drive PPC for better visibility, sales.
● Launch, rank new products.
● Scale existing product lines.
● Analyze data to refine marketing.
● Optimize content, marketing strategies..

Key Achievements:
● ROAS: Maintained a ROAS of 5.
● ACoS: Maintained ACoS at 20% - 28%
● TACoS: Maintained a TACoS of 11%

Head of Marketing Department

Tee Styled™️

I drive growth on Amazon through strategic listing creation, SEO, and targeted marketing. I focus on making our brand stand out and boosting both traffic and conversions.

Key Responsibilities:
● Amazon Strategy Optimize listings: keywords, descriptions, images.
● SEO: Enhance rankings via titles, backend attributes
● PPC: Data-driven Amazon marketing.
● Cross-Channel: Social, email integration.
● Analysis: Track KPIs to improve strategies.
● Research: Identify trends and opportunities.

Key Achievements:
● ROAS: Maintained a ROAS of 3.
● ACoS: Maintained ACoS at 30% - 40%
● TACoS: Maintained a TACoS of 15%

I implement strategies that increase conversions and ROI, contributing directly to the growth of Teesyled

Harmony House Foods, Inc.

I specialize in driving growth through strategic SEO and PPC management. My focus is on optimizing listings, launching, ranking, and scaling products.

Key Responsibilities:
● Manage Amazon operations.
● Optimize content with keyword research.
● Run PPC for visibility, sales.
● Launch, rank new products.
● Scale existing lines.
● Analyze data for marketing.
● Strategize content, marketing.

Key Achievements:
● ROAS: Maintained a ROAS of 4.5.
● ACoS: Maintained ACoS at 20% - 30%
● TACoS: Maintained a TACoS of 9%

Successfully increased sales by implementing data-driven strategies, optimizing listings and utilizing effective marketing approaches. Drove significant profit growth through strategic PPC management and optimization

Digital Marketing Specialist

EcomGleam

Led EcomGleam, driving strategic innovation and major growth.
● Achieved over 30% year-on-year growth through effective strategies.
● Directed successful Amazon private label product launches.
● Boosted client traffic by 45% with cross-channel marketing.
● Provided expert consulting & led a top-tier team.

Director of EcomGleam | Ecommerce Growth Leader

Polar Specialist Coatings Ltd

I managed and grew 3 Amazon marketplaces (UK, USA, DE). I focused on strategic growth, using data-driven approaches.

Key Responsibilities:
● Directed 3 Amazon marketplaces for sales, visibility.
● Guided SEO copy with keyword research.
● Handled PPC across marketplaces.
● Employed data for performance optimization.
● Launched, ranked products via PPC.
● Oversaw 200+ SKUs despite stock challenges

Key Achievements:
● Sales: Up 30% in 3 months.
● Profit: Doubled via PPC tweaks.
● Rankings: New products ranked with strategy.

Head of Strategic Marketing

PAS Agency

Managed a portfolio of 10 Amazon diverse brands, achieving 5x growth in sales and profit.

Key Responsibilities:
● Brand Growth & Marketing
● Developed strategies for brand expansion.
● Ran multi-channel ad campaigns.
● Optimized for conversions with data.
● Increased brand visibility, recall.
● Propelled brands to prominence with campaigns.

Brands Managed:
● Popdart
● Bucket Golf
● Ardent
● Elevate Sports
● Kapuluan
● Piperwai
● Powerhitter
● Michele's Food
● Caire
● Reverly Supply
● Santa Cruz

Key Achievements:
● ROAS: Maintained a ROAS of 5+
● ACoS: Maintained ACoS at 15% - 45%
● TACoS: Maintained a TACoS of 12%

Brand Manager | Driving Sales & Profit Growth

Storepath

● Amazon PPC & Strategy
● Managed PPC for visibility, ROI.
● Aligned strategies with brand goals.
● Researched keywords for bid optimization.
● Teamed up for impactful marketing.
● Used data to spot trends, improve positioning.

 E-Commerce Brand Manager at Storepath

E-commerce Investment Specialist & Business Mentor | Helping Entrepreneurs Achieve 7-9 Figure Exits | Amazon PPC Expert | Strategic Growth Advisor

I know the struggle of wasted ad spend. 

When I started in e-commerce, I poured money into campaigns across Amazon, Meta, and Google, only to be met with lackluster results and constant overwhelm. 

Instead of giving up, I dug deep, tested relentlessly, and developed a system that turns scattered marketing efforts into consistent, scalable growth.  

Since 2020, I’ve been on a mission to help e-commerce business owners cut through the noise, stop wasting money on disconnected strategies, and build a clear path to 8-figure revenue.  

 Here’s what I bring to the table:  
- $500K earned across 200+ projects  
- 96% success rate with e-commerce clients  
- Expertise in integrating paid and organic strategies  

 How I Help E-commerce Brands Like Yours:  
- Amazon PPC & SEO optimization  
- Meta & TikTok advertising campaigns  
- Google Ads & organic growth strategies  
- AI-powered marketing automation  
- Content marketing that establishes brand authority  

 Why My Approach Stands Out:  
- Simplifies complex marketing into actionable plans  
- Aligns paid and organic strategies seamlessly  
- Focuses on long-term, sustainable growth  
- Delivers proven results across platforms  

If you’re ready to stop wasting money on marketing that doesn’t deliver, let’s talk.  

Message me with "INTEGRATED GROWTH" or email me at amazonads.specialist@gmail.com to learn how we can turn your ad spend into real, measurable results.

From $0 to $300K+ on Upwork
(without cold DMs or paid ads)

When I joined Upwork, I had no idea what I was doing.
Just a skillset. A laptop. And a gut feeling that this could work.

But the early days?

 No replies.
 Lowball offers.
 Confusion about how to stand out.

What changed?
I stopped being a freelancer.
And started positioning myself as a growth partner.

I niched down to Amazon PPC.
Optimized my profile to reflect outcomes, not services.
And I treated every client like they’d lead to 10 more.

It worked.

$5,700 project completed
162+ jobs finished
100% Job Success
Top Rated Plus badge
$300K+ earned

What didn’t work?
Offering everything to everyone
Writing “friendly” proposals with no proof of ROI
Chasing instead of attracting

What I learned:

 Specialize in what creates profit, not popularity
 Let your profile pre-sell before the conversation starts
 Make clients feel safe hiring you, not impressed by you

Want to land $5K+ clients without chasing leads?

Comment “CLIENT PLAYBOOK” below

and I’ll share the exact framework I use to turn Upwork into a repeatable income engine.

https://lnkd.in/dkPwcgr

Muhammad Atif

I ghostwrite educational email courses for Amazon & Shopify sellers. Helped 20+ brands scale beyond $1M

5 Costly PPC Mistakes (And How to Fix Them)

Most PPC campaigns waste money before they even start.

Here’s why:

1. Static keyword lists
2. Bid strategies that bleed budget
3. No seasonal strategy
4. Blind spots in ad performance
5. No idea what competitors are doing

This free 5-day email course shows you how to fix all 5.

It’s written for serious marketers who want to scale paid traffic, without increasing spend.

Get the first lesson instantly. The rest follows daily.

 
Grab the Free Blueprint: https://lnkd.in/ekXvep84

Something people don't realize about educational email courses:

They work better than discounts.

See, I've run marketing for multiple ecommerce brands-

I used to send discount after discount to drive sales.

In other words, I was training customers to wait for sales.

But then I discovered a different approach.

Instead of offering 20% off, we started teaching customers:

How to use our products properly
Ways to solve their problems
Tips to get better results

The transformation was clear:

Our customers stopped asking for discounts

They started engaging with our content
Sales became more consistent

Most importantly? The relationship changed.

We weren't just another brand pushing deals- We became trusted advisors.

So before sending your next discount code, consider this:

Could you teach instead of discount?
Could you help instead of sell?

Because building customer relationships through education...

That's what creates lasting value.

The mistake of treating email like a promotions tab

The biggest mistake I made as a beginner in eCommerce marketing:

Treating email like a place to blast discounts.

Most brands think the email list is just a last-resort sales lever. That’s a bad place to start building trust.

Instead, build trust by:

• Sending mistake-driven educational content that solves a real problem

• Using stories from customers to show transformation, not features

• Creating a habit loop where readers expect value, not sales

Once you stop treating email like a clearance rack, you start seeing it as your highest-margin sales channel.

Because sending valuable, relationship-driven emails is how you build a path to repeat customers and long-term brand equity as an eCommerce founder.

Last week, I crossed 100 subscribers on a brand-new email course.

It took 21 days. It was challenging. But it was worth it.

Here are the 5 parts of my strange journey.

Hope it’s helpful to someone:


1/ Write one story email, just one

When you're first getting started trying to turn your brand story into sales, this is the best thing you can do.

Don’t overthink it.

Don’t make it more complicated than it needs to be.

Just get started, and see where your strange journey takes you.


2/ Forget what you think works

As you get moving, what you end up learning is that:

"Talk about your product’s features" is wrong.

"Just give a discount" doesn’t work.

"Keep it short and snappy" is a waste of time.

In reality, telling one simple, emotional story over 5 emails is the best thing you can do.


3/ Treat your story like a lead magnet

As soon as I reached email #3, I hit a roadblock.

I was making progress, but I didn’t know:

How to tie the story to the product

How to structure each email for flow

Or how to get people to actually sign up

Positioning the story as a "free email course" changed everything for me.

And here’s why…

It made it feel valuable.
It made it feel intentional.
It made people want in.


4/ Focus on one “aha” per email

As soon as I started doing that, I started to…

Get replies like: “I’ve never thought about it this way.”

See email #4 become the top driver of sales

Get 22 new opt-ins in a single day

Which led to me reworking the entire site CTA around the course.

Which led to steady daily sales from email alone.


5/ It’s the long game, but it scales

It took me a while, but eventually, I experienced a breakthrough.

I realized that the key to scaling without ads was
writing once,
automating delivery, and
refining based on replies
compounded over a long period of time.

And 21 days later, here I am.


I share all of this because I believe you can experience the same sort of transformation in your own business.

And then you’ll have a “strange journey” you can share of your own.

(I’d love to read it.)

92% of first-time DTC customers never return after using a discount.

(Source: Repeat Customer Index, 2024)

That stat should scare anyone relying on “15% OFF” popups.

Yet most ecommerce brands still default to discounting, ignoring what actually drives long-term growth.

I’ve helped DTC brands replace discount codes with educational email courses that convert cold traffic and increase LTV.

And here’s what most don’t realize:

Customers don’t buy because of price, they buy because they want to feel smart.

EECs give them reasons to believe. Not just reasons to buy.

The brands doing this best? They’re making education the first touchpoint:

Not “Get 15% off”

But “Learn how to choose the best [product category] for your life”


This isn’t just better marketing, it’s better positioning.

And it builds actual customer equity, not just email lists full of deal hunters.

We put together a high-converting EEC funnel you can plug into your Shopify in one afternoon.

Want the framework?

Comment “EMAIL” and I’ll DM you

Most Amazon sellers panic when they go out of stock.

But what if I told you some sellers actually MAINTAIN their ranking for 60+ days during stockouts?

Here's the reality: 89% of Amazon sellers never recover their original ranking after going out of stock. The average seller loses 67% of their ranking within just 14 days. But the top 1% of sellers have cracked the code on inventory disasters.

Today, I'm sharing 3 real case studies of sellers who maintained ranking during extended stockouts—and the exact strategies they used.

Let's dive in.

Case study 1: The gradual price increase strategy.

Sarah's supplement brand was facing a 45-day stockout during peak season. Instead of going completely out of stock, she gradually increased prices by 20% over 10 days. This slowed demand from 80 units/day to 15 units/day, extending inventory life while maintaining sales velocity. Result: She maintained 85% of her ranking and recovered fully within 7 days of restocking.

Case study 2: The strategic advertising pivot.

Mike's electronics product went out of stock for 67 days due to supply chain issues. He immediately paused all Amazon PPC but redirected his Facebook and Google ads to drive external traffic to his Amazon listing during the final inventory days. Amazon's algorithm recognized this external traffic as organic engagement. Result: He maintained keyword relevance and recovered ranking 40% faster than competitors.

Case study 3: The competitor analysis recovery.

Lisa's home goods brand went out of stock for 73 days. Instead of panicking, she used the downtime to analyze competitor keywords, pricing strategies, and customer reviews. When she restocked, she launched with optimized listings and targeted PPC campaigns based on competitor gaps. Result: She not only recovered her original ranking but exceeded it by 30% within 60 days.

The key insight? Stockouts don't have to be ranking killers.

The sellers who thrive treat stockouts as strategic opportunities, not disasters.

My conversion rate was stuck at 8% for months.

Then I discovered the keyword research method that changed everything. Within 30 days, my conversion rate jumped to 16.4%—literally doubling my sales overnight.

Most Amazon sellers think keyword research is just finding high-volume search terms. They're missing the bigger picture. The real magic happens when you understand search intent, competitor gaps, and seasonal trends working together.

Poor keyword research kills even great products. You target wrong customers, fight impossible competition, and burn PPC budget with zero results. But when done right, you unlock consistent organic traffic and profitable campaigns.

Today I'm sharing my 4-step method that doubled my conversion rate and generated an extra $73K last quarter.

Let's dive in.

1. Start with reverse ASIN lookup on your top 3 competitors.

Your competitors already found profitable keywords. Instead of starting from scratch, see what's driving their sales.

Use Helium 10's Cerebro to analyze competitor ASINs. Look for keywords where they rank positions 1-10 with high volume. Focus on 1,000+ monthly searches but avoid 50,000+ (too competitive).

Export and prioritize keywords where multiple competitors appear—this signals high buyer intent.

2. Identify low-competition long-tail opportunities.

Short keywords are battlegrounds. Long-tail keywords are goldmines where you can actually rank and convert.

Look for 3-4 word phrases with 500-2,000 monthly searches and fewer than 100 competing products. These often have higher conversion rates because searchers know exactly what they want. Use tools like Jungle Scout or AMZScout to verify competition levels.

Long-tail keywords become your foundation for organic growth.

3. Map keywords to customer journey stages.

Not all keywords are equal. Some indicate browsing, others signal ready-to-buy intent. Understanding this transforms your targeting.

• Awareness: broad terms like "kitchen gadgets"
• Consideration: specific like "silicone kitchen utensils set"  
• Purchase intent: hyper-specific "BPA-free silicone cooking utensils dishwasher safe"

Target purchase-intent keywords for immediate sales, broader terms for long-term visibility.

4. Validate with real search volume and trend data.

Tools give estimates, but Amazon's data tells the truth. Before committing to keywords, validate with actual platform insights.

Check Amazon's search suggestions by typing keywords into the search bar. Auto-complete suggestions represent real user searches. Use Keepa or Helium 10's Keyword Tracker to monitor volume trends over 6-12 months.

Seasonal products need seasonal keyword strategies to maximize profit windows.

This method took my conversion rate from 8% to 16.4% because I stopped guessing and started targeting keywords that convert. Result? $73K additional revenue last quarter.

Stop fighting impossible battles. Start winning with strategic research.

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