Muhammad Atif's Linkedin Analytics

Something people don't realize about educational email courses: They work better than discounts. See, I've run marketing for multiple ecommerce brands- I used to send discount after discount to drive sales. In other words, I was training customers to wait for sales. But then I discovered a different approach. Instead of offering 20% off, we started teaching customers: How to use our products properly Ways to solve their problems Tips to get better results The transformation was clear: Our customers stopped asking for discounts They started engaging with our content Sales became more consistent Most importantly? The relationship changed. We weren't just another brand pushing deals- We became trusted advisors. So before sending your next discount code, consider this: Could you teach instead of discount? Could you help instead of sell? Because building customer relationships through education... That's what creates lasting value.

Discounts teach your customers to wait. Education teaches them to buy. If you're always bribing people to convert, you've built a coupon business, not a brand. Teach with your emails. And get buyers who pay full price without hesitation.

3 simple emails I use to convert cold traffic instead of offering 10% off. Visitors now stay, buy, and come back because they finally get it. What if you could convert more customers without handing out a discount code? Most eCommerce brands default to 10 to 15 percent off because they think it's the only way to get the sale. But what if the real answer was education? Show visitors why your product exists how it solves their problem and why competitors fall short. No race to the bottom no margin erosion just honest, helpful guidance. When we made the switch, everything changed: Higher opt-in rates 30 to 45 percent of visitors joining because they care, not because it's cheap. More conversions from cold traffic 10 to 20 percent lift with no coupons. Bigger carts 12 to 18 percent increase in AOV through problem-based bundles. More repeat buyers 15 to 30 percent reordered because they understood the value. And better CAC to LTV 20 to 40 percent more profit with no margin losses. The results weren’t louder they were smarter. The best growth lever isn’t urgency it’s clarity. Don’t bribe buyers educate them. If you found this helpful, you’ll love my newsletter Inbox Conversions proven prompts, layouts, and scripts for eCom brands scaling with email. Built for founders who’d rather teach than chase with discounts. coming soon :)

The mistake of treating email like a promotions tab The biggest mistake I made as a beginner in eCommerce marketing: Treating email like a place to blast discounts. Most brands think the email list is just a last-resort sales lever. That’s a bad place to start building trust. Instead, build trust by: • Sending mistake-driven educational content that solves a real problem • Using stories from customers to show transformation, not features • Creating a habit loop where readers expect value, not sales Once you stop treating email like a clearance rack, you start seeing it as your highest-margin sales channel. Because sending valuable, relationship-driven emails is how you build a path to repeat customers and long-term brand equity as an eCommerce founder.

Last week, I crossed 100 subscribers on a brand-new email course. It took 21 days. It was challenging. But it was worth it. Here are the 5 parts of my strange journey. Hope it’s helpful to someone: 1/ Write one story email, just one When you're first getting started trying to turn your brand story into sales, this is the best thing you can do. Don’t overthink it. Don’t make it more complicated than it needs to be. Just get started, and see where your strange journey takes you. 2/ Forget what you think works As you get moving, what you end up learning is that: "Talk about your product’s features" is wrong. "Just give a discount" doesn’t work. "Keep it short and snappy" is a waste of time. In reality, telling one simple, emotional story over 5 emails is the best thing you can do. 3/ Treat your story like a lead magnet As soon as I reached email #3, I hit a roadblock. I was making progress, but I didn’t know: How to tie the story to the product How to structure each email for flow Or how to get people to actually sign up Positioning the story as a "free email course" changed everything for me. And here’s why… It made it feel valuable. It made it feel intentional. It made people want in. 4/ Focus on one “aha” per email As soon as I started doing that, I started to… Get replies like: “I’ve never thought about it this way.” See email #4 become the top driver of sales Get 22 new opt-ins in a single day Which led to me reworking the entire site CTA around the course. Which led to steady daily sales from email alone. 5/ It’s the long game, but it scales It took me a while, but eventually, I experienced a breakthrough. I realized that the key to scaling without ads was writing once, automating delivery, and refining based on replies compounded over a long period of time. And 21 days later, here I am. I share all of this because I believe you can experience the same sort of transformation in your own business. And then you’ll have a “strange journey” you can share of your own. (I’d love to read it.)

Email doesn’t scale?” I don’t buy it. Here’s what I’ve been seeing (as a newcomer): Founders love paid ads because they feel predictable. Spend $X → Get back $Y. It scales - until it doesn’t. CPMs go up. CTRs go down. Offers fatigue. And suddenly, it costs 3× more to acquire the same customer. So what happens next? They turn to email. But by then, they’ve built nothing of value in their list. No welcome flow that educates. No storytelling. No nurture. Just promo → promo → promo → silence. From what I’ve studied so far: Ads scale reach. Email scales trust. One gets you clicks. The other earns you customers for life. The problem isn’t that email doesn’t scale. It’s that most brands never build the systems to make it scale. What I’m learning to build instead: Educational email courses that convert cold leads Evergreen nurture flows that build belief Segmented paths based on what people actually care about If ads are gasoline, email is compounding interest. Both work - but only one keeps paying you back without more spend. Want to scale without burning out? Start by treating email like a long-term asset, not a backup plan. I’ll be sharing everything I learn as I go. Follow along.

You don’t need more ad hacks. You need ad systems. Your bids look fine. But TACoS keeps rising. You’re scaling spend. But ROAS is slipping. You’re not a “media buyer.” You’re a performance operator. You want control, not chaos. You want data to decide. The best sellers don’t guess. They scale with systems. They know where every dollar goes. And what each dollar brings back. This 5-day email course shows you: • Where your budget leaks live • Why your ads confuse Amazon • How smart brands structure for scale Imagine campaigns that work every time. Imagine weekly reports with zero surprises. Imagine full control of spend. Confident. Clear. Scalable. Most agencies "optimize." I help you build systems. No spreadsheets. No guesswork. No lazy account managers. Spending $5K–$50K/month Join here: masterppcstrategies.com

7 ways to get clients on LinkedIn in 2025 Cold outreach still works. Just not the old way. You can’t spray and pray anymore. Buyers are sharper. Inboxes are louder. Templates get ignored. If you’re a service provider who values trust over spam... This is for you. The best closers I know? They personalize like pros. They track buying signals. They don’t pitch in message one. 7 things that work right now: 1. Lead with curiosity, not offers 2. Use the 3x3 personalization method 3. Find leads showing buying intent 4. Follow up (not once, consistently) 5. Use helpful, low-pressure CTAs 6. Build a profile that builds trust 7. Track your reply rate and iterate Picture this: 10 custom DMs a day. Replies from warm leads. Calls booked, without posting or ads. Most outreach fails because it’s lazy. This works because it’s human. Want the full breakdown? DM me: “Outreach” I’ll send you everything.

Why most Amazon listings don’t convert Because they’re created without a plan. How to fix that (step-by-step): Here’s the content planning SOP I give every 7-figure client. Step 1: Start with a Brain Dump Most sellers jump into Canva. Don’t. → List every product detail, benefit, objection, and diff → Gather visual inspiration from DTC brands → Build a mood board with colors, fonts, lifestyle vibes Step 2: Do a Product Deep Dive Your content is only as strong as your understanding. → Break down your product like you’re pitching a VC → Turn specs into benefits (AI helps here) → Write a one-sentence USP that punches Step 3: Analyze Competitors (Properly) Skip guessing. → Dissect 3 top listings: headlines, images, reviews → Spot what they don’t say—then fill the gap → Extract unmet needs from customer pain points Step 4: Build a Buyer Persona You're not writing for “everyone.” → Define age, values, fears, motivations → Use reviews and analytics—not just guesses → Tailor every message to that exact person Step 5: Structure Before You Create Every image and word should earn its place. → Assign each image a theme (USP, lifestyle, setup) → Mix infographics + lifestyle + dimensions → Make it easy to skim. Easy to love. Easy to buy. The secret? Research like a strategist. Write like a copywriter. Plan like a CMO. Want the full SOP with ChatGPT prompts, templates, and examples? Drop a “SOP” in the comments and I’ll send it over.

I’m going to let you in on a secret. More ad spend won’t fix your PPC campaigns. Tweaking bids daily won’t fix them either. Your problem is deeper and easy to miss. Most PPC campaigns lose money silently. Bad keywords drain budget without obvious signs. Targeting is too broad or too outdated. Campaign structure breaks as you scale spend. These silent mistakes kill momentum and results. That’s why I built a 5-day PPC course. It’s for marketers tired of wasting budget. It’s for founders stuck with flat ROAS. It’s for anyone who wants PPC that works. Here’s what you’ll learn inside: 1.  5 silent mistakes that quietly kill ROAS 2.  How to spot and cut wasted spend 3.  A framework to fix campaigns without guesswork 4.  My system to rescue broken ad accounts 5.  A repeatable roadmap to scale with confidence This isn’t fluff or theory. It’s what works. I use this system to fix real accounts. It works even if you’re not a PPC expert. If you’re ready to stop guessing, start here: Grab the free course here: https://lnkd.in/gnr3UEQx

$300K earned. 162 projects. 100% Job Success. Not a flex, just proof that: consistency, trust, and results compound over time. I help eCommerce brands scale past ad fatigue and margin leaks by fixing what most ignore: 1. Intent-based Amazon PPC 2. Keyword-driven SEO layering 3. Cross-channel alignment (Meta, Google, etc.) Most sellers I work with aren’t lacking effort. They’re lacking visibility, structure, and systems that convert browsers into buyers. I don’t “run ads.” I build growth systems that scale with you not against you. If your ad budget keeps growing but profit doesn’t let’s fix that. DM me “PPC” for a free strategy breakdown. I’ll show you where your margins are leaking and how to stop it.

Most Amazon sellers catch problems after the damage is done. But now, you don’t have to. Amazon quietly rolled out a new feature, Performance Alerts, that gives you proactive control over ASIN-level volatility. Create 5 alert groups Monitor up to 10 ASINs per group Mix and match up to 5 conditions (sales, units, page views, etc.) Get alerts for day-over-day, week-over-week, or month-over-month changes This isn’t just helpful, it’s a shift in how operators manage risk and recover margin before TACoS creeps or velocity crashes. High-volume brands and ops teams tracking 30+ SKUs? This is your early warning system. You’ll find it under: Business Reports Detail Page Sales and Traffic Performance Alerts I've already set up mine. Curious what conditions others are using, comment below or DM me and I’ll share my alert config.

Most brands don’t have a traffic problem. They have a budget bleed. One of my clients came to me frustrated: Amazon Ads were running, but they had no idea if they were working. No clear ROI. No strategy. Just spend. I ran a full audit and rebuilt the structure. We cut wasted spend, realigned bids, and prioritized high-converting ASINs. Result? Higher ROI Full budget control A happy client who said: “Great! Very knowledgeable and takes care of budget.” This isn’t magic, it’s just focused, performance-first PPC management. No guessing. No overspending. No excuses. If you're an ecommerce founder tired of ad managers burning cash, I can help. Let’s turn your ad spend into real, trackable results. DM me “Amazon” and I’ll show you what I fixed.

You're losing 20% of revenue each month. Because your emails don’t educate. Most brands don’t realize how much conversion they’re leaving on the table by only offering discounts. How to recover 20% of lost revenue, without running more ads Here’s the step-by-step process: A DTC brand I worked with had a high-traffic site. Their welcome popup? A 15% discount code. Their conversion rate? 1.4%. Their repeat purchase rate? Even worse. Here’s what we did instead: Step 1: Kill the coupon popup Most brands trade short-term sales for long-term trust. We replaced the discount with a 5-day email course. It taught buyers how the product solved their #1 fear. Step 2: Turn emails into mini landing pages Most ecommerce emails feel like billboards. We made each email focused on one problem, one insight, and one action. Quick tip: Use product Q&As from Reddit and Amazon to guide content. Step 3: Teach, don’t pitch Most email flows scream “Buy now!” This course said, “Here’s what most people get wrong, and how to get it right.” That subtle shift tripled engagement. Step 4: Measure what matters Forget open rates. We tracked click-to-buy and repeat purchase behavior. The new funnel beat the original by 42% in AOV and 3x in LTV. The secret? Educated customers buy more, without needing a bribe. Want to implement this yourself? I built an entire system to replace discount codes with conversion-optimized email courses. Drop a “Course” below and I’ll send the breakdown.

From $0 to $300K+ on Upwork (without cold DMs or paid ads) When I joined Upwork, I had no idea what I was doing. Just a skillset. A laptop. And a gut feeling that this could work. But the early days?  No replies.  Lowball offers.  Confusion about how to stand out. What changed? I stopped being a freelancer. And started positioning myself as a growth partner. I niched down to Amazon PPC. Optimized my profile to reflect outcomes, not services. And I treated every client like they’d lead to 10 more. It worked. $5,700 project completed 162+ jobs finished 100% Job Success Top Rated Plus badge $300K+ earned What didn’t work? Offering everything to everyone Writing “friendly” proposals with no proof of ROI Chasing instead of attracting What I learned:  Specialize in what creates profit, not popularity  Let your profile pre-sell before the conversation starts  Make clients feel safe hiring you, not impressed by you Want to land $5K+ clients without chasing leads? Comment “CLIENT PLAYBOOK” below and I’ll share the exact framework I use to turn Upwork into a repeatable income engine. https://lnkd.in/dkPwcgr

Most sellers waste thousands trying to “fix” their ACOS. They follow the script: • Raise budgets • Pause “underperforming” keywords • Launch more campaigns • Hope for better results But underneath all of that? There’s a creeping fear: “What if I’m just spending more to stay stuck?” Two years ago, I stopped guessing and started testing. I unsubscribed from the spray-and-pray ad strategy. What changed everything? Using real campaign data to guide every move not opinions, not best practices, not gut feelings. Tomorrow, I’m releasing something different. Not a PPC course. Not a checklist. It’s a tactical breakdown of 4 data-backed moves to lower ACOS without losing a single sale. It’s for sellers who are done reacting. Who want control back. Who want to scale smarter, not just spend faster. I’ve never been more confident in this approach - because it’s already working across multiple brands I manage.

Today, I’m stepping into something new. And I’m inviting you to join me. I’ve created a new 5-day email course for digital marketers and eCommerce founders who are tired of wasting money on underperforming PPC campaigns and ready to finally get them working. A space where you can ditch the guesswork and feel confident in every PPC decision you make. Where you can go beyond recycled tips from YouTube or Reddit threads and actually learn what top PPC consultants do behind the scenes. Where you can access real-world fixes for 5 costly PPC mistakes. Where you can learn the exact systems I use to rescue ad accounts. Where you can finally understand why your ROAS is stuck and how to fix it. Where you can follow a clear, actionable roadmap that works even if you’re not a PPC expert. It’s a calling for digital marketers and founders who want their ad spend to actually drive profit not frustration. If that sounds like something you're looking for, you can learn more here: https://lnkd.in/gnr3UEQx