Irina Alexandra

Brightroom

On a mission to simplify and democratize continuous learning and development 💫 

Brightroom is a social network for learning and development, fostering growth and connection through small-group live interactive workshops on a wide range of topics from leadership and communication to creativity and wellbeing. 

The most versatile and accessible solution for scaling startups that want to give an edge to their talent. If I say so myself.

Message me to get a demo 😉

Founder

CareerFoundry

Career Coach

Fired Up Space

Founder Coach

die andersberater:innen

Arbeitsagentur (AVGS) sponsored professional development: 

- Business coaching for entrepreneurs 
- Career coaching 
- Interview preparations

Business & Career Coach

Irina Alexandra 

Coaching for early stage founders.

🦄 Get clarity on your personal purpose and translate it into a sustainable business strategy 
🦹🏻‍♀️ Grow confidence and let go of limiting beliefs
🌱 Develop leadership and communication skills 

🧘🏻‍♀️ Build resilience to stay sane along the way

Business Coach

Sensera

We help startups scale their teams by fostering sustainable growth through conscious leadership development. 

People's most creative and resourceful work comes from a place of intrinsic motivation, which is impossible without the work being meaningful. 

"Work meaningfulness" is a subjective perception of an individual, impacted by many variables - personal (e.g. values, beliefs), organisational (e.g. job design, company's mission) and cultural. 

The role of a leader is on one hand to work with each individual to understand their motivations and create conditions for them to blossom, and on the other hand to create systems that nurture diversity of thinking but unity of action.

This requires a high degree of self awareness, emotional intelligence, understanding of human and group psychology and some practical tools to put this knowledge to use in the most effective way.  

We support founders and leaders in this challenging endavour through 1:1 coaching, group programs and training.

Co-Founder

WEHub | Women Entrepreneurs Hub

Community for international women entrepreneurs or those striving towards self-employment supporting each other in professional and personal development primarily through online and in-person events.

Wayfair

Developed a strategy and an implementation plan for ensuring product findability on all Wayfair related platforms
Led crossfunctional work with Product, Engineering and multiple Business teams
Consistently achieved highest NPS score from all reporting teams

Global Findability Solutions Manager 

Increased output capacity by over 100% with only 33% headcount increase
Established a process for critical lane outreach, 80% faster than the regular process, set. savings $244K monthly
Automated imagery outreach, freeing up ca. 12% of total campaign capacity

EU Content Outreach Manager

Built out the team from ground up, defining its OKRs and individual team member's deliverables -Managed team's efforts enabling $50M worth of revenue
Created a self-service tool for internal teams, enabling a 3 people team do the work previously done by 50 experienced employees
Coached direct reports to higher performance (100% improved their rating cycle over cycle, 50% got promoted within a year of working together), mentored employees outside of direct reporting line

EU Root Cause & Purchasability Manager

Increased the performance on the key KPI by 79% QoQ within 4 months after taking on a new team Supported company efforts outside of direct scope by testing new competitive intelligence tools, outlining operational processes for the tool utilisation and delivering trainings to the wider department
Created a dedicated project group for managing findability issues within all product categories
Completed a certified interviewer program and actively contributed to the departmental hiring needs

EU Housewares & Outdoor Merchandising Team Lead

Ensured the team was hitting its KPIs even in the times when we were at a 30% capacity
Built strong relationships with the key suppliers, supporting their growth (up to 140% YoY) 
Developed and was the lead trainer for 5 onboarding trainings
Partnered with the global Competitive Intelligence team, provided actionable feedback for future iterations, managed testing process with the sample supplier group and presented a meaningful business analysis with recommended next steps

Outdoor Supplier Merchandising Associate 

Ensured that the amount and quality of the information provided on the website meets Wayfair standards and exceeds customer expectations. 
Identified most important attributes based on the statistical data and owned outreach to the suppliers, increasing CVR for selected classes.
Collaborated with other departments to achieve the best product representation and increase sales for selected partners.

Merchandising operations intern

Deluxe Hotel & Spa Resort Alpenpalace

Conducted sales, reservations, check-ins, check-outs
Represented the Hotel at a travel conference in Moscow; Established relationships with potential partners
Created daily newsletters in 4 different languages
Communicated with hotel guests and effectively resolved complaints

Front Office Employee

Path2University College at Internationale Hochschule Bad Honnef  •  Bonn (IUBH)

Introduced new material and ensured its understanding
Organised and coordinated group’s working process
Created and evaluated examination papers
Motivated multicultural group and provided support towards successful college graduation

Math/Economics Tutor

Guided prospect students through application process 
Handled inquiries and maintained statistics 
Mastered administrative tasks

Study Advisor

ICF Coach | Co-Founder @ Sensera | Self-directing Orgs

An easily excitable individual, passionate about learning, personal development, timeless philosophy but also new shiny ideas. I possess a strong propensity towards action, thrive in uncertainty and am adept at creative problem solving. 

Currently pouring my energy into Brightroom - a social platform for peer to peer learning💚

Connect with me if: 

🤝🏽 You are looking for an L&D partner for your organization. 
🦸🏻‍♀️ You are a talented facilitator but hate marketing. 

I love collaborating and meeting interesting people. If you think we can support each other, don’t shy away from dropping a line.

Helping heart led entrepreneurs in 3 crucial stages of their journeys:

1. Taking the leap - Making the right decision for the future. Getting clear on the Why, What and How. Making a plan for the transition and building the confidence to execute.
2. Sustaining - Building resilience and learning how to "ride the bike" of entrepreneurship.
3. Scaling - Moving from surviving to thriving.

Taplio

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