MLex Market Insight, a LexisNexis company

MLex is an independent media organization providing exclusive market insight, analysis and commentary on regulatory risk.

Head of Sales

LexisNexis

Head of Sales @MLex

MacPaw Inc.

Setapp is the first subscription service for Mac and iOS apps and has already been downloaded over a million times. Setapp users invest a low monthly amount to gain access to everything Setapp has to offer. No useless searching, upgrade fees, or in-app advertising. Setapp is backed by a brilliant development team from MacPaw, creators of Clean My Mac, Gemini and Unarchiver.

Head of Sales @ Setapp for Teams

MacPaw is a SaaS company with 30 million users globally. In the position of Head of Sales, I was responsible for B2B sales and achieved the following results:
- Built a team of 12 people with an ‘Assembly Line’ sales model
- Grew Annual Recurring Revenue x3 times in the first year and x2 times in the second year
- Built outbound sales for SaaS with 40K cold emails sent during a year
- Built Customer Success strategy and grew revenue from existing customers by 30%

KPMG Ukraine

My role within KPMG Product development Center is to ensure growth by winning new clients, improving delivery, and project management. I am leading sales and winning new markets, as well as act as a Project Manager on the Key Products. 

Product Development Center is the software development team within one of the largest Big4 companies. We develop solutions for automation of internal KPMG processes, as well as help clients improve their business processes.

Sales Project Manager

As Marketing Manager, my role was to communicate with the potential and existing clients through newsletters, online and offline webinars, NPS surveys, and other business development activities. 

- Business development – sector development/ proposals preparation, monitoring/ maintenance of Contact Database, Alumni program coordination
- Brand promotion – preparation and distribution of newsletters and client alerts, preparation of news for social media and web-site, presentations and brochures preparation, other marketing materials
- Analytics and Researches – market and competitors analysis, weekly digests/ markets and companies analysis, ad-hoc company alerts, using Factiva, Dow Jones, LexisNexis, Mergermarket, the Economist Intelligence, СПАРК
- Event Management – coordination and preparation of KPMG events and business seminars, external events, preparation of presentations
- E-mail marketing – launch and management of e-mail marketing within the company

Markets Manager

- KPMG Alumni Program
- Sector Program Coordination
- Business researches and analytics
- Event management

Markets Senior Specialist

Regulatory updates with MLex, LexisNexis company

With over ten years in sales, I have gone the road from "let's push the client to hit the quota" to "good sales - is the one who builds relations". 

I love to combine Sales, Marketing, AI and new tools to make the life of sales execs as sweet as Italian gelato (and yes, I am in love with Italy). 

If you feel there's anything I can help you with - DM. 

 #sales #b2bsales #coldoutreach #salesteam

LinkedIn’s magic lies in connecting you with incredible people from all over the globe.

A few months back, I met the amazing Sofia MICHEL🦋  at a Sales conference. 

We hit it off on LinkedIn and yesterday, we had a four-hour chat about everything under the sun — childhood, parents, careers, motherhood, personal stories, plans and dreams.

Sofia MICHEL🦋  your creativity, energy, joy, and passion for life and women's empowerment are truly inspiring ❤️

I can't wait to see what comes next! 🙏

If you’re not using LinkedIn to meet new people, you’re missing out on incredible connections and opportunities. Dive in and start discovering!

Iryna Begma

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A tribute to the best LinkedIn automation tools. 

Not just a list. But tested-by-me list. 

1. lemlist family with its lemlist for automated outreach via LinkedIn and email. For omnichannel is my fav. Thanks Guillaume Moubèche for these amazing tools. 

2. Expandi.io - one of the best solutions for LinkedIn outreach. The team working on the solution is making it even better. If you want one for your business - reach out to Maryna Nikitchuk 

3. We-Connect - tested it and loved the way they filter out the accounts: by those with/without pic, active on LinkedIn, etc. 

4. Clari for those who need a 100% approved by LinkedIn solution. Ping Sam Parekh for a demo 🙌

5. Dux-Soup for those on a budget and seeking a low-cost soltuon. 

Which ones are you using guys? 

#linkedinautomation #coldoutreach

The MLex Team ♥️

Riad Bouchelouh Víctor Alejandro Carrillo Bringuez Maria Petruch Mukenduku Kilonda Bongo 

Benjamin Bloom we missed you and talked all the time about you!

Need your shoutout 🚨

We are looking for a Business Development Manager to join our MLex team in Brussels 🇧🇪 

MLex is a part of LexisNexis, one of the leaders in providing comprehensive legal solutions globally. 

It is increadibly cool to work here, believe me. 

Our match is: 

- 2+ years in Sales/ Business Development 
- desire to work in a super cool and dynamic team (look at us 🥰) 
- be based in Belgium to work hybrid in Brussels 
- Fluent English (other languages are a plus) 

To apply and read the description - follow this link: https://lnkd.in/gjK7hamY

Reach out to me for more details ♥️

PS: guys, like, comment and repost to help us find the superstar asap 🙏

How to motivate yourself posting on LinkedIn 

First, we all realize how important it is for your business, career, networking, relations, etc. 

It is a long-term investment, but it requires a lot of work. 

Building your brand (company or personal one) requires: (a) consistency (b) support. 

So, a couple of tips from me on how to build your LinkedIn: 

1) set up a challenge - works for me, when I make a commitment to write 10 posts/ every day/ 3 months in a row, etc. 

2) create a group of support for yourself - motivate each other to post regularly 

3) support each other with your friends by likes/ comments/ interaction. Critical for social selling index 

4) don’t focus primarily on expert/ work-related posts. Try to catch the wave and write on everything which bothers/ makes you excited

5) track your statistics. Motivates a lot, especially when you see the result. But this is not the key

6) support other content creators. Don’t be greedy - when you see a post - like it and read it. Add comment to it. It costs you nothing  

Remember: only 1% users create here. So even if it not perfect, you will still be doing more than 99%. 

Any tips from you, guys?

We made it 🔥

The event on the tech landscape for Europe, hot on the heels of the EU Elections.

Thanks DIGITALEUROPE and MLex for supporting the idea and making it happen. 

🎥 If you weren't able to join us, you can still watch back the dynamic discussion between our thoughtful speakers— Kait Bolongaro, Andrea Renda and Lasse Hamilton Heidemann — at the link below (starting at ~11 mins) 👇

https://lnkd.in/eAbp6qa4

Thank you Kait Bolongaro for the update and the great moderation. You are one of the best professionals I have worked with. 

Samia Fitouri Síofra Hendry you and your team are just amazing - next time we should have a photo! 

And a huge thanks to the best MLex team: Víctor Alejandro Carrillo Bringuez, Riad Bouchelouh, Maria Petruch ♥️

There's a lot of talk about AI taking over our jobs these days. 

But honestly, I love my work and wouldn't want AI to replace it. 

I'd much prefer if it handled all the laundry and dishes instead! 😄

What do you think?

#aisales #b2bsales #aitools

MLex gang at the EUROBAT - Association of European Automotive and Industrial Battery Manufacturers event this week. 

Kait Bolongaro did an amazing moderation on circularity within the battery industry and the sector’s commitment to environmental responsibility. 

Thank you Simona Romeo for the invitation and having MLex as a media partner ✨

Grab a seat, folks, this is going to be a STORY!

When I started my career in sales, I lacked expertise and knowledge. 

I began searching for resources, and back then, LinkedIn wasn’t saturated with content creators, and there were only a few podcasts or newsletters.

That’s when I discovered John Barrows  Barrows and his "Make It Happen Monday" podcast.

Since then, I've built a community of sales professionals in 🇺🇦, helping young professionals build their career in sales. 

So when people ask me for resources to develop and grow, my number one recommendation has always been John Barrows - because his content is a true gem. For free! 

After all this secret admiration, I’ve finally received some love in return (yes, it IS love - no arguments here).

You might think it’s just a t-shirt that traveled from Boston to Bruges.

But it’s much more than that!

Thanks, John Barrows  ❤️

Struggling to grow on LinkedIn? 

Me too! 

Here are three simple steps I started to take daily to grow on LinkedIn. 

Step 1. Start creating on LinkedIn every day. 

I started systematical daily posting a month ago and it really works. LinkedIn starts to show your content to more people. More engagement and networking. 

Step 2. Comment 10 posts per day (the more - the better). 

It is as crucial as creating content. Support smaller creators with your comments! They will appreciate it. 

Step 3. Connect 10 people per day and send them messages. 

No pitch slapping, but a nice friendly touch to start communication. 

Easy as it is. 

Remember - small steps make success. 

Thanks Alex Hermann for sharing these ♥️

#linkedingrowth #linkedin #socialselling

A tribute post to the best in class solutions for the legal professionals: 

1) MLex for sure - predictive insights to keep your business and clients ahead of fast-moving regulatory shifts worldwide. 

Ping me for a trial or a demo. 

2) LexisNexis and is Lexis+ solution, all-in-one ecosystem of integrated online AI legal research tools, with superior search technology, data-driven insights, and practical guidance. 

Ping Elodie Pivin for a trial. 

3) Closd a collaborative platform that simplifies, secures and accelerates complex legal transactions, from end to end. 

Ping Guillaume Thevenot for a trial or a demo. 

4) Caselex enables antitrust lawyers, in-house counsel and case handlers at competition agencies to save precious time, accelerate research, and prepare for cases confidently. 

Iasonas Mourellos is your point of contact here. 

5) Henchman boosts your legal team's contract drafting and negotiating workflow with instant access to your entire knowledge base.

6) Jarvis Legal the all-in-one lawyer software that boosts your firm's productivity thanks to legal AI 

Add yours if I have missed something 🙌

#legal #legaltech #legaltechnology

You may think this is just coffee 

But this is a Saturday — after waking up at 6 — making breakfast — cleaning home — doing homework — taking kids to a logopedie — going to a shop — taking kids to the swimming pool Coffee. 

And it is 12:08 pm only! 

This is a cup of coffee in the swimming pool while kids are having a lesson and I am drinking it with a nice podcast in my ears. 

So this is not just a cup of coffee 😄

Okay, guys, one week left 😄

Be honest - who is using this?

Okay, I should say it. I think working remotely is great. But… 

Being in the office is better. 

Wait for it. Wait. 

Don’t judge. I will explain. 

So, I have been working on-site my whole career (as almost everyone). 

Then I thought I have not enough stress during the COVID and decided to change my 10-year-old job with a new one. 

Remote. During the pandemic. 

The first month I was literally crying and thinking “what the hell am I doing here”. 

I did not meet the team, my lead, colleagues. 

Cause everyone was remote. 

It took me literally a year to adapt and feel comfortable enough. 

A year of adaptation. 

You may think it is okay. But not for me. I am a “doitnowfast” girl. 

Then I moved to Belgium and changed another job (also not enough stress because of the war). 

Hybrid. 3 days in the office. 

I  have been here for 5 months but I have a feeling that it is 5 years. 

I felt absolutely comfortable and adapted in 3 months. 

Undoubtedly, thanks to the team and the company. 

But I am sure it would not have been that easy unless on-site. 

Well, hybrid actually. Cause we need these couple of days a week of “working in silence and isolation”. 

What do you chose?

I can’t stop being impressed of what a woman can do in a critical situation. 

When their children are in danger, they transform into fierce protectors, ready to do whatever it takes. 

My admiration deepens when I see the incredible Ukrainian women I know who have fled the war. 

Despite all the difficulties, they have managed to build successful careers, raise their children, and shine with beauty and strength. Often, they do this alone, showcasing an extraordinary blend of resilience and grace.

Being a woman is a pure blessing. 

Women are strong, resilient, and incredibly smart. 

Yet, despite these qualities, women in many professions still face significant pay gaps, lack of recognition, and insufficient support.

In Europe, women make up less than 35% of the sales workforce. It’s still rare to find female sales professionals, and it's more common to see male experts taking the stage at conferences.

While progress is being made, there is still so much more to do. 

🙋‍♀️A question for you:

Which women in sales communities in Europe do you know or follow?

Про що писати в LinkedIn?

Приходьте до нас на вебінар-практикум, де ми разом з Alex Hermann та Anastasiia Ivannikov 

- поговоримо, про що писати в LinkedIn 
- поділимось ідеями дописів (особливо корисно тим, хто сейлз і не пише для сейлзів) 
- поділимось своїм досвідом, що залітає в LinkedIn 

Коли: 21 червня о 17:00. 
Save the date! 

А головне - розберемо 10 постів від 10 людей 🔥🤌

Всі деталі в телеграм каналі Sales Talk: https://t.me/sales_talk

——

Alex Hermann Cofounder & CEO агенції яка спеціалізується на продажах через demand generation та social selling. Третій рік на ринку, перед цим два роки обкатували цю саму методу на своїй рекрутинг агенції з кофаундером.

My second job on Sunday’s is a padel coach 😄

For my kids so far. 

But who knows, Richard Williams also trained his star daughters 😉

45 mins for a lesson and 5 for me as a leftover.

Creating on LinkedIn is not enough 

Well, it is already more that 99% people on the platform are doing, but here are my basic principles which I can see work: 

↪️ LinkedIn is not a Wikipedia. It is great to post your company/ product updates, but people will be bored. It is still a social media. 

↪️ 30% creating and 70% interacting. All about the algorithms. If you want to promote your content, you should be interacting with the others. 

↪️ Content pre-planning. I try to do it over the weekend/ free time. Helps to save time during the week. 

↪️ 30-min per day rule. To interact with the others. Like you have this time! 

↪️ Follow the best in class BUT pay attention to smaller creators. They have a lot to share as well. A lot of valuable things. 

↪️ Experiment with the formats: videos, pics, carousels (never have time for these). Reposts for me work the worst. 

↪️ Do smart and light product integrations. No pitch slapping, guys! Both in the messages and posts. 

Share your LinkedIn lifehacks in the comments ⬇️

graphical user interface, text, application

When I say “never”, I always repeat to myself “never say never” 

That’s what happened to me and sales 

Okay, this is going to be a longread

But interesting…

I was working as a marketing manager at KPMG for several years and reached the ceiling at some point. 

There was no place to grow so I decided to go out to the market to shop for a Head of Marketing position. 

I ended up with one of the financial firms and a potential offer. Lucky me. 

But

at a final discussion, the founder of the company told me: 

“I don’t want to offer marketing to you. I think you are a great sales person. So what about a Sales position?” 

Me: 👀

Like what??? 

Sales person??? 

NEVER!! 

Are you serious? (A picture of a guy in a suit with a suitcase in my head) 

All my knowledge on sales back then (over 10 years ago, yes) was limited to Avon cosmetics sales through the catalogues. 

I freaked out. 

And refused. No surprise. 

And then a surprising swift. 

Several years later I landed as a sales manager for software outsourcing at KPMG by a matter of coincidence. 

And never regretted the journey. 

Maybe regretted I did not start it earlier 😄

Not sure what that guy saw in me many years ago. 

But when I think of the sales people, I would say these are the traits which differentiate a good sales person: 

- communication skills - innate ability to listen to, support the dialogue, address the needs and the right questions 

- emotional intelligence (or empathy if you wish) - no pitch slapping or pushy sales/ “no” means “yes”. Not for me 

- adaptability - new technologies, approaches, channels, strategies, products, etc. What was done even 5 years ago may not work now. It is critical to always be on track 

PS: tell me your stories with an unexpected ending 🙏

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