N.Rich

- Grew inbound revenue by 127% YoY (with only 14% increase in budget spent)
- Improved CAC:ACV for inbound by 105% YoY
- Increased organic traffic by 280% YoY, branded traffic by 138% YoY
- Took marketing from a one-woman squad to a 4-people team

Head of Marketing

- Increased SALs 3x QoQ
- Carried out a complete rebrand and redesign of the website being the only full-time marketing employee
- Developed and implemented the new SEO strategy that brought +280% organic visits in 2023

Senior Marketing Manager

Product Marketing Manager

SEMrush

Full marketing support for the launch of Agency Growth Kit, a toolkit for digital agencies using Semrush:
- Naming and positioning
- Audience research
- Content assets
- Emailing
- Advertising
- Social media coverage

Quarterly goal for new payments after launch overachieved in 2 months.

Head of Marketing for Agency Growth Kit

- Defining key marketing messages for a range of products for digital marketing agencies
- Setting up customer development process, together with the Product Owners (over 30 online and on-site interviews)
- Managing multichannel marketing campaigns (PPC, social media, content marketing, email blasts, third-party promo, etc.)
- Constantly exploring new traffic and lead generation channels to expand the top of the funnel
- Optimizing marketing funnels (reached the best conversion rate among all SEMrush toolkits)

- Creating all types of content for SEMrush products: lead generating landing pages, emails, PPC ads, how-to blog posts
- Communicating with stakeholders from product, marketing, & HR departments, prioritizing incoming requests, managing content backlog
- Measuring the content produced by the team (in terms of lead magnet performance, social engagement, AdWords quality score, etc.) to inform future strategy

Digital Marketing Content Lead <- Content Writer

- Organizing and hosting online events for Italian digital marketing professionals: webinars, live interviews and round-ups (over 30 online events organized in 8 months)
 - Creating and developing SEMrush social media pages in Italy
 - Coordinating partnerships with local opinion leaders, onboarding the first SEMrush brand ambassador in Italy

Online Marketing Specialist (Italy)

Tikkurila

- Strategic and operational digital marketing planning for Russia Business Unit
- Coordination of complex advertising campaigns: PPC (search and display), social media ads, content projects
- Social media activities: content creation, promo contests etc
- Upgrading and developing new services and features for company websites (supported by an external agency)

Senior Digital Marketing Specialist

Tulp.ru

- Developing the content strategy 
- Creating slogans, newsletters, product descriptions
- Managing freelance SEO copywriters
- Promoting tulp.ru social media pages 
- Was responsible for community management, with a successful experience of converting our social media visitors into active users

Creative Copywriter

Società Italia

- Creating press releases about the company events (fashion shows, exhibitions, food festivals etc) in Russian and Italian languages 
- Communicating with journalists and opinion leaders, keeping the database of loyal media up to date 
- Organizing interviews with the top managers of the Company for local and international media

PR Specialist & Interpreter

CO.MO.I. SIM S.p.a.

- Translation and interpreting (RU-IT)
 - Support in market research activities

Marketing Assistant

Head of Marketing at N.Rich | Documenting our journey of building the go-to-market motion for an ABM platform

Over 10 years of marketing experience for SaaS and manufacturing companies.

1) Led the marketing launch of Semrush's Agency Growth Kit, one of the fastest-growing new revenue streams
2) At N.Rich, increased SALs 3x quarter over quarter by optimizing the content of search campaigns
3) Curated the complete redesign and blog revamp at N.Rich being the only full-time marketer in the company
4) Author of the top-performing blog article in 2020 (up to 26000 organic clicks monthly) at Semrush
5) Strong journalistic background, attention to detail combined with an ability to prioritize and deliver fast

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